Arthur54 Posted January 1, 2018 Report Share Posted January 1, 2018 1 hour ago, ray c said: Sad to see the passing of odd fossengen many a supporters idol in years gone by was my first hero when I first started going Quote Link to comment Share on other sites More sharing options...
tyretrax Posted January 1, 2018 Report Share Posted January 1, 2018 2 hours ago, ray c said: Sad to see the passing of odd fossengen many a supporters idol in years gone by Had the pleasure of a lift from Odd from Poole to Glasgow for the Nordic-British Final at Hampden. R.I.P. my friend. 1 Quote Link to comment Share on other sites More sharing options...
BurntFaceMan Posted January 1, 2018 Report Share Posted January 1, 2018 7 hours ago, Steve Shovlar said: Although its not going to happen, for the life of me I fail to see how such an idea is terrible. Hundreds of thousands of holiday makers visit the area during the summer months and the major majority would have no idea who or what Poole Speedway is. A coffee shop/cafe in a popular area of the town could introduce new people to the sport. The opportunity to witness some racing on large screens whilst enjoying a frapachinno and the opportunity for the club to make a ticket sale or sell a piece of clothing (clearly it would have to be very stylish for a non speedway fan to purchase but those retro designed shirts look bloody cool) Having a good online presence is important but it won’t bring in many or any new bums on seats on race night. Mostly it is preaching to the converted when there is a mass of untapped potential customers walking about aimlessly wondering what they are going to do when Pirates are riding just up the road. just my opinion. Because attracting 3, 4, 5 or even 20 people from a local cafe to attend an event that they are unlikely to ever attend again is not a good approach to marketing. It won't grow the sport in the slightest. 1 Quote Link to comment Share on other sites More sharing options...
BurntFaceMan Posted January 1, 2018 Report Share Posted January 1, 2018 Social media is nothing to do with preaching to the converted. If you spend a little bit of time and money on the right material you can reach 1 million+ people on social media. This isn't guess work, it's based on me being CTO for a company with a £10m+ turnover generated almost entirely from social media. A cafe will do nothing. A sustained and committed social media strategy involving each and every club could save the entire sport. 2 Quote Link to comment Share on other sites More sharing options...
stevebrum Posted January 1, 2018 Report Share Posted January 1, 2018 There is a reason speedway teams don't have shop presence or coffee shops. It's too small fry sport to make it work. Quote Link to comment Share on other sites More sharing options...
jenga Posted January 2, 2018 Report Share Posted January 2, 2018 its all small fry sport , until we make it bigger . Quote Link to comment Share on other sites More sharing options...
Trees Posted January 2, 2018 Report Share Posted January 2, 2018 It's all good locally imo, if it gets more punters into the cafe and in turn into the club why not... Poole already have a fish n chip shop which offers a "speedway special" on race nights so this idea just adds to the club's presence in town... Quote Link to comment Share on other sites More sharing options...
Bagpuss Posted January 2, 2018 Report Share Posted January 2, 2018 I think somewhere like Poole which is so holidaymaker-rich in the summer months can only benefit from some kind of speedway presence in the town centre. Whether a coffee shop is the best idea I'm not sure but in essence it's a good concept. Quote Link to comment Share on other sites More sharing options...
MattK Posted January 2, 2018 Report Share Posted January 2, 2018 On 12/28/2017 at 7:56 PM, Skidder1 said: Disagree about a permanent shop. Much better to have a consistent proactive and interactive website with substantial social media activity which can also be advertised via more traditional methods around the town and wider catchment areas. Improved brand awareness is one thing but has to be supported by consistently good social media activity and up-to-date web news. Social media is an echo chamber. How do you get the message outside of speedway regulars who are likely going to be the only people who follow Poole on Twitter/Facebook? 1 Quote Link to comment Share on other sites More sharing options...
SteveLyric2 Posted January 2, 2018 Report Share Posted January 2, 2018 (edited) Simple. get a database or several from other sources. Firstly try data from other sports -Poole have good relationships with other sports clubs - use the local print/audio/ local and regional tv media as well. Start an official (or support an unofficial) fan podcast. If you want a younger audience then target the college and University populations with special offers via twitter, facebook etc etc. Of course you have to provide the correctly packaged product once you've got them to attend............in the hope that they'll want to return on a regular basis!! Edited January 2, 2018 by Skidder1 1 Quote Link to comment Share on other sites More sharing options...
DC2 Posted January 2, 2018 Author Report Share Posted January 2, 2018 A pirate themed coffee shop on the coast? Never gonna work. 1 Quote Link to comment Share on other sites More sharing options...
Grachan Posted January 2, 2018 Report Share Posted January 2, 2018 20 minutes ago, Skidder1 said: Simple. get a database or several from other sources. Firstly try data from other sports -Poole have good relationships with other sports clubs - use the local print/audio/ local and regional tv media as well. Start an official (or support an unofficial) fan podcast. If you want a younger audience then target the college and University populations with special offers via twitter, facebook etc etc. Of course you have to provide the correctly packaged product once you've got them to attend............in the hope that they'll want to return on a regular basis!! I feel that you are making the mistake of thinking that because you see things on your own Facebook and Twitter that people with no interest in speedway are going to be seeing these things too. I don't know if a coffee shop is feasable (probably not in the current climate of coffee shops being dominated by major chains) but, if it was, it would make the name of the club a permanent fixture in the town centre if it was and would get the name out to a lot more people that facebook or twitter, which messages people who are signed up to receive them anyway. A club podcast would be great for fans, but I'm not sure how that would anyone other than people who are already supporters of a club. Quote Link to comment Share on other sites More sharing options...
stevebrum Posted January 2, 2018 Report Share Posted January 2, 2018 9 hours ago, jenga said: its all small fry sport , until we make it bigger . It's not going to get any bigger until we make the sport credible. Unless it's run independently that's not likely to happen. 1 Quote Link to comment Share on other sites More sharing options...
Woz01 Posted January 2, 2018 Report Share Posted January 2, 2018 A huge part of social media is things get shared/retweeted and people see it even if theyre not following them, people seem to be forgetting that. I always shared Coventry Bees information in the past and it got others popping along or at least asking me about it. I alone retweeting goes to 1000 people that follow me and a huge % of that is local. 3 Quote Link to comment Share on other sites More sharing options...
poole keith Posted January 2, 2018 Report Share Posted January 2, 2018 4 hours ago, Bagpuss said: I think somewhere like Poole which is so holidaymaker-rich in the summer months can only benefit from some kind of speedway presence in the town centre. Whether a coffee shop is the best idea I'm not sure but in essence it's a good concept. you wont find any holidaymakers in the town centre unless its pouring with rain then the speedways off,target the beaches and beach car parks perhaps,skidders right about students 20 thousand of them i believe but it has to be a special package like horseracing does perhaps 3 or 4 times a yr,but if your too tight to finance a package they certainly wont be interested Quote Link to comment Share on other sites More sharing options...
MattK Posted January 2, 2018 Report Share Posted January 2, 2018 5 minutes ago, poole keith said: skidders right about students 20 thousand of them i believe but it has to be a special package like horseracing does perhaps 3 or 4 times a yr,but if your too tight to finance a package they certainly wont be interested Won't the majority of university students go home over the summer, therefore missing a large part of the season? Difficult to generate loyalty towards a team when you miss half the meetings. 1 Quote Link to comment Share on other sites More sharing options...
poole keith Posted January 2, 2018 Report Share Posted January 2, 2018 fair point matt but you still have april,may and part of june plus part of sep say for 3 student specials,dont suppose the thousands that go to the horses are serious punters.£6 admission,free raffle for 10 winners to visit the pits,free raffle 2 winners ride on the parade lap,free raffle 20 winners watch 2 races from the centregreen in groups of 5,fancy dress competition best 5 do parade lap as passenger on 500cc sidecars,sidecar races in interval,give free admission ticket to every student for a nightclub in bournemouth sure to be a club that would go for that, if they comeback its normal student prices or perhaps they will visit a track when they are home Quote Link to comment Share on other sites More sharing options...
BurntFaceMan Posted January 2, 2018 Report Share Posted January 2, 2018 (edited) 5 hours ago, MattK said: Social media is an echo chamber. How do you get the message outside of speedway regulars who are likely going to be the only people who follow Poole on Twitter/Facebook? That's a fundamental misunderstanding of how social media marketing works. It's not voodoo, it's a tried and tested formula that will grow the sport. A speedway themed coffee shop in Poole will only attract the old codgers that are already attending every week, whilst the young hip market you're trying to reach is sat in the Starbucks down the road scrolling through Facebook on their mobile phone. Before you get started... this is a long post. But for those who aren't aware of how exactly social media works, it should prove an interesting read for you. So the question... How do you get the message outside of speedway regulars who are likely going to be the only people who follow Poole on Twitter/Facebook? Every time you interact with something on Facebook, whether it be a like, comment or share, those items are then also shown to your friends. Say you have 200 friends on Facebook, and you click the like button on a cat video, your one like therefore has the potential to reach your 200 friends. Say 2 of those friends also like that video, and they have 200 friends each, there is now another 400 people who have seen your post. In the industry we call this "reach". Now say all the clubs start promoting the Speedway GB Facebook page. It is being printed in every programme, it's being shown on every electronic display board and the announcers at every single club are telling you at each meeting to visit the Speedway GB Facebook page and hit that like button. Maybe you encourage them by saying that every month one lucky follower will win a family ticket? Merchandise? Etc. Now say you've managed to build that page up to 50,000 followers. They've already got 16,000 followers so it's more than doable. You then create a short (professional, none of this amateur tosh) 60 second clip packed full of all the best bits of speedway. Some epic passes, some fighting between the riders, some scenes of packed grandstands, a few big crashes, and you share that to your Facebook page. Now your 50,000 followers interact with the video by hitting the like button, commenting or sharing. That video is then likely to be displayed to many thousands more people. That's how a Facebook page with 50,000 followers can reach 250,000 people or more with one post. A chunk of those people will also like the page. Rinse and repeat. And the best part? You can now advertise to each and every one of these followers, every single day of the year and it won't cost a PENNY. Not only can you advertise to each and every one of them, but you can also segment your posts so that they are only seen by people living in certain regions. You can therefore plug every single meeting in advance and only local people will see the post. Social media works. And that's just one Facebook page. You get every club doing this, Twitter, Instagram, YouTube, Snapchat and you start giving away free passes, free merchandise, sharing epic clips and generally interacting with the fans and before you know it you have a marketing powerhouse at your fingertips and it's not cost you more than the annual wage of 1 or 2 staff members split between all the clubs. This coffee shop nonsense, although a nice idea, is just another step backwards. It will be another waste of money with little to no return, that will only further convince the dinosaurs in this industry that advertising and marketing doesn't work. Edited January 2, 2018 by BurntFaceMan 2 1 Quote Link to comment Share on other sites More sharing options...
Pirate Rich Posted January 2, 2018 Report Share Posted January 2, 2018 What about doing something at the bike night, which I presume still happens on the Quay every Tuesday from about April? I have attended it a few times and never even seen a poster advertising the speedway! Surely it would be possible to have a bike on display at least, maybe hand some promotional leaflets out. There are always hundreds of people there who obviously have an interest in motorcycles. 1 Quote Link to comment Share on other sites More sharing options...
BurntFaceMan Posted January 2, 2018 Report Share Posted January 2, 2018 (edited) 3 minutes ago, Pirate Rich said: What about doing something at the bike night, which I presume still happens on the Quay every Tuesday from about April? I have attended it a few times and never even seen a poster advertising the speedway! Surely it would be possible to have a bike on display at least, maybe hand some promotional leaflets out. There are always hundreds of people there who obviously have an interest in motorcycles. It's a drop in the ocean. Not only that, but you're targeting bike fanatics. Most of them probably already know of speedway. It's a waste of money for a minuscule return. It would be like handing out leaflets in a butchers for bacon. We need to stop this 90's approach to marketing and move with the times. That's not to say it's not a good idea, it's just that we need to stop spending big for small returns, and start being more tactical with our approach to marketing and attracting a younger audience. Edited January 2, 2018 by BurntFaceMan Quote Link to comment Share on other sites More sharing options...
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