AndyPresley Posted January 4, 2022 Report Share Posted January 4, 2022 (edited) 1 hour ago, FromBendThree said: In my original post, in which I criticised Edinburgh, my ire was directed at the club for not addressing the key issue of reaching potential new fans. All they were doing was talking to existing fans where, in fact, "a wee article on their website would have sufficed", as long as social media was used to support. In effect, they have not moved forward and nor has any club, as far as I can see, in addressing the issue. Sounds like they all need to sign you up as their commercial manager. Another marketing expert who has all the answers. It was a team reveal. Why would anyone who is not a speedway fan be remotely interested in that? Edited January 4, 2022 by AndyPresley 1 Quote Link to comment Share on other sites More sharing options...
xvcjk Posted January 4, 2022 Report Share Posted January 4, 2022 13 hours ago, JanAndersen said: Connor should be in the Armadale Devils team Have to disagree with that, there is no benefit for Edinburgh developing Glasgow’s riders. The Devils have been brought back to help develop and improve riders with the view to them progressing into the monarchs side. Connor has impressed me a lot and do believe a season at NL will bring him on massively, hopefully he can get fixed up somewhere else. I reckon we’ll see a few returning faces from this season, gutted to see Archie move to Belle Vue but Woolley, Phillips and Rothery could all be back along with Willie Lawson and the Millar brothers. Quote Link to comment Share on other sites More sharing options...
JanAndersen Posted January 4, 2022 Author Report Share Posted January 4, 2022 2 hours ago, FromBendThree said: In my original post, in which I criticised Edinburgh, my ire was directed at the club for not addressing the key issue of reaching potential new fans. All they were doing was talking to existing fans where, in fact, "a wee article on their website would have sufficed", as long as social media was used to support. In effect, they have not moved forward and nor has any club, as far as I can see, in addressing the issue. I think the reaction to the way Edinburgh presented the 2022 shows you it was well received so I suspect you’re in the minority in your view thankfully. Not sure why we’re bothering with race suits either - will do nothing to attract newcomers…….. 1 Quote Link to comment Share on other sites More sharing options...
FromBendThree Posted January 4, 2022 Report Share Posted January 4, 2022 56 minutes ago, AndyPresley said: Sounds like they all need to sign you up as their commercial manager. Another marketing expert who has all the answers. It was a team reveal. Why would anyone who is not a speedway fan be remotely interested in that? Exactly my point, if you look through the thread. A team reveal can be straightforward. Be creative, inventive, innovative and come up with content which will get a buy-in from non speedway fans. It was not time well spent by Edinburgh and all the other teams who have done similar things. Quote Link to comment Share on other sites More sharing options...
JanAndersen Posted January 4, 2022 Author Report Share Posted January 4, 2022 15 minutes ago, Edin03 said: Have to disagree with that, there is no benefit for Edinburgh developing Glasgow’s riders. The Devils have been brought back to help develop and improve riders with the view to them progressing into the monarchs side. Connor has impressed me a lot and do believe a season at NL will bring him on massively, hopefully he can get fixed up somewhere else. I reckon we’ll see a few returning faces from this season, gutted to see Archie move to Belle Vue but Woolley, Phillips and Rothery could all be back along with Willie Lawson and the Millar brothers. Yes fair point. We shouldn’t stop the development of talent just because it won’t directly benefit Edinburgh Speedway however. Quote Link to comment Share on other sites More sharing options...
FromBendThree Posted January 4, 2022 Report Share Posted January 4, 2022 Just now, JanAndersen said: I think the reaction to the way Edinburgh presented the 2022 shows you it was well received so I suspect you’re in the minority in your view thankfully. Not sure why we’re bothering with race suits either - will do nothing to attract newcomers…….. Yes, well received by Edinburgh fans but the message did not reach the hundreds of thousands of non-speedway fans who live within easy reach of the track. They need to think about growing their business. Quote Link to comment Share on other sites More sharing options...
JanAndersen Posted January 4, 2022 Author Report Share Posted January 4, 2022 1 minute ago, FromBendThree said: Exactly my point, if you look through the thread. A team reveal can be straightforward. Be creative, inventive, innovative and come up with content which will get a buy-in from non speedway fans. It was not time well spent by Edinburgh and all the other teams who have done similar things. But why can’t they be creative when it comes to the team reveal? I must be thick because I’m totally missing your point. It’s not an either or situation in my head. Quote Link to comment Share on other sites More sharing options...
JanAndersen Posted January 4, 2022 Author Report Share Posted January 4, 2022 Just now, FromBendThree said: Yes, well received by Edinburgh fans but the message did not reach the hundreds of thousands of non-speedway fans who live within easy reach of the track. They need to think about growing their business. They do that too but very wisely closer to and during the season. 1 Quote Link to comment Share on other sites More sharing options...
TheScotsman Posted January 4, 2022 Report Share Posted January 4, 2022 I doubt that announcing the team members at the beginning of January for a season that won't start till April could ever have had any appeal to non-speedway fans no matter how different or glitzy you made it or where you presented it. It's purely aimed at those with an interest in the team. 2 Quote Link to comment Share on other sites More sharing options...
AndyPresley Posted January 4, 2022 Report Share Posted January 4, 2022 4 minutes ago, JanAndersen said: But why can’t they be creative when it comes to the team reveal? I must be thick because I’m totally missing your point. It’s not an either or situation in my head. Exactly. I don’t get the point either. I enjoyed the reveal and it will have been well received by Edinburgh supporters. Why should the promotion ignore their existing fan base by delivering the expected or the norm and who is to say that was a waste of Edinburgh’s time? Their reveal was not a marketing opportunity, but some supporters will take literally any opportunity to shoot down the sports’s promoters. There are lots of people on this forum trying to convince others that they are knowledgeable in marketing and promotion, but I doubt many have any experience in this area. I for one am convinced that promoters are not idiots as many would like you to believe. 3 1 Quote Link to comment Share on other sites More sharing options...
Endeavour Posted January 4, 2022 Report Share Posted January 4, 2022 9 minutes ago, FromBendThree said: Yes, well received by Edinburgh fans but the message did not reach the hundreds of thousands of non-speedway fans who live within easy reach of the track. They need to think about growing their business. GB are world champions and not a peep on BBC SPOTY. Have a pop at the top of the pile. They didn’t get their message across to BBC and millions of non speedway fans. 1 Quote Link to comment Share on other sites More sharing options...
FromBendThree Posted January 4, 2022 Report Share Posted January 4, 2022 1 hour ago, Endeavour said: GB are world champions and not a peep on BBC SPOTY. Have a pop at the top of the pile. They didn’t get their message across to BBC and millions of non speedway fans. They didn't get it on SPOTY but they did get it on BBC Breakfast and quite a lengthy piece to. Team GB got their message across. 1 Quote Link to comment Share on other sites More sharing options...
FromBendThree Posted January 4, 2022 Report Share Posted January 4, 2022 1 hour ago, JanAndersen said: But why can’t they be creative when it comes to the team reveal? I must be thick because I’m totally missing your point. It’s not an either or situation in my head. Team reveal doesn't need a great deal of creativity when your are talking to your own fans. Just tell 'em what the team is. Reserve the creativity/skill for reaching a new audience. What Edinburgh did and others is the wrong focus. 1 1 Quote Link to comment Share on other sites More sharing options...
Jaizer Posted January 4, 2022 Report Share Posted January 4, 2022 2 hours ago, Edin03 said: Have to disagree with that, there is no benefit for Edinburgh developing Glasgow’s riders. The Devils have been brought back to help develop and improve riders with the view to them progressing into the monarchs side. Connor has impressed me a lot and do believe a season at NL will bring him on massively, hopefully he can get fixed up somewhere else. I reckon we’ll see a few returning faces from this season, gutted to see Archie move to Belle Vue but Woolley, Phillips and Rothery could all be back along with Willie Lawson and the Millar brothers. My question would be are Phillips, Woolley or Lawson ever going to ride champ again? 3 guys who are in late 20s/ 30s n never gone beyond that level. Obviously need these guys in the league but 3 in a team is hardly developing riders for the team IMO. Plus when greaves retired none of aforementioned were given a job instead brought Edwards up from the south coast. No doubt improvement in Millars in particular was huge over the season but I thought we were past not signing him cause he rides for Glasgow now? Quote Link to comment Share on other sites More sharing options...
mac101 Posted January 4, 2022 Report Share Posted January 4, 2022 (edited) 2 hours ago, Jaizer said: My question would be are Phillips, Woolley or Lawson ever going to ride champ again? 3 guys who are in late 20s/ 30s n never gone beyond that level. Obviously need these guys in the league but 3 in a team is hardly developing riders for the team IMO. Plus when greaves retired none of aforementioned were given a job instead brought Edwards up from the south coast. No doubt improvement in Millars in particular was huge over the season but I thought we were past not signing him cause he rides for Glasgow now? Danny Phillips (berwick asset )and Tom Woolley are not Edinburgh assets but shouldn’t matter who assets they are it’s about giving them race track time did they not also have Leon flint and Kyle Bickely in there teams a one point I think it’s still just a Glasgow/Edinburgh thing Edited January 4, 2022 by mac101 Quote Link to comment Share on other sites More sharing options...
JanAndersen Posted January 4, 2022 Author Report Share Posted January 4, 2022 2 hours ago, FromBendThree said: Team reveal doesn't need a great deal of creativity when your are talking to your own fans. Just tell 'em what the team is. Reserve the creativity/skill for reaching a new audience. What Edinburgh did and others is the wrong focus. Thankfully Edinburgh are rammed full of creativity and skill so that particular well isn’t dry after the team announcement. Such an odd take on the situation Quote Link to comment Share on other sites More sharing options...
Mr Blobby Posted January 4, 2022 Report Share Posted January 4, 2022 3 hours ago, FromBendThree said: Team reveal doesn't need a great deal of creativity when your are talking to your own fans. Just tell 'em what the team is. Reserve the creativity/skill for reaching a new audience. What Edinburgh did and others is the wrong focus. Dinosaur mentality this. 3 Quote Link to comment Share on other sites More sharing options...
xvcjk Posted January 4, 2022 Report Share Posted January 4, 2022 3 hours ago, Jaizer said: My question would be are Phillips, Woolley or Lawson ever going to ride champ again? 3 guys who are in late 20s/ 30s n never gone beyond that level. Obviously need these guys in the league but 3 in a team is hardly developing riders for the team IMO. Plus when greaves retired none of aforementioned were given a job instead brought Edwards up from the south coast. No doubt improvement in Millars in particular was huge over the season but I thought we were past not signing him cause he rides for Glasgow now? I agree with you there with regards to Woolley / Phillips & Lawson. These guys will probably never ride above NDL again but each team need requires a couple of experienced guys to bring on the younger riders. I don’t believe anyone expected Edwards to be as good as he was when he was brought in. Woolley and Phillips were both given chances if I remember. I get what you’re saying but I’d say the same about any of our championship rivals riders, not just a Glasgow one. There is very little benefit to the Monarchs by developing the likes of Bailey etc. Quote Link to comment Share on other sites More sharing options...
Jaizer Posted January 4, 2022 Report Share Posted January 4, 2022 6 minutes ago, Edin03 said: I agree with you there with regards to Woolley / Phillips & Lawson. These guys will probably never ride above NDL again but each team need requires a couple of experienced guys to bring on the younger riders. I don’t believe anyone expected Edwards to be as good as he was when he was brought in. Woolley and Phillips were both given chances if I remember. I get what you’re saying but I’d say the same about any of our championship rivals riders, not just a Glasgow one. There is very little benefit to the Monarchs by developing the likes of Bailey etc. Yeah the likes of Atkin, Armstrong etc been good for young guys in past. I've said before I think should be a joint venture the NDL side but can't see our promotions ever going for that. He did a sterling job for you at Newcastle as I remember, could repay him for that Quote Link to comment Share on other sites More sharing options...
xvcjk Posted January 5, 2022 Report Share Posted January 5, 2022 3 hours ago, Jaizer said: I've said before I think should be a joint venture the NDL side but can't see our promotions ever going for that. Yeah don’t think that would happen. I’m surprised Glasgow haven’t put together a development side, would only be good for speedway. 3 hours ago, Jaizer said: He did a sterling job for you at Newcastle as I remember, could repay him for that He did indeed, was very impressed that day he has come on massively this season. 1 Quote Link to comment Share on other sites More sharing options...
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