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NEW LOOK FOR STAR


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Waiting on last 2.    

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My copy is delivered by News team. No delivery on Thursday or Friday  so I phoned Dave in the office. He said he would  send them an email. 

I finally had a copy delivered on Saturday.....and a copy delivered  on Sunday.....and a copy delivered today.  Can't wait  to see what happens tomorrow!

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Can all the whingers on this thread please give it a rest!!

If you are that concerned about the delay in delivery of your print magazine why not get a digital subscription or better still go round to your local newsagent and buy a copy of the Beano that other great comic.

 

 

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15 minutes ago, Vic Meldrew said:

Can all the whingers on this thread please give it a rest!!

If you are that concerned about the delay in delivery of your print magazine why not get a digital subscription or better still go round to your local newsagent and buy a copy of the Beano that other great comic.

 

 

I dont believe it!

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On 12/20/2022 at 3:16 PM, Vic Meldrew said:

Can all the whingers on this thread please give it a rest!!

If you are that concerned about the delay in delivery of your print magazine why not get a digital subscription or better still go round to your local newsagent and buy a copy of the Beano that other great comic.

 

 

Harsh but fair.

On a more serious note, I - like many - on this forum have a life-long affection for Speedway Star, so I say the following in kindness and with a little expertise in the sport media landscape. It needs a completely refreshed approach to survive in the modern digital era, otherwise it is heading for oblivion.

When other specialist publications like The Ring, Running Fitness, Athletics Weekly, Boxing Monthly, Trail Runner magazine are falling by the wayside or prioritising digital, the writing is on the wall for weekly print. And they are in sports where the audience is growing or relatively large. Here's five things I would do:

  • Change the printed magazine to monthly and focus on quality features, interviews and photography and broaden your emphasis to the international scene
  • Use your vast library of heritage to produce themed specials and more digital visual content
  • Modernise your website and prioritise daily news and set up a subscriber system for exclusive video content - use your black book of contacts!
  • Use your social channels for behind the scenes video content - audiences are thirsty for this type of content, go live at press conferences etc. They are not thirsty for a jpg of your latest magazine cover
  • Employ some translators and get the website live with Polish and Swedish versions - you are scratching the surface of an already small speedway market in the UK only

All of the above will offer a better experience for subscribers/readers, hold more appeal for advertisers and get your fresh international eyeballs on your product. Over the years, plenty have taken bites out of what should be your market...and Speedway Star has let it happen. Fair play to Tony and Backtrack, but the Star should have been owning that space, same with podcasters, YouTubers...they are taking bites from your market. Even this forum! 

None of these have the potential reach of Speedway Star, none of the existing content, none the network of reporters, none the contacts across the sport.  Use what you have, get a clear vision and modernise your product!

 

Edited by falcace
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I much prefer printed mags.  Speaking as I find, my take on online content of any kind; when it works, it can be incredibly useful and bring so much enjoyment & pleasure.  When it doesn't; it can be the biggest frustration & waste of space & time possible.  Or: on whatever platform / service: I have watched live sports & accessed Sykpe, Tik-Tok, etc from USA, Aussie, Japan, Russia, etc, we've prob all done it, it was just like being there in person.  At other times it can be quicker to print out and physically take documents by hand to locations anywhere in this country or even across town.  I work with I.T. BTW, while I'm certainly no Elon Musk or Mark Zuckerberg (sp) I am surrounded by knowledgable anoraks / geeks / nerds / tech wizards so expert help is readily available, but when online stuff don't wish to work, it just don't..  So, yeah much prefer printed versions.....

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