steve roberts Posted July 11, 2023 Report Share Posted July 11, 2023 (edited) I know that team jackets are a thing of the past but I remember when team jackets were simple affairs with just the nickname featured more often than not. Not sure which team featured their first team sponsor but White City has to be one of the first in 1977? Initially it was to be "Capital Radio" (the riders wore them at the team practice I recall?) but they pulled out just before the season started and "LBC Radio" stepped in. Were there any teams prior to that season (not including the "Gulf" logo)? Edited July 11, 2023 by steve roberts Quote Link to comment Share on other sites More sharing options...
chunky Posted July 11, 2023 Report Share Posted July 11, 2023 For some reason, I can't think of anything before White City either... Quote Link to comment Share on other sites More sharing options...
Chadster Posted July 11, 2023 Report Share Posted July 11, 2023 Think Belle Vue might have been one of the first, sponsored by the Piccadilly Gold radio station. Quote Link to comment Share on other sites More sharing options...
steve roberts Posted July 11, 2023 Author Report Share Posted July 11, 2023 29 minutes ago, Chadster said: Think Belle Vue might have been one of the first, sponsored by the Piccadilly Gold radio station. I think that was the late eighties? Quote Link to comment Share on other sites More sharing options...
chunky Posted July 11, 2023 Report Share Posted July 11, 2023 (edited) 1 hour ago, steve roberts said: I think that was the late eighties? Indeed it was. None of the body-colours up to and including 1987 had any sponsorship on. As for 1977, Belle Vue had that silly one-off white jacket with the diagonal lines, a small logo in a circle, and the year. Wimbledon (LBC), Hackney (HL1), and Edinburgh (Stelrad) all had sponsored body-colours before Belle Vue. Just thinking, what about Rye House? They had the Infradex logo on there as early as 1976, I believe - plus the team leathers. Edited July 11, 2023 by chunky Quote Link to comment Share on other sites More sharing options...
PotteringAround Posted July 11, 2023 Report Share Posted July 11, 2023 9 minutes ago, chunky said: Indeed it was. None of the body-colours up to and including 1987 had any sponsorship on. As for 1977, Belle Vue had that silly one-off white jacket with the diagonal lines, a small logo in a circle, and the year. Wimbledon (LBC), Hackney (HL1), and Edinburgh (Stelrad) all had sponsored body-colours before Belle Vue. Wasn't 1977 the year Belle Vue had those awful sponsored silver leathers? I think Collins wore them the night he crashed into the drain cover and broke his leg. I don't think anyone wore them after that. Quote Link to comment Share on other sites More sharing options...
steve roberts Posted July 11, 2023 Author Report Share Posted July 11, 2023 2 hours ago, chunky said: Indeed it was. None of the body-colours up to and including 1987 had any sponsorship on. As for 1977, Belle Vue had that silly one-off white jacket with the diagonal lines, a small logo in a circle, and the year. Wimbledon (LBC), Hackney (HL1), and Edinburgh (Stelrad) all had sponsored body-colours before Belle Vue. Just thinking, what about Rye House? They had the Infradex logo on there as early as 1976, I believe - plus the team leathers. I think you are right...emblazoned across the chest but I think that they wore team jackets over the top? Quote Link to comment Share on other sites More sharing options...
chunky Posted July 11, 2023 Report Share Posted July 11, 2023 4 minutes ago, steve roberts said: I think you are right...emblazoned across the chest but I think that they wore team jackets over the top? Yeah, they had the logo on the team jackets as well. Quote Link to comment Share on other sites More sharing options...
steve roberts Posted July 11, 2023 Author Report Share Posted July 11, 2023 Just now, chunky said: Yeah, they had the logo on the team jackets as well. That must make the "Rockets" the first team (1976) to incorporate their sponsors name on the jacket then? LADA appeared in 1979 (?) on both Hull's and Newcastle's team jackets. Quote Link to comment Share on other sites More sharing options...
chunky Posted July 11, 2023 Report Share Posted July 11, 2023 14 minutes ago, steve roberts said: That must make the "Rockets" the first team (1976) to incorporate their sponsors name on the jacket then? LADA appeared in 1979 (?) on both Hull's and Newcastle's team jackets. It didn't have the name on the jacket, but the 1972 Barrow team were sponsored by Duckham's, had the logo on the jacket, and were called the "Happy Faces". Quote Link to comment Share on other sites More sharing options...
steve roberts Posted July 12, 2023 Author Report Share Posted July 12, 2023 7 hours ago, chunky said: It didn't have the name on the jacket, but the 1972 Barrow team were sponsored by Duckham's, had the logo on the jacket, and were called the "Happy Faces". Ah I remember that now...always thought the name "Happy Faces" a strange if unusual name if I'm honest. Quote Link to comment Share on other sites More sharing options...
steve roberts Posted July 12, 2023 Author Report Share Posted July 12, 2023 1 hour ago, steve roberts said: Ah I remember that now...always thought the name "Happy Faces" a strange if unusual name if I'm honest. Reminds me of the story that Ivan Mauger told that when he wore his Duckhams personalised race jacket during a second half at Coventry promoter Charles Ochiltree attemped to stop him from racing? Ivan being ivan just ignored him...how times have changed as regards sponsors and apparently they would laugh about that episode years later. Quote Link to comment Share on other sites More sharing options...
norbold Posted July 12, 2023 Report Share Posted July 12, 2023 6 hours ago, steve roberts said: Reminds me of the story that Ivan Mauger told that when he wore his Duckhams personalised race jacket during a second half at Coventry promoter Charles Ochiltree attemped to stop him from racing? Ivan being ivan just ignored him...how times have changed as regards sponsors and apparently they would laugh about that episode years later. Reminds me of Tyburn Gallows not being allowed to wear his CND race jacket. 1 Quote Link to comment Share on other sites More sharing options...
iris123 Posted July 12, 2023 Report Share Posted July 12, 2023 Quite interesting. Barrow must be one of the front runners in sponsored sporting teams. Just a few months ago saw a programme on sponsorship in German football 1967 was the first time a team wore a sponsors name on their shirts. But in a low league and it took a few years and lots of arguing before Braunschweig wore the jägermeister logo on their shirts. Also 1972 i think Wormatia Worms with 'Cat' short for Caterpillar 1 Quote Link to comment Share on other sites More sharing options...
chunky Posted July 12, 2023 Report Share Posted July 12, 2023 58 minutes ago, iris123 said: Quite interesting. Barrow must be one of the front runners in sponsored sporting teams. Just a few months ago saw a programme on sponsorship in German football 1967 was the first time a team wore a sponsors name on their shirts. But in a low league and it took a few years and lots of arguing before Braunschweig wore the jägermeister logo on their shirts. Also 1972 i think Wormatia Worms with 'Cat' short for Caterpillar That's interesting. Obviously a few years before the English got in on the act... Does anyone know the first English sponsored footy shirts? Quote Link to comment Share on other sites More sharing options...
salty Posted July 12, 2023 Report Share Posted July 12, 2023 Birmingham had the BRMB logo at some point in the late 70's possibly 1978? 1 Quote Link to comment Share on other sites More sharing options...
chunky Posted July 12, 2023 Report Share Posted July 12, 2023 1 hour ago, salty said: Birmingham had the BRMB logo at some point in the late 70's possibly 1978? Good call! It was 1978. Quote Link to comment Share on other sites More sharing options...
FAST GATER Posted July 12, 2023 Report Share Posted July 12, 2023 Wolves had Tmill Tours in the 70's if my memory serves me correctly Quote Link to comment Share on other sites More sharing options...
salty Posted July 13, 2023 Report Share Posted July 13, 2023 11 hours ago, chunky said: That's interesting. Obviously a few years before the English got in on the act... Does anyone know the first English sponsored footy shirts? I could remember that Derek Dougan, in his guise as Kettering Chairman, had something to do with trying to introduce it. A quick Google confirms it. A brief history of football shirt sponsorship - Football Pink I think there was also a fuss when Jimmy Hill tried to get round the ban by incorporating the logo of sponsors Talbot into the design of the Coventry City shirts, but that was possibly the 80's? Quote Link to comment Share on other sites More sharing options...
iris123 Posted July 13, 2023 Report Share Posted July 13, 2023 I think it might have been the Paul Breitner story, where i saw the piece about the sponsorship. Braunschweig had this sponsorship and signed Breitner from Real Madrid when he was at or approaching the peak of his career. Although an extremely talented player, he was outspoken and hard to get on with. The other players seemed to take exception to him and in the end he found they hardly even passed the ball to him. He left after the one season Later on he was announced as German team manager, but people at the German association protested, and a day later the job was taken off of him From what i saw on the programme though he is a very charitable person who does a lot for homeless people Quote Link to comment Share on other sites More sharing options...
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