2017 Marketing "push" By Bspa

[ruffdiamond]

To be fair you will never find an answer to please everyone. But going to 1 or 2 nights is the only way to make it work.r

If you can't ride on the given nights then you have the option of the National League which should always be a 7 day league.

going to 1 or 2 nights might make it work for some, but not others, therefore making it unworkable.

[teaboy279]

going to 1 or 2 nights might make it work for some, but not others, therefore making it unworkable.

Bunkem The ONLY way to get British speedway anywhere close to other European leagues is to go to a single night.

Better for media whether it be live coverage or written press the following day. It's better for sponsors and in the long run it will be best for supporters. As said night will be speedway night, none of this going into the boss asking for Monday off, half day Tuesday, late start Wednesday and Friday off because your team has 5 meetings in a week.

[ruffdiamond]

Bunkem The ONLY way to get British speedway anywhere close to other European leagues is to go to a single night.

Better for media whether it be live coverage or written press the following day. It's better for sponsors and in the long run it will be best for supporters. As said night will be speedway night, none of this going into the boss asking for Monday off, half day Tuesday, late start Wednesday and Friday off because your team has 5 meetings in a week.

a single race night, for all leagues gets rid of double ups, guests and all the other things that people dislike and would probly get rid of some clubs aswell. It makes sense in theory, but not sure what night would work ? (Bunkem) Edited April 7, 2017 by ruffdiamond

[teaboy279]

Wednesday or Thursday probably most likely.

[ruffdiamond]

Wednesday or Thursday probably most likely.

thats Newcastle gone

[teaboy279]

thats Newcastle gone

2nd flight should be easier, say Sunday. Newcastle good to go again

[Notenoughnerve]

a single race night, for all leagues gets rid of double ups, guests and all the other things that people dislike and would probly get rid of some clubs aswell. It makes sense in theory, but not sure what night would work ? (Bunkem)

Surely by going to a single night for each league you are trying to accommodate doubling up rather than getting rid of it.

There was a time when a good National League rider could make the sport pay and a good British League rider would have had no need to double up in the lower division.

In my opinion, a single race night will kill off the sport in this country

a single race night, for all leagues gets rid of double ups, guests and all the other things that people dislike and would probly get rid of some clubs aswell. It makes sense in theory, but not sure what night would work ? (Bunkem)

Surely by going to a single night for each league you are trying to accommodate doubling up rather than getting rid of it.

There was a time when a good National League rider could make the sport pay and a good British League rider would have had no need to double up in the lower division.

In my opinion, a single race night will kill off the sport in this country

[steve roberts]

Who uses the telephone nowadays?

 

It's all video chat, Internet messaging and social media these days, isn't it?

....my mother!

[ruffdiamond]

Surely by going to a single night for each league you are trying to accommodate doubling up rather than getting rid of it.

thats why I said 'a single race night, for ALL leagues',,, lets just 'say' Saturday evening, where riders could be in 1 place at a time, therefore not being able to double up etc.

 

Riders may need the extra income to pay for machinery costs, but not every rider could afford it. The GP series might have had a very negative effect on speedway as a whole, big earning stars can maybe afford to have the best gear, but not all riders would make that grade, so maybe there needs to be a less expensive way to make it pay for them

 

....my mother!

just snip the wire at the back of the box, tell her its all gone digital and give her a nice shiny device and she'll have to practise with it. Do it on a birthday or something, killing 2 birds etc.

[Mr Snackette]

Rugby teams are owned by multi-millionaires and are generally followed by people with higher incomes, which is also why the sport gets better sponsorship and media coverage. The marketing is also better because people are already familiar with the sport, and the sport can also afford it.

 

None of this applies in speedway and never has, even during the heyday of speedway and when top-flight rugby was played out with lagered-up players in front of a few hundred fans at best.

 

This is complete nonsense.

 

The comments suggest that speedway will only ever be watched by the financially disadvantaged, and those from lower socio-economic groups. That may well be the case now as the sport has been allowed to spin in a downward spiral for so long. However, the task of the marketers is to make the sport more attractive to the ABC1s......making it at an event that people not only WANT TO GO TO, but equally who WANT TO BE SEEN AT. That's the secret of Rugby Union.

 

As a boy in the 60s I was taken to the speedway at Wimbledon and to The Stoop and HQ to watch The Quins. Then it would have been inconceivable that there would be a time when more folk turned up to watch a club rugby match than would go to a speedway meeting. Then there were plenty of ABC1s watching, both sports.

 

Wimbledon Stadium was a great place to visit in the 1960s. It was certainly more accommodating than The Stoop, or for that matter Stamford Bridge. Football was very much a sport for the working classes, the few folk that watched club rugby were more often than not friends/relations of those playing. Whilst both The Stoop and Stamford Bridge have been redeveloped into modern 21st-century stadia, speedway is stil for the most part being run at venues that have made little improvement since the 1950s. Thet are places that few, other than the odd die hard, want to go to, let alone be seen at.

 

Until that changes little will change.

 

A Pile of Poo that takes place on a Monday, Wednesday, Thursday and Friday, is still a Pile of Poo even if takes place exclusively on a Saturday night!!!!

 

The event needs to be promoted so that people want to attend, regardless of the night it is on.

[Notenoughnerve]

thats why I said 'a single race night, for ALL leagues',,, lets just 'say' Saturday evening, where riders could be in 1 place at a time, therefore not being able to double up etc.

 

Riders may need the extra income to pay for machinery costs, but not every rider could afford it. The GP series might have had a very negative effect on speedway as a whole, big earning stars can maybe afford to have the best gear, but not all riders would make that grade, so maybe there needs to be a less expensive way to make it pay for them

 

 

just snip the wire at the back of the box, tell her its all gone digital and give her a nice shiny device and she'll have to practise with it. Do it on a birthday or something, killing 2 birds etc.

Sorry, I misunderstood that then.

[The White Knight]

 

This is complete nonsense.

 

The comments suggest that speedway will only ever be watched by the financially disadvantaged, and those from lower socio-economic groups. That may well be the case now as the sport has been allowed to spin in a downward spiral for so long. However, the task of the marketers is to make the sport more attractive to the ABC1s......making it at an event that people not only WANT TO GO TO, but equally who WANT TO BE SEEN AT. That's the secret of Rugby Union.

 

As a boy in the 60s I was taken to the speedway at Wimbledon and to The Stoop and HQ to watch The Quins. Then it would have been inconceivable that there would be a time when more folk turned up to watch a club rugby match than would go to a speedway meeting. Then there were plenty of ABC1s watching, both sports.

 

Wimbledon Stadium was a great place to visit in the 1960s. It was certainly more accommodating than The Stoop, or for that matter Stamford Bridge. Football was very much a sport for the working classes, the few folk that watched club rugby were more often than not friends/relations of those playing. Whilst both The Stoop and Stamford Bridge have been redeveloped into modern 21st-century stadia, speedway is stil for the most part being run at venues that have made little improvement since the 1950s. Thet are places that few, other than the odd die hard, want to go to, let alone be seen at.

 

Until that changes little will change.

 

A Pile of Poo that takes place on a Monday, Wednesday, Thursday and Friday, is still a Pile of Poo even if takes place exclusively on a Saturday night!!!!

 

The event needs to be promoted so that people want to attend, regardless of the night it is on.

Utter Poo!!!

 

Speedway needs to be made attractive to EVERYONE.

 

ABC1s should be attracted, yes - but crucially so should EVERYONE else.

 

Another thing - where is the money going to come from to 'do up' these Stadia? Speedway is a small Sport with limited income - plus, of course there are Tracks who do not own their own Stadium and have very little influence on infrastructure. They are probably allowed the Track, Pits, a few selling points (food, souvenirs etc.) and that's it.

 

I don't profess to know the answer - but one thing I do know is that Speedway needs to attract everybody from all socio-economic Groups.

[waytogo28]

Rugby maybe much interesting to watch as there is always something happening ( as in football and several other sports ) Selling something which is so stop - start in it's nature ( as speedway is ) is much more harder to sell to anyone ( ABC1s or whoever ). Crisper, better run matches ( and adding something interesting in between heats ) is what is needed before giving it a Big Push. As it stands few newbies return ( or seem to ) because of the 3 to 1 ratio of exciting races which seems poor value at any price.

[Mr Snackette]

Utter Poo!!!

 

Speedway needs to be made attractive to EVERYONE.

 

ABC1s should be attracted, yes - but crucially so should EVERYONE else.

 

Another thing - where is the money going to come from to 'do up' these Stadia? Speedway is a small Sport with limited income - plus, of course there are Tracks who do not own their own Stadium and have very little influence on infrastructure. They are probably allowed the Track, Pits, a few selling points (food, souvenirs etc.) and that's it.

 

I don't profess to know the answer - but one thing I do know is that Speedway needs to attract everybody from all socio-economic Groups.

 

Not for the first time you miss the point......so little change there then!!!

 

I wasn't suggesting that speedway becomes the exclusive preserve of ABC1s, it's just that speedway needs to attract more spectators with a greater disposable income. This is underlined by the continual comments that admission to speedway is too expensive......yet a new team in a former speedway town can get 20,000 through the door at up to £55 a pop!!!!

 

The situation has been known for years. Pre Sky El Tel (el hombre naranjo) had a survey commissioned to establish the socio-economic groupings of the speedway audience. Sadly the results weren't what was required, showing an audience of predominantly C2, D & E. You have only to look and compare the TV adverts shown during a televised speedway meeting and those for a rugby or cricket match. The difference is stark!!

 

In the 21st century, for a sport to be successful, it needs to attract sponsorship and advertising from major multi-nationals.....not just from the local kebab house and tattoo parlour round the corner!!!! In order to attract the better quality advertisers and sponsors, you need to improve the demographic of your spectator base.

 

I don't pretend this a cheap option, and whether speedway has the appetite for really radical (and expensive) change is questionable......but failure to do so will just mean a long and painful death.

 

As my old Latin master would say:

 

Extremis malis extrema remedia.

Edited April 8, 2017 by Mr Snackette

[Humphrey Appleby]

However, the task of the marketers is to make the sport more attractive to the ABC1s......making it at an event that people not only WANT TO GO TO, but equally who WANT TO BE SEEN AT. That's the secret of Rugby Union.

ABC1s would not be seen dead anywhere near a speedway stadium, even if it registered in their plane of existence in the first place. It's all very well saying the sport needs to be marketed, but there's so much that would need to be put right to attract a higher paying demographic, and where is the money coming from to pay for that? Speedway barely struggles along from year-to-year as is, and is unlikely to find any wealthy benefactor who'd be willing to invest in it for precisely the reason there's little chance of any return on investment.

[Nobblytriers]

ABC1s would not be seen dead anywhere near a speedway stadium, even if it registered in their plane of existence in the first place. It's all very well saying the sport needs to be marketed, but there's so much that would need to be put right to attract a higher paying demographic, and where is the money coming from to pay for that? Speedway barely struggles along from year-to-year as is, and is unlikely to find any wealthy benefactor who'd be willing to invest in it for precisely the reason there's little chance of any return on investment.

 

I don't know how much money from Sky went to the promoters or how much to the riders but I think there was a missed opportunity with the millions that came from Sky. Could Sky have been that wealthy benefactor but the view of the promoters was short term when the bigger picture should have been looked at? Invest in the stadia and smarten them up a bit, especially the W/C's, and make the refreshments appealing.

 

"But we don't own the stadium, we only rent it" . OK, so if you rent a house, do you live in a hovel? How many shops are rented? Do shop owners expect customers to come into dirty premises with grubby shelves and paint peeling from the wall? What about restaurants and pubs?

 

Most commercial buildings are rented and it's up to the occupiers to make them attractive to the people they want to come in.

[keef robin]

ABC1s would not be seen dead anywhere near a speedway stadium, even if it registered in their plane of existence in the first place. It's all very well saying the sport needs to be marketed, but there's so much that would need to be put right to attract a higher paying demographic, and where is the money coming from to pay for that? Speedway barely struggles along from year-to-year as is, and is unlikely to find any wealthy benefactor who'd be willing to invest in it for precisely the reason there's little chance of any return on investment.

Nonsense know a few teachers, accountants, scientists, managers, and business people, that attend Swindon matches, and some posh motors in the Blunsdon car park.

Edited April 8, 2017 by beefy keefy

[SCB]

Nonsense know a few teachers, accountants, scientists, managers, and business people, that attend Swindon matches, and some posh motors in the Blunsdon car park.

You've only got to look in this forum to see how tight fisted and happy to steal the average speedway fan really is. Just look at any thread about paying for sky.

 

Then look around you at a meeting, looks at the cheap as rubbish, utterly tacky speedway merchandise that people are wearing.

 

Speedway doesn't attract ABC1s, that doesn't mean there aren't any but in the main speedway is watched by the poor.

[martinmauger]

Nonsense know a few teachers, accountants, scientists, managers, and business people, that attend Swindon matches, and some posh motors in the Blunsdon car park.

Too right. Seen Range Rover Discos, a Maserati, Ferrari, a Morgan (twin JAP engine I believe !), Roller (yes Rolls Royce !), Lotus, a Porsche, Mk7 VW Golf GTi and a few others I've forgotten, in the Scunny car park. Now either Rob Godfrey is doing very well indeed, or at least one pretty well-off fan spectates at Scunny from time to time....

[ruffdiamond]

You've only got to look in this forum to see how tight fisted and happy to steal the average speedway fan really is. Just look at any thread about paying for sky.

Then look around you at a meeting, looks at the cheap as rubbish, utterly tacky speedway merchandise that people are wearing.

Speedway doesn't attract ABC1s, that doesn't mean there aren't any but in the main speedway is watched by the poor.

maybe they 'appear' to be poor, but really just a bit thrifty

 

Too right. Seen Range Rover Discos, a Maserati, Ferrari, a Morgan (twin JAP engine I believe !), Roller (yes Rolls Royce !), Lotus, a Porsche, Mk7 VW Golf GTi and a few others I've forgotten, in the Scunny car park. Now either Rob Godfrey is doing very well indeed, or at least one pretty well-off fan spectates at Scunny from time to time....

that could be 'Dave', if he's not swanning around in his yatch,,, he has a flash motor (TOP 634R)