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Guest johngreen4

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Guest johngreen4

Sky will be more than happy to axe Speedway, if viewers start to decline, unless it improved drastically, at Coventry there is half the crowd that were there last Season.

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A couple of thoughts about SKY:

 

1. The new deal with SKY bet is for this season and next, previously we had a five year deal. Surely we could have got another 5 year deal, or are SKY not confident about the sport's future ? I get the impression that we grab the first thing that's on offer, and don't really negotiate.

 

2. Why is it that with SKY's deals with soccer and rugby league, it is well known what the clubs are getting from the deal, whereas in speedway this is shrouded in secrecy. I read somewhere Mr Russell said that this is a private business matter for the clubs, surely that applies to the other sports as well. I suspect it's another example of speedway's built in long standing secrecy culture. I don't suppose Mr Russell wants people to get an idea of his "remuneration" from the deal.

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Do we worry too much about this. Many of us still can't believe that we can watch speedway every week on the box and soon top grand prix events every month.

Maybe it doesn't compare too good with the viewing figures of the major sports on SKY, but there is still an amazing of cra.. well shall I say minority viewing sports on the channel - even more so than speedway!

So would they want rid of us?

Fair point about the secrecy aspect of our leaders. They don't have to change so will they ever...

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Its official that Speedway is Sky's second biggest sport and they have the figures to prove it. All soccer matches, compilations, and magazine programmes are tops followed by Speedway programmes. We are ahead of cricket, rugby, athletics, horse and dog racing,etc.

Sky will want Speedway for some considerable time unless of course we seriously shoot ourselves in the foot over something.

 

:blink::blink::blink::blink:

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I'm pretty sure we can "rely" on the administrators to have changed the rules on numerous occasions before Sky (quote "might pull the plug in a few years") - leaving them alone until the end of a season would almost be out of character!

 

As far as disclosure is concerned, the fact that a number of football clubs are Plc.s makes their finances a lot more transparent, which is why the Sky cash is well known. That entity obviously doesn't apply to any of the speedway clubs, as far as I know.

 

It'll be interesting to see how many "runaway" matches are actually turned into "nailbiters" by this nonsensical rule ("Tactical Ride: so half-baked, they couldn't even come up with a decent name!). The more matches it influences would provide ammunition for its retention!

 

Those matches that remain one-sided highlight what a joke it is:

 

Tonight: Berwick 58, Workington 36

or, with "real" point scoring:

Berwick 58, Workington 32

 

Wow! How many hours were spent during the winter coming up with THAT radical idea to make matches more "exciting"???????

 

Cheers,

Bob

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I know some soccer clubs are PLCs but I don't know any rugby league clubs that are.

I feel that as a sport we are still in awe of SKY and feel they are doing us a massive favour by televising us, and this inhibits our leaders from extracting a realistic amount of cash from SKY. They are getting speedway on the cheap.

Rugby League got £55 million for 5 years super league, why couldn't we get say £30 million for a similar deal. Think of what that kind of money could do to secure the future of clubs, and encourage new ones to open.

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The future of televised speedway is dependent on viewing figures, as the number of people watching determines the advertising revenue because the more viewers, the higher the advertising fees.

 

At the moment, Sky are probably getting good value for their outlay, although it would be interesting to see the viewing figures as no Sky programme is in the same league as terrestrial television.

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The future of televised speedway is dependent on viewing figures, as the number of people watching determines the advertising revenue because the more viewers, the higher the advertising fees.

 

At the moment, Sky are probably getting good value for their outlay, although it would be interesting to see the viewing figures as no Sky programme is in the same league as terrestrial television.

Not only are viewing figures important, but the type of viewer. As mentioned in a previous thread, advertisers are seeking a significant proportion of viewers from socio economic groups ABC1. These are the groups that have individuals / families with the highest level of disposable income, and consequently are demanded by advertisers, who will pay a premium to reach this audience.

 

According to the last figures I saw, a large proportion of the speedway audience is in the less attractive C2DE grouping. This is much less attractive to potential advertisers.

 

It probably also explains that despite live television coverage, a major sponsorship deal with a major PLC has not been forthcoming.

 

As result rugby union, horse racing, and cricket will always been seen as more important in the Sky portfolio.

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Presenter, interesting points about the economic groups etc. Now I understand them but I'm not sure exactly how companies find out who watches what. Are such facts gathered by opinion poll, data held by SKy or those silly consumer questionaire things that sometimes arrive unsolicited in the post.

If it's the latter I suggest it is the duty of every speedway fan on this forum to LIE and state that they earn £30K+ have two ponies and platinum credit cards (all except Shovlar of course, he can tell the truth :P ).

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................. Now I understand them but I'm not sure exactly how companies find out who watches what. Are such facts gathered by opinion poll, data held by SKy or those silly consumer questionaire things that sometimes arrive unsolicited in the post...................

Companies use many sources to get accurate audience information. In fact you may remember a few years ago El Presindente organised a survey at tracks to determine the type of people that watched speedway. That was in the days before the Sky deal, and he hoped to use this info to strengthen his case. Sadly it didn't provide the results he was looking for.

 

A major source of consumer information are the BARB figures. They use various methods to collect data, amongst which includes having a representative sample of viewers and monitor their viewing. I have had experience of this as the family of the former Mrs. Snackette ware part of the sample.

 

If you’re interested a good source of info can be found at:

 

http://www.viewingfigures.com

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Arrogance and complacency can, and has been, the downfall of many, no matter how much they patted themselves on the back about how much their business partners needed them in their eyes, only to suddenly lose the floor beneath them in one foul swoop.

 

Dont kid yourselves that Sky will always be there for Speedway--Sure hope they are or someone else is prepared to step in.

 

And Sky should maybe think about their viewers from economic groups as mentioned before.

We for example missed one meeting a month at the track to enable us to afford the upgrade to Sky Sports to see 4 meetings on TV and 6 in GP months.--Put the cost of Sky up or track prices up much more next season and both will be losers in some way.

 

Lower attendances at tracks combined with less viewers on Sky.

 

Hopefully they can broker a deal for many more years that enable all economic groups to enjoy what they can when they can.

 

Speedway got complacent with ITV in the 70s and it took a few years to adjust without that monetary input from them and it took 20 years to get it back on TV.

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I'm fairly certain that this will have been debated before, but it seems that Sky are trying to keep Monday night's regular for speedway.

 

With this in mind, would it not make sense for all EL meetings to take place on Mondays (I beleive the Polish & Swedish leagues stick to one night). This would give the opportunity for any given match to be screened, not a choice between 2 or 3.

Also, when the league gets down to the nitty gritty final stages, would it not be more exciting and fairer to have the crucial results coming in all at once, rather than spread out through the week. That way no teams have the advantage of knowing results in advance.

 

Given TR's imminent departure, it may be more inviting for the top riders to stay with the EL if they know in advance that they only have to commit to Monday nights rather than travelling all over the place.

 

Just an idle thought this, I know there are many disadvantages also, so don't all jump on me at once. :unsure:

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The one day a week option seems to be popular but it does have the major problem in that the majority of stadiums are not owned by the speedway tracks as they are in Sweden/Poland and at some stadiums speedway is 3rd down the pecking order behind stock cars and greyhounds.

 

Would be interesting to see which days each stadium in the Elite League is used for other sports to see if this is at all viable?

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  • 2 weeks later...

Another problem with a race night during the week is the catchment area that the club has for it's fans.

 

Eastbourne for example has fans from Kent (myself included), there is no longer a Kent team, some from Surrey, West Sussex, and south London. This means it is very dificult to get to the match in good time, and the Kids are late to bed with school the next day. If we moved to a weekday a lot of our fans could not make it.

 

As for the stadium, we are lucky as the Dugards own it. Arlington Stadium is used for stock cars on Wednesday, which brings in a bigger crowd than Speedway.

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  • 1 month later...
Guest Hannah
at Coventry there is half the crowd that were there last Season.

Yes this is true but only because the team hasn't been performing half as well as it was last season! Not blaming any riders in particular but the new grading rules have really not helped Coventry's situation because they find it difficult to improve their team. That's why there is half the crowd.

 

I don't think the new rules are that bad, however, they are starting to seem a little silly! Not many fans are happy with these rules either so perhaps they will be axed at the end of the season?

 

Also, stockcars obviously do bring in a lot more money than speedway. We went to the stockcar meeting at Brandon at the beginning of this month and there were loads more people than there are at speedway! It's the greyhound racing that brings in most of the money though.

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  • 4 months later...

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