ouch Posted June 5, 2019 Report Share Posted June 5, 2019 2 hours ago, Falcon1983 said: Social media marketing is where the BSPA should be taking the sport as a whole, this is where the young kids are at, yes school visits would help locally for teams but if you're after the whole picture then Instagram, Facebook, Twitter l, YouTube etc. All need to market on such platforms. Unfortunately the BSPA and clubs think just by having accounts on these platforms that they are doing the job but you have to spend to make money. For my own events I used to pay £100 for a short 60 second promo video of an event, I'd spend about £200 on marketing that video on Facebook. For £300 I would regularly sell out a 1000 seater venue, now not all tickets were sold from that but through analytics you can see key information on who engaged with it and then use that information to then market the next one, getting better results each time The video I'm talking about had over 50,000 views, It had around 300 likes but had over 80 people comment and tag their mates saying "up for this" or "let's give this a go" The same event sold out, we even had to turn away people at the gate which was disappointing as its lost revenue, the live stream had over 100,000 people watch it worldwide even the prince of Saudis Arabia watched it. The 1000 people could have watched it for free at home without buying a ticket, but people love the experience of the live event and being there. If I can do it, surely the BSPA can do it with all their heads together Can you give us some more info about your event? Belle Vue have 30 outdoor events over a 7 month period with almost all taking place on a weekday and an element of repetition (Panthers back for the third time in 10 weeks) that takes away that special event feel. Quote Link to comment Share on other sites More sharing options...
foreverblue Posted June 5, 2019 Report Share Posted June 5, 2019 23 minutes ago, geoff58 said: mind reader now you should be BGT You should be on Comedy Central! Quote Link to comment Share on other sites More sharing options...
foreverblue Posted June 5, 2019 Report Share Posted June 5, 2019 8 minutes ago, geoff58 said: ditto you too with with your comical posts funny how karma justice never paid max back for his so called dirty move ??? he ended cruising heat 13/15 That's because Fricke trashed Harris's best bike although I expect Fricke would have heat 15 anyway, his second bike didn't look anywhere near as fast. I didn't say it was a dirty move. 1 Quote Link to comment Share on other sites More sharing options...
dontforgetthefueltapsbruv Posted June 5, 2019 Report Share Posted June 5, 2019 12 minutes ago, geoff58 said: ditto you too with with your comical posts funny how karma justice never paid max back for his so called dirty move ??? he ended cruising heat 13/15 Dont think thats how karma works - usually it continues to build you up a bit before kicking you squarely in the nuts 2 1 Quote Link to comment Share on other sites More sharing options...
Badge Posted June 5, 2019 Report Share Posted June 5, 2019 Sorry but why are you two still arguing over this incident, he was excluded for the incident, both riders happily walked away to fight another day. Belle vue won the meeting in heats 13 and 15 and witches got a well deserved point. For goodness sake move on. 6 Quote Link to comment Share on other sites More sharing options...
foreverblue Posted June 5, 2019 Report Share Posted June 5, 2019 3 minutes ago, Badge said: Sorry but why are you two still arguing over this incident, he was excluded for the incident, both riders happily walked away to fight another day. Belle vue won the meeting in heats 13 and 15 and witches got a well deserved point. For goodness sake move on. Spoilsport! 2 Quote Link to comment Share on other sites More sharing options...
Stoke Potter Posted June 5, 2019 Report Share Posted June 5, 2019 Marketing the sport more isn't the answer at this time, essentially all you'll do is inform people how poor the product is at most UK tracks. Using the NSS to show how great the sport is would backfire when people went along to, for example Ipswich, and witness that dirge that was served up on TV a couple of weeks back. It's generally a different spectacle at the NSS compared to anywhere else. The answer is staring everyone in the face - more tracks like the NSS. Then market it and see what happens... Apologies for the late contribution, been away for a bit... 1 Quote Link to comment Share on other sites More sharing options...
mikebv Posted June 5, 2019 Report Share Posted June 5, 2019 (edited) 29 minutes ago, Stoke Potter said: Marketing the sport more isn't the answer at this time, essentially all you'll do is inform people how poor the product is at most UK tracks. Using the NSS to show how great the sport is would backfire when people went along to, for example Ipswich, and witness that dirge that was served up on TV a couple of weeks back. It's generally a different spectacle at the NSS compared to anywhere else. The answer is staring everyone in the face - more tracks like the NSS. Then market it and see what happens... Apologies for the late contribution, been away for a bit... To be fair.. I have seldom had a Big Mac that resembles the photo on the wall.. Nor one that tastes quite as good as the advert had led me to believe... The sport needs a jewel in the crown to build everything else around it... Most tracks it would appear need around 500 or so a week more to become at least 'break even'... Just 500... Even if they got that for one week after a great advert for the sport on TV it must help... What they do with them when they get there is then down to the club.. But getting them there in the first place has to be the priority.... The NSS, with a full Grandstand, and lots of away fans to add atmosphere, allied to the usual great racing, must have a chance of being the advert that persuades a few hundred ex fans at least to attend their local track, even if no newbies can be attracted.. In the short term get the sport back on track (no pun intended) and then long term start to replicate some thing similar to what the NSS has to offer (if possible) around the country.. Edited June 5, 2019 by mikebv Quote Link to comment Share on other sites More sharing options...
Dornier Posted June 5, 2019 Report Share Posted June 5, 2019 4 hours ago, foreverblue said: That's because Fricke trashed Harris's best bike although I expect Fricke would have heat 15 anyway, his second bike didn't look anywhere near as fast. I didn't say it was a dirty move. I agree. Personally think Bomber would have gone on to win that race because you could tell he was in that mode to win at all costs. Fricke knew it would be Bombers tactic to sweep round the outside and therefore closed the door before he had passed him. Quote Link to comment Share on other sites More sharing options...
dontforgetthefueltapsbruv Posted June 5, 2019 Report Share Posted June 5, 2019 3 hours ago, geoff58 said: ok we will see !! I didnt say he should expect it/deserve it... Quote Link to comment Share on other sites More sharing options...
Baldyman Posted June 5, 2019 Report Share Posted June 5, 2019 2 hours ago, Stoke Potter said: Marketing the sport more isn't the answer at this time, essentially all you'll do is inform people how poor the product is at most UK tracks. Using the NSS to show how great the sport is would backfire when people went along to, for example Ipswich, and witness that dirge that was served up on TV a couple of weeks back. It's generally a different spectacle at the NSS compared to anywhere else. The answer is staring everyone in the face - more tracks like the NSS. Then market it and see what happens... Apologies for the late contribution, been away for a bit... And strangely Ipswich normally have as good a crowd as others do,, even better than some,,,even if it is as you say dirge. And that was a good one. Quote Link to comment Share on other sites More sharing options...
ouch Posted June 5, 2019 Report Share Posted June 5, 2019 1 hour ago, mikebv said: To be fair.. I have seldom had a Big Mac that resembles the photo on the wall.. Nor one that tastes quite as good as the advert had led me to believe... The sport needs a jewel in the crown to build everything else around it... Most tracks it would appear need around 500 or so a week more to become at least 'break even'... Just 500... Even if they got that for one week after a great advert for the sport on TV it must help... What they do with them when they get there is then down to the club.. But getting them there in the first place has to be the priority.... The NSS, with a full Grandstand, and lots of away fans to add atmosphere, allied to the usual great racing, must have a chance of being the advert that persuades a few hundred ex fans at least to attend their local track, even if no newbies can be attracted.. In the short term get the sport back on track (no pun intended) and then long term start to replicate some thing similar to what the NSS has to offer (if possible) around the country.. The thing is we do get a lot of visitors to the NSS, just not all at the same time. We probably have around 1000-1200 diehards who turn up every week and the additional 500 or so that add to that aren’t the same people. Especially with some of the non Belle Vue events we run the number of unique locals that visit the NSS each year is between 3000-4000. The trick is to get them all to come at the same time. The fact they don’t is because they are not that arsed, despite excellent speedway that’s put on for them. It’s hard for us fans to comprehend, due to our love of the sport but speedway like many other things just doesn’t appeal to people unfortunately. Quote Link to comment Share on other sites More sharing options...
Stoke Potter Posted June 5, 2019 Report Share Posted June 5, 2019 Was it Arena Essex that last let people in for free and got 4000 or something? The following week the crowd was back to it's usual level if I recall correctly..? That tells you something, the question is what? The NSS is a jewel in the sport's crown already, however there are precious few other gems about for the sport in the UK. Speedway has an image problem and that cannot be changed by the NSS on it's own. 1 Quote Link to comment Share on other sites More sharing options...
Baldyman Posted June 5, 2019 Report Share Posted June 5, 2019 (edited) Free speedway,,,, still only 4000,,,think that tells the biggest story,,,,,, and that was when crowds were bigger than they are now Edited June 5, 2019 by Baldyman Quote Link to comment Share on other sites More sharing options...
Falcon1983 Posted June 5, 2019 Report Share Posted June 5, 2019 9 hours ago, ouch said: Can you give us some more info about your event? Belle Vue have 30 outdoor events over a 7 month period with almost all taking place on a weekday and an element of repetition (Panthers back for the third time in 10 weeks) that takes away that special event feel. I dont do the event now, I stopped back in 2016 but it was mixed martial arts, built it up from nothing in 2012, it's now owned and run by a Cage Warrior brand, the show that launched Conor McGregor Quote Link to comment Share on other sites More sharing options...
ouch Posted June 6, 2019 Report Share Posted June 6, 2019 9 hours ago, Falcon1983 said: I dont do the event now, I stopped back in 2016 but it was mixed martial arts, built it up from nothing in 2012, it's now owned and run by a Cage Warrior brand, the show that launched Conor McGregor If I’ve got the right website it appears they run one event in each location per year and they are currently selling tickets for their last three events for this year, all indoors. Whilst I agree about social media marketing, you cannot compare the two when measuring achieved attendance levels. Quote Link to comment Share on other sites More sharing options...
Steve Shovlar Posted June 6, 2019 Report Share Posted June 6, 2019 11 hours ago, Baldyman said: Free speedway,,,, still only 4000,,,think that tells the biggest story,,,,,, and that was when crowds were bigger than they are now I believe it was over 7000. I was there that evening as they were riding against Poole. The roads were completely jammed around the area backing up to the M25 tunnel. If we hadn’t beeped our horn and passed dozens and dozens of cars to push in we wouldn’t have got there until heat 8. Got there just before tapes up. Middlo got stuck in it and arrived mid meeting. Many locals were well peed off as they also got stuck. Think it was a televised meeting. Absolutely huge crowd. But the following week they had a regular sized attendance so lost on the promotion. Quote Link to comment Share on other sites More sharing options...
TonyE Posted June 6, 2019 Report Share Posted June 6, 2019 (edited) 3 hours ago, Steve Shovlar said: I believe it was over 7000. I was there that evening as they were riding against Poole. The roads were completely jammed around the area backing up to the M25 tunnel. If we hadn’t beeped our horn and passed dozens and dozens of cars to push in we wouldn’t have got there until heat 8. Got there just before tapes up. Middlo got stuck in it and arrived mid meeting. Many locals were well peed off as they also got stuck. Think it was a televised meeting. Absolutely huge crowd. But the following week they had a regular sized attendance so lost on the promotion. Given that a company was sponsoring the meeting, presumably at a rate the promotion were happy with, I don't think the promotion lost out. It was a win win situation for them as some of the newbies may have returned. Edited June 6, 2019 by TonyE Quote Link to comment Share on other sites More sharing options...
Falcon1983 Posted June 6, 2019 Report Share Posted June 6, 2019 3 hours ago, ouch said: If I’ve got the right website it appears they run one event in each location per year and they are currently selling tickets for their last three events for this year, all indoors. Whilst I agree about social media marketing, you cannot compare the two when measuring achieved attendance levels. You probably see the main event covering liverpool, London etc. My event when I done it was purely regional at the same venue in Essex 4-5 times per year They may be different sports but promoting happens in similar ways, speedway just dont promote, the most backwards sport I know lol Quote Link to comment Share on other sites More sharing options...
ouch Posted June 6, 2019 Report Share Posted June 6, 2019 In the last month Belle Vue have been on local TV, radio, newspapers, billboards, over 100 social media slots plus they have a cheap suck it and see experience with the Colts for £10 and any number of under 18’s free. A few weeks before that we attend two local exhibitions, one of which was massively attended where 100’s of fixture lists and flyers were given out and these are still being distributed locally. Quote Link to comment Share on other sites More sharing options...
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