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Leicester Lions 2021


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13 hours ago, iainb said:

Not based on what's sold

So the club gets a guaranteed income stream through rent. This makes budgeting easier. And the vendor in the shop takes all the risk having to pay rent "upfront" and carries the risk of having stock left at the end of the season.  It would appear a no brainer to me that the club made the decision not to sell merch because that is financially in the best interest of the club. Remember, the Bates run Leicester as a business so would weigh up risk & reward before making any decisions.

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The BSPL should collectively get together and all share the costs and profits..

One generic style of T Shirt, Jacket, Scarves, Car stickers, Pens, Prog Boards etc with the individual clubs brand on each one to differentiate...

Volume purchases should result in better margins...

Individual clubs doing things on their own on a small level (however well meaning) is one of the issues the sport has...

Maybe even use the US model of all sales revenue on merchandise being divided up between the clubs equally regardless of individual clubs sales? Meaning all share the money..

The US franchise system realises that wiithout opponents to compete against there are no competitions, and weak opponents can be brand damaging, which impacts all..

 

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If I were subbing my merchandise operation out and were a business man, I'd be putting it out to tender, there would be an SLA, targets to meet, a % of takings, a say on what was being produced to represent my company/franchise for starters

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Looking at merchandise as we have had none at Berwick for a while Dispeed seem to have there feet under the table doing stuff.

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20 minutes ago, Normski said:

Looking at merchandise as we have had none at Berwick for a while Dispeed seem to have there feet under the table doing stuff.

I think they're a Polish company that produce apparel for a few clubs both here and abroad, including Leicester (JayBea). There's also another Polish company I've linked to, maybe on the other thread. 

https://sportgangshop.pl/sklep/

I noticed in the GP at the weekend that even the Polish reserve and his pit crew were wearing their own bespoke shirts

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6 hours ago, mikebv said:

The BSPL should collectively get together and all share the costs and profits..

One generic style of T Shirt, Jacket, Scarves, Car stickers, Pens, Prog Boards etc with the individual clubs brand on each one to differentiate...

Volume purchases should result in better margins...

Individual clubs doing things on their own on a small level (however well meaning) is one of the issues the sport has...

Maybe even use the US model of all sales revenue on merchandise being divided up between the clubs equally regardless of individual clubs sales? Meaning all share the money..

The US franchise system realises that wiithout opponents to compete against there are no competitions, and weak opponents can be brand damaging, which impacts all..

 

When you say all profits should be divided between all clubs.......Does that still stand if a loss is made overall

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5 hours ago, iainb said:

If I were subbing my merchandise operation out and were a business man, I'd be putting it out to tender, there would be an SLA, targets to meet, a % of takings, a say on what was being produced to represent my company/franchise for starters

Many clubs do have a say in clothing that is produced.....Your point about the 2 reserves pit crew all being decked out is exactly that...Riders do there own Caps..Polos...Hoodies etc...Many sell through the track shop and most we sell without taking any commission....We want to do the best we can for our customers and to advertise the club as well as we possibly can......But you have to remember Speedway is not Football ...F1.....etc...The profits are not large...The work is hard but we do it cos we love the Sport.....If you think massive companies doing the merchandise will double the crowds and keep the merchandise affordable then i think you may be living in a different universe

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8 minutes ago, JIROUT said:

When you say all profits should be divided between all clubs.......Does that still stand if a loss is made overall

Absolutely...

However, there is a far greater chance of a 'collective' making something work and sharing the burden of costs than any single individual. .

It's the same with the marketing of the sport...

Many tracks will do their own individual things to the best of their abilities, and have various degrees of success...

Instead of budgeting collectively a certain amount to run a "British Speedway" marketing campaign from which the clubs can then work off the back of..

Considering they all need each other it does amaze me how insular looking so many are....

 

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7 minutes ago, mikebv said:

Absolutely...

However, there is a far greater chance of a 'collective' making something work and sharing the burden of costs than any single individual. .

It's the same with the marketing of the sport...

Many tracks will do their own individual things to the best of their abilities, and have various degrees of success...

Instead of budgeting collectively a certain amount to run a "British Speedway" marketing campaign from which the clubs can then work off the back of..

Considering they all need each other it does amaze me how insular looking so many are....

 

So what in your opinion would be an amount of say baseball caps a club would need in a season

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17 minutes ago, JIROUT said:

So what in your opinion would be an amount of say baseball caps a club would need in a season

Given the great unknown potential who does know? 

The style, the quality and the price would have such a major bearing on any success..

What I am saying is that every track doing its own thing will never unleash the potential that can exist if properly organised at national level, rather than provincial. ..

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1 minute ago, mikebv said:

Given the great unknown potential who does know? 

The style, the quality and the price would have such a major bearing on any success..

What I am saying is that every track doing its own thing will never unleash the potential that can exist if properly organised at national level, rather than provincial. ..

That is one helluva risk though dont you think......We do several clubs and try and be different with every one....Fans dont like generic items for similar clubs...King's Lynn and Ipswich dont want to look the same

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53 minutes ago, JIROUT said:

Many clubs do have a say in clothing that is produced.....Your point about the 2 reserves pit crew all being decked out is exactly that...Riders do there own Caps..Polos...Hoodies etc...Many sell through the track shop and most we sell without taking any commission....We want to do the best we can for our customers and to advertise the club as well as we possibly can......But you have to remember Speedway is not Football ...F1.....etc...The profits are not large...The work is hard but we do it cos we love the Sport.....If you think massive companies doing the merchandise will double the crowds and keep the merchandise affordable then i think you may be living in a different universe

That's not what I think at all, it's going to take a lot more than merchandise to get the sport back on an even keel.

I'm just wondering why some clubs sub out their merch while other's keep it in house, surely those that do in-house are not making a loss or they wouldn't be doing it. At the end of the day it's money going out of the club/sport... to you, and don't get me wrong, good luck to you, but Speedway needs every penny it can get at the moment. It's akin to all the riders pay going to engine tuners, when they should be running standard un-tuned kit.

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1 hour ago, iainb said:

That's not what I think at all, it's going to take a lot more than merchandise to get the sport back on an even keel.

I'm just wondering why some clubs sub out their merch while other's keep it in house, surely those that do in-house are not making a loss or they wouldn't be doing it. At the end of the day it's money going out of the club/sport... to you, and don't get me wrong, good luck to you, but Speedway needs every penny it can get at the moment. It's akin to all the riders pay going to engine tuners, when they should be running standard un-tuned kit.

Exactly my point......Many clubs have tried and lost money.....hence why we have 6 track shops i guess...Had tracks done there own stuff in 2020 and paid out for stock i think some could have been in trouble.....i know we were

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15 minutes ago, JIROUT said:

Exactly my point......Many clubs have tried and lost money.....hence why we have 6 track shops i guess...Had tracks done there own stuff in 2020 and paid out for stock i think some could have been in trouble.....i know we were

How do you think it's possible for me to order a Tobias Musielak shirt in whatever size I like in Poland for around £20? With personalisation. 

There can't be that much call for them surely. How do you think they can still do that and still be making a profit? Genuine question. 

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24 minutes ago, iainb said:

How do you think it's possible for me to order a Tobias Musielak shirt in whatever size I like in Poland for around £20? With personalisation. 

There can't be that much call for them surely. How do you think they can still do that and still be making a profit? Genuine question. 

Lots of riders have their merchandise bought for them by sponsors. They then sell at the price they want, with all of the money going to the rider. It is a sponsorship a lot of the time.

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24 minutes ago, iainb said:

How do you think it's possible for me to order a Tobias Musielak shirt in whatever size I like in Poland for around £20? With personalisation. 

There can't be that much call for them surely. How do you think they can still do that and still be making a profit? Genuine question. 

A lot of riders have merchandise paid by the sponsors.....Profit making is not the reason for the merchandise it is advertising the sponsors

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I think we have all established that most clubs clearly don’t want to take the risk of running their own track shops , but Iainb won’t accept that for Leicester Speedway it is the best business decision , if the rent from jaybea allows us to sign a better calibre rider or helps keep the club afloat then I have no issue with it . 
@iainb can i ask if you have any issue with the quality of product from Jaybea or is your opinion purely on the your belief the club should run their own track shop ? 

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1 hour ago, Lenny Lion said:

I think we have all established that most clubs clearly don’t want to take the risk of running their own track shops , but Iainb won’t accept that for Leicester Speedway it is the best business decision , if the rent from jaybea allows us to sign a better calibre rider or helps keep the club afloat then I have no issue with it . 
@iainb can i ask if you have any issue with the quality of product from Jaybea or is your opinion purely on the your belief the club should run their own track shop ? 

What are you talking about? Iainb won't accept it, of course I accept it I have no choice other than to accept it. I was just asking the question why there was no Championship winning merchandise, specifically t-shirts, produced so the club could cash in on their success... @JIROUT very kindly came on here to explain that such merch was produced... even though I haven't seen anything that mentions Leicester are Champions and that he pockets the profits, fair play to him, and pays a rent to the club.

You say most clubs, as far as I'm aware JayBea only provides for 7 clubs... by maths, that's not most. Can't comment on the quality but a lot of it certainly looks fine, more than than in a lot of cases.

Would I sub out the merch if I were in charge of the club, possibly with clauses, possibly not... we'll never know because there's no way I'd ever sink any of my money into a Speedway club with the current way the sport is run.

It's just that all of you Leicester Lions can do no wrong and the sun shines out of the promotion's asses  and the racing is brilliant every week on the country's best track merchants have got your knickers in a twist.

Leicester can do what the hell they like as a club, if they want to win the League and never mention it again, fine, if they want to sub out their merch and not maximise their success, fine. if you don't want to enter into a discussion about it these forums are the wrong place for you. 

You were on these forums last Friday begging for the Edinburgh meeting to be called off on the Friday! Slagging off Glyn Taylor. How did you feel on the Saturday at 7pm?

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