British Speedway As A Brand....

[Trees]

I think they should make more of the team element, it's what makes league football successful. It's why we go to watch league racing, to support our team and when you lose your team you are invariably lost to the sport.

 

Everything about a club should be totally bias towards it, the music, the staff, everything

 

Buster says he can get a title sponsor for 2017, hope he can and I look forward to seeing what other changes he has in mind. Hope we hear sooner rather than later too ....

[CookieIpswich]

As long as its not his mate for £50,000

[The White Knight]

As long as its not his mate for £50,000

??????? :unsure:

[Deano]

Speedway as a brand in the UK, to me, sits in the same league as:

 

A night at the local social club.

Stamp collecting.

Model train collecting.

Tea and biscuits after church.

 

It'll take a lot to get it out of where it is.

[CookieIpswich]

It is doable tho with the right people taking it forward unfortunately tho most are too set in their ways needs younger blood pushing it forward

[Trees]

It is doable tho with the right people taking it forward unfortunately tho most are too set in their ways needs younger blood pushing it forward

But there is no "younger blood" in the sport, riders apart so we can't rely on that. Let's hear the plans for next year, it seems change is in the pipeline ...

[moxey63]

The brand speedway needs keeping silent until the time when rules etc are seriously looked at. Perhaps leave ideas of making it appeal to a wider audience on the back burner, and let's try to make rules and reg, race formats and riders' whereabouts the main priority to solve. Speedway as a racing spectacle is fine, much of the time, but you always feels the rules, regs and much of the sport's make-up are still flaky after all these years of trying. When,as a fan for what was then 30 plus years couldn't answer a question about a specific rules at one match,I knew it was either me being lazy or that the sport was making rules to sell rulebooks.

[Hawk127]

Standardise the bikes so that you need skill rather than being a throttle merchant who gates and goes and hangs on for dear life because the current bikes are by and large uncontrollable and only suited for racing in certain conditions (albeit only the riders seem to know what those are as they seem to change frequently) and make it more affordable for new riders to get a start in the sport and hopefully this will generate some locally grown talent. Get back to the point where you could name your 1 to 7 that will be riding each week for your local team and create characters who can stir it up with a few more bad guys who have the skill to make it look dangerous but in reality are generally controlling the bike and not the other way round. Get back to having proper international team meetings (How many would go to watch the current Russian contingent of riders take on your local team or even England not team GB). In simple terms, generate interest with a few tweaks and get promoters to contribute to a central fund to advertise the sport more widely. With so many options to advertise on line, radio, local cinema, shopping malls etc. it would not be too difficult to get the sport noticed and once that happens then it might just start to attract the right type of sponsors/underwriters. As an example of where it is poor the sponsorship trailer for the GP is dire and makes it look about as interesting as watching paint dry. Time perhaps to get younger people on board to help with promoting the sport, after all they can do no worse than the current crop of old timers.

[moxey63]

The perfect plan will never come off.Imagine if we took a poll of what everybody wants from speedway, there'd be things included that a lot of others dislike. I don't like double points, but other do, and they are still attending. Getting rid of double points may stop them attending and probably won't get me returning.

[The White Knight]

The perfect plan will never come off.Imagine if we took a poll of what everybody wants from speedway, there'd be things included that a lot of others dislike. I don't like double points, but other do, and they are still attending. Getting rid of double points may stop them attending and probably won't get me returning.

Well it definitely would me.

[New Science]

Well it definitely would me.

Don't worry White Knight dust off your programme board ,tactical subs to return next year, ( current proposal to be used when any team is in any deficit )

Ah, fairness will return at long last along with your good self

[CookieIpswich]

Wish I could get my hands on british speedway

[The White Knight]

Don't worry White Knight dust off your programme board ,tactical subs to return next year, ( current proposal to be used when any team is in any deficit )

Ah, fairness will return at long last along with your good self

I sincerely hope you are right my friend.... :approve:

 

I hate Tac Subs too - but I will have to live with them I suppose.

 

It would be great to get back again.

[robert72]

Take away the product of League, Heat format and tactical substitution rules etc.

 

How can British Speedway sell itself as a brand and bring the ££££ in for the Sport as a whole?

 

Any suggestions

I think league speedway in old stadiums is all but finished, speedway GP is the only thing that interests me.

[uk_martin]

...They have the SKY Sports deal for X amount of meetings per season...

 

...Alongside this they should have a title sponsor for the league...You could probably get a good six-figure sum from those sponsors....In addition to this - they should have exclusive supplier partnerships with a race fuel, lubricant and tyre manufacturer as the ONLY supplier to British Speedway...Have a league Cup..... get that sponsored maybe by a Tool company like King Dick Tools - "The King Dick League Cup" ...Would be worth at least a 5 figure sum per season...Have a British CUP competition that see's all teams enter the draw - again get that sponsored maybe by a company like BET365 - "The BET365 British Speedway Association Cup"...That could be worth an additional 6 figure sum per season as the pinnacle cup competition in UK Speedway and as its BET365 give them exclusive rights to stream X amount of cup matches on their web-site!...Get Monster Engergy/Adrian Flux plus maybe 3 associate sponsors to expand the British Final into a mini GP series covering 3 rounds - again worth a 6 figure sum which can go into a fairly decent prize fund for those riders competing....why not offer TV rights to the League Cup to BT Sports?...

 

I suggest you contact Terry Russell at Slow Speed International Ltd - All collective sponsorship and TV / Media / Multimedia matters are his responsibility. He has a monopoly on all these things and has been promising all these things for years. In case he's not answering his e-mails, you can collar him at Swindon Speedway most race nights.

 

One would assume one of two possibilities:

1) All the above things are possible, and Terry Russell has been simply sitting with this thumb up his bum doing nothing about it.

2) Terry Russell has been busting a gut to achieve all these things but keeps running into brick walls, rejections, declinatures and other negative outcomes.

 

You decide.

Edited September 18, 2016 by uk martin

[pawel115]

I compare it to British Superbikes....

 

BSB has title sponsors, national companies, associate sponsors, media partners plus product suppliers to the championship....

 

 

British Speedway has just the sky money..... its because nobody is taking responsibility for the sport, just their own club. Its such a mess

British Superbikes have big sponsors because the equipment they use are big well knows moto companies ( Suzuki,Yamaha,Honda,Kawasaki,Aprilia etc) and in speedway you have virtually unkown GM or Jawa(Jawa at least is well known in places like Poland and former eastern bloc counties as they make street legal motorcycles).

[moxey63]

I used to believe that speedway deserved wider coverage and deeper acclaim. But was that because i was already a fan of the sport?

 

For those of us who are already followers, isn't it easy to expect everyone else to like it? I like it, why don't they?

 

I believe speedway is best served getting its house in some sort of order before fans start getting all chatty about offering this or that competition to different TV networks. The sport is all over the show at present, and I don't mean on TV and the internet. Long established fans aren't always clear on what, even to their vast experience of watching, what should be the simplest of rules are mysteries to even them.

 

The last 15 years, speedway has never had as much push by various TV networks. I think anyone that it could persuade to become a fan probably already had that chance.

 

I find it annoying, speedway fans practically demanding the sport be shown on telly or the next person they meet should like it. It is a blinkered view - "I like it, so everyone else must as well."

 

Me, personally, I like to discover things on my own, from music, films etc. Find it off-putting when someone says: "You should hear this song.. or watch this film."

 

I mean, imagine it if a football fan told speedway followers that they are watching the wrong sport, why not try football. It's much better... or, say, questioning why you married your wife and not her prettier sister?

 

Speedway isn't to everyone's taste, so stop thinking it is a hidden gem. It is a good sport, but it has had its chance to shine. Let's just consider it a cult sport, try and keep it going and rebuild a rule book etc so that the loyal fans don't continue getting frustrated by it.

Edited September 18, 2016 by moxey63

[robert72]

Speedway is too much a risk and I am surprised sky have stuck with them this long even though they don't show as many meetings now.

 

I cannot see a way back for the sport

[Mike.Butler]

speedway doesn't deserve the fans it's got...promoters, riders, tv and even refs sometimes often have paying spectators at the bottom of their list of priorities...quite how it attracts any new fans at all surprises me

[moxey63]

Come on... be honest... speedway is a quirky sport, it's like stamp collecting, looking for rare birds... it is looked on strangely by those who don't find attraction in it. It isn't helped by men in anoraks, looking studiously down at programmes after every heat as though keeping track of what's going on with your biro hand is more important than anything the previous four laps delivered. For many, perhaps, it is a conveyor belt mentality from March to October, go to track, stand in same place, watch every one else take up usual spots, give your head a four lap twirl watching the racing like a loop-de-loop motion, then it's home until the next time. Not only do we resist missing the next meeting, but how do we ever sleep if our programme is missing even one race time from that last match. We get set in our ways.