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Why speedway is failing


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Having been in love with Speedway for 50yrs but falling out of love for the last 10 or so I decided to try my nearest track (Kent) last night.

Start was hugely delayed, something to do with the track conditions despite it being good weather for days here in Kent

No rider parade/introductions.

Multiple attempts to run heat one.  Then inconsistency in applying the rules of rider exclusions.

Programme poorly designed

No signposts or advertising of stadium

Merchandise poorly designed with poor clarity of brand,  no car stickers (unforgiveable)

Scruffy staff

Scruffy stadium (could do with some cheap smartening up)

Announcer was too quiet to hear, made a few mistakes and was very 'low energy' - no presentation etc

Barely audible music played randomly with mainly silence around the track

Main stand had almost no lighting

4 portions of chips and 2 sausage rolls took 30mins from ordering to eating

No card payments in the Cafe

Interminable 'gardening' before starts

Utterly pointless 2 minute warnings

No team riding by the 'heat leaders'

Barely any overtaking past bend 1 (this is a perennial speedway problem not just Kent obviously)

And please.....in 2021, no more undignified victory parade with riders looking bored being driven round on the back of a lorry/trailer/car!  - Get the riders without helmets to ride round in formation on their bikes carrying Kent flags!

 

Positives:

The mascot was fun and looked interested!

The riders looked smart

Parking

Nice stadium with lots of potential

Huge local catchment area if anyone knew about the Kings

 

It was nice to see Martin Goodwin in the restaurant (fantastic rider) and nice to be back at a speedway track but not many reasons for a newcomer to return.  I really fear for UK league Speedway

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1 hour ago, HackneyHawk said:

Having been in love with Speedway for 50yrs but falling out of love for the last 10 or so I decided to try my nearest track (Kent) last night.

Start was hugely delayed, something to do with the track conditions despite it being good weather for days here in Kent

No rider parade/introductions.

Multiple attempts to run heat one.  Then inconsistency in applying the rules of rider exclusions.

Programme poorly designed

No signposts or advertising of stadium

Merchandise poorly designed with poor clarity of brand,  no car stickers (unforgiveable)

Scruffy staff

Scruffy stadium (could do with some cheap smartening up)

Announcer was too quiet to hear, made a few mistakes and was very 'low energy' - no presentation etc

Barely audible music played randomly with mainly silence around the track

Main stand had almost no lighting

4 portions of chips and 2 sausage rolls took 30mins from ordering to eating

No card payments in the Cafe

Interminable 'gardening' before starts

Utterly pointless 2 minute warnings

No team riding by the 'heat leaders'

Barely any overtaking past bend 1 (this is a perennial speedway problem not just Kent obviously)

And please.....in 2021, no more undignified victory parade with riders looking bored being driven round on the back of a lorry/trailer/car!  - Get the riders without helmets to ride round in formation on their bikes carrying Kent flags!

 

Positives:

The mascot was fun and looked interested!

The riders looked smart

Parking

Nice stadium with lots of potential

Huge local catchment area if anyone knew about the Kings

 

It was nice to see Martin Goodwin in the restaurant (fantastic rider) and nice to be back at a speedway track but not many reasons for a newcomer to return.  I really fear for UK league Speedway

I've watched speedway since 1976 (at various tracks, as I've moved around the country) but hardly at all since 2008.

Against your experience at Sittingbourne, I'll set my visit to Scunthorpe (versus Redcar) a couple of Fridays ago. It was only my second meeting in four years:

Large car park (Scunthorpe charge a quid to use it - and always have, as far as I'm aware. I'm OK with that. They're not taking the Mickey)

£17 admission (not cheap but it did include the programme, which was designed well enough for my speedway rookie wife, a solicitor, to fill in without any problems)

Tidy little stadium whose facilities have improved greatly since my last visit, in 2008

Pretty sure there was a mascot (being child-free-by-choice, I have no interest in mascots or what they get up to)

The meeting started on time, and the main match racing was finished in an hour-and-three-quarters (despite several riders given maximum time for 'two on the trot').

The riders were introduced (rode round without helmets, IIRC)

Advice to drivers is to follow the Normanby Hall brown tourist road signs. Worked a treat

No merchandise on sale (a personal speedway first - and the one black mark)

The staff (starting with the guy on the turnstile) were smartly dressed and friendly

Announcements and music clearly audible

The stand we were in had lighting ( a little more would've been desirable)

In the clubhouse, my tea was served in 15 seconds (I don't do sports stadia food but it seemed to be going out efficiently)

Couldn't tell you about card payments in the clubhouse (although Scunthorpe have the option of buying match tickets online)

I can't say I noticed a great deal of 'gardening'; the referee seemed keen to get on with things

The racing was superb, with passing (inside and out) in various places in most races. Indeed, some attendees described the meeting as the best they'd ever seen

An enthusiastic crowd, with plenty of away fans, made for a lively atmosphere

There was a victory parade, which seemed to please the home contingent

My wife described the spectacle as "engaging" and was keen to see speedway again (which we did, twice in the next week)

Scunthorpe Speedway has a vast catchment area, including the northern half of Lincolnshire, Hull (reached easily via the Humber Bridge) and west towards Doncaster. We travelled from York (as had, bizarrely, the two people next to us). Should Scunthorpe be attracting more than 800 spectators?

This experience, coupled with those - similarly positive - at Belle Vue and Redcar that followed, suggests it's not all doom and gloom.

Incidentally, I've been to Kent Kings once, in 2017. I thought it was fine. Decent racing, decent crowd and decent (by speedway standards) facilities.

Scunthorpe promoter Rob Godfrey seems to take a lot of flak but I'm struggling to find fault with the meeting we attended at his track. Why didn't he invite along Martin Goodwin? Tsk.

Edited by Piotr Pyszny
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On 8/11/2021 at 10:14 AM, iainb said:

All that money going out of the sport to engine tuners... with absolutely zero return! I've never been to watch a Speedway meting to see how a rider goes on his newly tuned engine! Or with his newly added piece of "special" kit.

Hans Andersen used a newly tuned engine in the Peterborough v Wolves match Monday, he looked pretty quick I seem to recall.

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6 hours ago, HackneyHawk said:

Having been in love with Speedway for 50yrs but falling out of love for the last 10 or so I decided to try my nearest track (Kent) last night.

Start was hugely delayed, something to do with the track conditions despite it being good weather for days here in Kent

No rider parade/introductions.

Multiple attempts to run heat one.  Then inconsistency in applying the rules of rider exclusions.

Programme poorly designed

No signposts or advertising of stadium

Merchandise poorly designed with poor clarity of brand,  no car stickers (unforgiveable)

Scruffy staff

Scruffy stadium (could do with some cheap smartening up)

Announcer was too quiet to hear, made a few mistakes and was very 'low energy' - no presentation etc

Barely audible music played randomly with mainly silence around the track

Main stand had almost no lighting

4 portions of chips and 2 sausage rolls took 30mins from ordering to eating

No card payments in the Cafe

Interminable 'gardening' before starts

Utterly pointless 2 minute warnings

No team riding by the 'heat leaders'

Barely any overtaking past bend 1 (this is a perennial speedway problem not just Kent obviously)

And please.....in 2021, no more undignified victory parade with riders looking bored being driven round on the back of a lorry/trailer/car!  - Get the riders without helmets to ride round in formation on their bikes carrying Kent flags!

 

Positives:

The mascot was fun and looked interested!

The riders looked smart

Parking

Nice stadium with lots of potential

Huge local catchment area if anyone knew about the Kings

 

It was nice to see Martin Goodwin in the restaurant (fantastic rider) and nice to be back at a speedway track but not many reasons for a newcomer to return.  I really fear for UK league Speedway

Have you put these points directly to Len Silver and the Kent management?

Bit pointless posting them on here if you haven't :nono:

4 portions of chips and 2 sausage rolls took 30mins from ordering to eating? You shouldn't be so greedy! :rofl:

Edited by PirateShip
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13 hours ago, PirateShip said:

Have you put these points directly to Len Silver and the Kent management?

Bit pointless posting them on here if you haven't :nono:

4 portions of chips and 2 sausage rolls took 30mins from ordering to eating? You shouldn't be so greedy! :rofl:

In my experience the promoters just don't care... Len maybe different I don't know

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17 hours ago, PirateShip said:

Have you put these points directly to Len Silver and the Kent management?

Bit pointless posting them on here if you haven't :nono:

4 portions of chips and 2 sausage rolls took 30mins from ordering to eating? You shouldn't be so greedy! :rofl:

No I haven't.  If the people who run Kent allow this, they're hardly likely to agree with me are they?

Speedway is insular and amateurish. 

The reason I have posted this is purely venting my despair about a once mighty sport This is a forum,  the perfect place for it in my opinion.

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47 minutes ago, HackneyHawk said:

No I haven't.  If the people who run Kent allow this, they're hardly likely to agree with me are they?

Speedway is insular and amateurish. 

The reason I have posted this is purely venting my despair about a once mighty sport This is a forum,  the perfect place for it in my opinion.

There is actually some mileage in this I would suggest HH..

Maybe there should actually be some kind of "minimum standard" checklist that needs completing..

Businesses in the retail and entertainment sector have "mystery shoppers" so why shouldn't Speedway..?

Your list covered pretty much the "day to day" stuff that most expect to see and receive and maybe some "independent feedback" would help their overall offering? 

Seeking and then reacting to feedback, both good and bad, (but especially the bad), is one of the priorities of any forward looking modern business as without this information it wont move forward.. 

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On 8/25/2021 at 12:46 PM, HackneyHawk said:

Having been in love with Speedway for 50yrs but falling out of love for the last 10 or so I decided to try my nearest track (Kent) last night.

Start was hugely delayed, something to do with the track conditions despite it being good weather for days here in Kent

No rider parade/introductions.

Multiple attempts to run heat one.  Then inconsistency in applying the rules of rider exclusions.

Programme poorly designed

No signposts or advertising of stadium

Merchandise poorly designed with poor clarity of brand,  no car stickers (unforgiveable)

Scruffy staff

Scruffy stadium (could do with some cheap smartening up)

Announcer was too quiet to hear, made a few mistakes and was very 'low energy' - no presentation etc

Barely audible music played randomly with mainly silence around the track

Main stand had almost no lighting

4 portions of chips and 2 sausage rolls took 30mins from ordering to eating

No card payments in the Cafe

Interminable 'gardening' before starts

Utterly pointless 2 minute warnings

No team riding by the 'heat leaders'

Barely any overtaking past bend 1 (this is a perennial speedway problem not just Kent obviously)

And please.....in 2021, no more undignified victory parade with riders looking bored being driven round on the back of a lorry/trailer/car!  - Get the riders without helmets to ride round in formation on their bikes carrying Kent flags!

 

Positives:

The mascot was fun and looked interested!

The riders looked smart

Parking

Nice stadium with lots of potential

Huge local catchment area if anyone knew about the Kings

 

It was nice to see Martin Goodwin in the restaurant (fantastic rider) and nice to be back at a speedway track but not many reasons for a newcomer to return.  I really fear for UK league Speedway

That all could be put right, cheaply?

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On 8/26/2021 at 1:49 PM, mikebv said:

There is actually some mileage in this I would suggest HH..

Maybe there should actually be some kind of "minimum standard" checklist that needs completing..

Businesses in the retail and entertainment sector have "mystery shoppers" so why shouldn't Speedway..?

Your list covered pretty much the "day to day" stuff that most expect to see and receive and maybe some "independent feedback" would help their overall offering? 

Seeking and then reacting to feedback, both good and bad, (but especially the bad), is one of the priorities of any forward looking modern business as without this information it wont move forward.. 

Some kind of mystery shop feed back would be fine I guess.

But there are thousands of pages right on this very forum that if the promotors were really interested in feedback they could look at. 

However they don't seem that bothered & Seem to regard this forum as something of minority view from people who are negative about the sport.

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4 minutes ago, cowboy cookie returns? said:

Some kind of mystery shop feed back would be fine I guess.

But there are thousands of pages right on this very forum that if the promotors were really interested in feedback they could look at. 

However they don't seem that bothered & Seem to regard this forum as something of minority view from people who are negative about the sport.

I think you are correct.. 

Instead of seeing those on here as people who are actually bothered enough to still follow the sport, and (hopefully) constructively criticise and offer feedback..

The outlook of many on here might be those of a "minority", however that's because you never hear any more from the huge amount of ex fans who share/shared exactly the same views but no longer even care enough to provide any more feedback..

I would suggest there are literally tens of thousands more of these people (who still regard themselves as fans of the sport), NOT attending any meeting this week...

A significantly much higher number indeed than the number who will attend..

Why that will be the case should be the most pressing concern for the Promoters...

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i can’t remember which CEO quoted this, but somewhere I read it cost 4x as much to get new customers than it does to keep customers. Surely this forum is that free source of data to tap into ex customers still interested in the sport in some way. Rather than try and get new ones.

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The main problem has been underinvestment - that’s why we have crap stadiums and poor investment in the product - speedway . It’s been a in-house managed - club . 
 

Now it’s all coming home to roost , other sports have invested and people have so many more options . Speedway isn’t relevant . 
 

The only option I see , as the sport slowly implodes … is that the sport re- invents itself at a lower level as community interest company - business model with lower overheads based on track field circuits like long track and temporary stands and facilities . With a property constitution- chairman - secretary etc . All funds put back into the grass roots of the sport .. with a drive to focus on the community and the future of the sport . Money back into the sport - for the benefit of the sport !!!!! . 
 

The sport needs to survive at a lower financial base - with one of run events - championships etc - individual rider events in stadiums e.g belle vue etc … to regain the excitement of one off events , or possible Grand Prix style . 
 

Either way it needs to find the correct business model - and I believe it needs to be owned by the fans . 
 

An independent body - overseeing the re - growth of the sport … 

Strength  in numbers the fans … 

Speedway has always had passionate fans , and I’m sure many have the talents in order to bring sponsors on board , organise club events , and steer the sport in the right direction 

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Just watching the World Longtrack Championship from Poland talk about sorted or what and Zach Wajtknecht is superb? Speedway is suffering from the British disease living in the past, we've been doing it for the last 50 years and it works ok. We managed to crash both the motorcycle and car industries into the wall and Speedway is following the same tracks. RIP British Speedway.

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On 8/27/2021 at 6:45 PM, noaksey said:

Where will the money come from to pay these independent people?

Well speedway needs to go back to its grass roots …. Plenty of promotions have volunteers …. . In this case it will all be volunteers and money coming back to the sport … that’s where it’s gone wrong high overheads and money going to individual owners .  No money to the sport !!!! 

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