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Sky To Pull Out.


mac101

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The Netball Coverage is part funded by the governing body and they have a very good sponsor in Vitality who all help to keep Netball on Sky Sports if not i suspect that they would have been in a similar position to Speedway.

That does beg the question - how can flaming Netball attract a very good Sponsor and Speedway can't?

 

Who is responsible for attracting Speedway Sponsors and, perhaps more importantly, are they for for purpose?

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That does beg the question - how can flaming Netball attract a very good Sponsor and Speedway can't?

 

Who is responsible for attracting Speedway Sponsors and, perhaps more importantly, are they for for purpose?

 

Yes, it did make me think about that issue.

 

At first glance, and wearing my sexist hat, I thought Vitality their main sponsor may be some sort of female hygiene product.

But it is actually health insurance.

 

In fact most of their sponsors of the last few years have been major players.

They do have their share of the 'female-only' product sector but where they have really scored is promoting the wider 'female heath' connection.

Showing sponsors just how they can put them in front of the high-spending 'women interested in their health' sector very cost effectively.

 

And there lies the Problem.

The Speedway demographic is fairly valueless to most big spending sectors of the market.

What can the Sport offer even for a niche company.

 

Worthers Original, Fisherman's friends, Tena Pads, Orthopedic chairs, Viagra.

I suppose there are possibilities ?

Edited by Grand Central
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Yes, it did make me think about that issue.

 

At first glance, and wearing my sexist hat, I thought Vitality their main sponsor may be some sort of female hygiene product.

But it is actauly health insurance.

 

In fact most of their sponsors of the last few years have been major players.

They do have their share of the 'female-only' product sector but where they have really scored is promoting the wider 'female heath' connection.

Showing sponsors just how they can put them in front of the high-spending 'women interested in their health' sector very cost effectively.

 

And there lies the Problem.

The Speedway demographic is fairly value less to most big spending sectors of the population.

What can the Sport offer even for a niche company.

 

Worthers Original, Fisherman's friends, Tena Pads, Orthopedic chairs, Viagra.

I suppose there are possibilities ?

What about Oil Firms - I remember in the good old days when it was the 'Gulf Oil British League'.

 

There must be Motor Oil or Supply Firms out there.

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Ought to be a petrol/diesel company, everyone spends tons of money on the stuff getting to meetings!

 

Really ?

 

That BP, Shell, Texaco or Esso would get a increase in 'public awareness' to be cost effective.

By sponsoring the piddling sport of Speedway.

 

As this thread shows Speedway Supporters will go and get the cheapest deal on anything.

I bet most buy their fuel at Tesco, Asda and Morrisons.

No amount of sponsorship would overide 1p a litre saved.

 

No one wants to advertise on Tv in a Speedway programme.

They have to give it away.

 

It is cloud cuckoo land to even think of major companies sponsoring our sport.

Regional Truck Hire that's about the pinnacle of what we can expect.

And then be damned grateful.

Edited by Grand Central
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Really ?

 

That BP, Shell, Texaco or Esso would get a increase in 'public awareness' to be cost effective.

By sponsoring the piddling sport of Speedway.

 

As this thread shows Speedway Supporters will go and get the cheapest deal on anything.

I bet most buy their fuel at Tesco, Asda and Morrisons.

No amount of sponsorship would overide 1p a litre saved.

 

No one wants to advertise on Tv in a Speedway programme.

They have to give it away.

 

It is cloud cuckoo land to even think of major companies sponsoring our sport.

Regional Truck Hire that's about the pinnacle of what we can expect.

And then be damned grateful.

Sadly - you are probably right.

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Really ?

 

That BP, Shell, Texaco or Esso would get a increase in 'public awareness' to be cost effective.

By sponsoring the piddling sport of Speedway.

 

As this thread shows Speedway Supporters will go and get the cheapest deal on anything.

I bet most buy their fuel at Tesco, Asda and Morrisons.

No amount of sponsorship would overide 1p a litre saved.

 

No one wants to advertise on Tv in a Speedway programme.

They have to give it away.

 

It is cloud cuckoo land to even think of major companies sponsoring our sport.

Regional Truck Hire that's about the pinnacle of what we can expect.

And then be damned grateful.

I must be in the minority then, I don't use supermarket diesel ....
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Really ?

 

That BP, Shell, Texaco or Esso would get a increase in 'public awareness' to be cost effective.

By sponsoring the piddling sport of Speedway.

if they sold methanol at the pump it might work,,,, and am sure some folk would try it in their car to see if it makes much difference, (a would for a laugh) ;)

I must be in the minority then, I don't use supermarket diesel ....

a don't think they do red ;)

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I must be in the minority then, I don't use supermarket diesel ....

 

Even if you were in the majority.

A Petrochemical giant would not make any net gain from the sponsorhip to make it worth while

 

? 25,000 regular attendees.

? maximum of 100,000 watching Sky; now much less on BT.

 

It's the equivalent of Apple launching their latest iphone at events in Church Halls and taking out half-page ads in a selection of Parish Magazines

Edited by Grand Central
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Stannah Stair Lifts

Bellstaff

Hunter Wellingtons

Over 50's Life Insurance

Over 50's Cruises

Van Hiring Company/ies

Racing Surface Supplier

JAWA

GM

Gerhard

Shoei Helmets

Bell Helmets

Other Helmet Mfrs...

Castrol

Putoline

Slick 50

STP

RIAS

Tractor Manufacturer

Terex

Tool Hire Company/ies

Mitas

 

 

Please feel free to add any...

 

Companies that may be worth contacting for League sponsorship.

 

Surely there must have been someone cold calling Companies like this??

 

 

Apparently, this seasons TV coverage has already been paid for by Sky, even though they aren't showing it, so BT not paying for it, and will only have to fund the broadcasting element of it.. British Speedway receiving "NO" monies from "BT" for this season's coverage..

 

What happens next season.....?

 

Somebody should be on this now..

Edited by Shale Searcher
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I must be in the minority then, I don't use supermarket diesel ....

 

Me neither - not since our nearly new car broke down and the first question the recovery man asked was have we been using supermarket fuel!!

 

Very lucky we didn't get a big repair bill apparently.

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Stannah Stair Lifts

Bellstaff

Hunter Wellingtons

Over 50's Life Insurance

Over 50's Cruises

Van Hiring Company/ies

Racing Surface Supplier

JAWA

GM

Gerhard

Shoei Helmets

Bell Helmets

Other Helmet Mfrs...

Castrol

Putoline

Slick 50

STP

RIAS

Tractor Manufacturer

Terex

Tool Hire Company/ies

Mitas

 

 

Please feel free to add any...

 

 

Hush Puppy

McCarthy & Stone

Werthers

Wulf Sport

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