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Sgp Promotion


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How easy it is to run the gp series, just tell the converted and they come running. Cushy number!

 

 

You do seem to have all the intelligence of a slightly backward 10 year old.

 

Interestingly, to use your logic, league speedway once had upwards of 250,000 converted, thing is they went running the other way.

 

Reality is give your customers what they want at a value that is commensurate and they will, and as is shown by Cardiff, do come running

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The GPs that customers don't seem to want to attend in big enough numbers are quickly jettisoned but in the main the business model seems to work OK

And that why running the GPs is easier. If a GP failed, get rid, move on to the next way, make profit there. If a league track fails, turn up next week, pray and see it fail again, turn up next week, pray and see it fail again.

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And that why running the GPs is easier. If a GP failed, get rid, move on to the next way, make profit there. If a league track fails, turn up next week, pray and see it fail again, turn up next week, pray and see it fail again.

 

 

But I expect there is more to the promotion of a GP that opening the gates and praying but it does pretty much sum up Elite League speedway

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The GPs that customers don't seem to want to attend in big enough numbers are quickly jettisoned but in the main the business model seems to work OK

Well it seems to work okay for BSI, although it doesn't do much for the sport as a whole. Get someone else to not only take the risk of staging the event, but pay you for the privilege as well. Then when they've done their wedge, move onto the next venue.

 

Fortunately, some promoters are in it for the longer haul and despite the criticism, do manage to keep their tracks running year after year. Something that BSI singularly failed at when it actually tried.

But I expect there is more to the promotion of a GP that opening the gates and praying but it does pretty much sum up Elite League speedway

I don't actually think there is much more to promoting the GP than that, as the likes of Tampere and Riga demonstrated. The Cardiff GP is the exception although whether that was down to good luck or good judgement is debatable as Copenhagen and other prestige venues have had mixed success, and some such as Gelsenkirchen have been a disaster.

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Well it seems to work okay for BSI, although it doesn't do much for the sport as a whole. Get someone else to not only take the risk of staging the event, but pay you for the privilege as well. Then when they've done their wedge, move onto the next venue.

 

Fortunately, some promoters are in it for the longer haul and despite the criticism, do manage to keep their tracks running year after year. Something that BSI singularly failed at when it actually tried.

 

I don't actually think there is much more to promoting the GP than that, as the likes of Tampere and Riga demonstrated. The Cardiff GP is the exception although whether that was down to good luck or good judgement is debatable as Copenhagen and other prestige venues have had mixed success, and some such as Gelsenkirchen have been a disaster.

BUT, of course, BSI promoted neither Tampere or Riga.

 

For an obviously intelligent man Humphrey is very naive when it comes to running the SGP series as a whole. Or is he just blinded by his anti-BSI agenda?

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BUT, of course, BSI promoted neither Tampere or Riga.

I didn't mention BSI in the context of my remark. I just said I doubted there was much science behind the promotion of a GP, whoever is doing it.

 

However, we know local organisers promote the individual GPs, but BSI are responsible for promoting the series which includes selecting the venues, or are you going to claim the FIM does that?

 

I think the selection of Tampere (unsuitable track shape) and Riga (unfinished and untested stadium) demonstrates that it's merely about taking the money rather than assessing the suitability of venues for viability. And of course when they fail, they're unceremoniously dropped and publicly criticised.

 

Copenhagen, Stockholm and Gelsenkirchen have also demonstrated that Cardiff can't simply be replicated by going to an indoor stadium, and of course BSI did/do promote those. And then we have Warsaw which you'd undoubtedly have liked to claim as a BSI success despite being promoted by the PZM, but as that didn't go so well, let's blame the locals for that too...

 

Or is he just blinded by his anti-BSI agenda?

As opposed to the 'official media' that makes no investigation of the real issues, or indeed provides much of any substance to improve anyone's supposed lack of understanding at how things work.

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You do seem to have all the intelligence of a slightly backward 10 year old.

 

Interestingly, to use your logic, league speedway once had upwards of 250,000 converted, thing is they went running the other way.

 

Reality is give your customers what they want at a value that is commensurate and they will, and as is shown by Cardiff, do come running

 

I think you've over estimated her intelligence personally...

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I think you've over estimated her intelligence personally...

 

 

I know, I was trying to be nice to her.

 

Thing is I have had scores of complaints about that post from slightly backward 10 year olds who object to being put on a level with her

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What promotion? I live in S.A. and the gp is in Melbourne, Vic. 8 days out and we certainly haven't heard anything about it. I would have expected some form of national approach to the advertising, TV and newspaper at least.

The domestic speedway publications advertise it, as are the speedway track websites. However these only reach avid speedway fans. Doesn't seem to be much effort to attract the general public. It all seems very low key. I recall an appropriate quote "speedway is the best kept secret in motorsport".

 

By contrast, the Moto gp is on this weekend at Philip Island, also in Victoria, and that has been advertised nationally for the last week, (i know bigger budget, different profile) etc. but what about the speedway GP. Maybe they are concentrating on the home state, or perhaps they will ramp it up next week.

 

I try not to be negative as i believe its a great sport with a great future in the right hands, but no one seems prepared to back it financially at any level these days. Certainly seems to be the current thought on this forum, or is that just my perception.

 

How much advertising does Cardiff get?

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Like I mentioned on another thread,there doesn't seem to be much promotion of the GPs etc to the general public.It is more a "you scratch my back and i'll scratch yours" approach by putting ads in the speedway mag(s) preaching to the converted and the speedway journos don't write negative things about the guys at BSI/IMG.As I said this is probably their approach with the Rallycross world championship that they run as I have seen no publicity at all( a slight lie,as I did see a poster a couple of years back at a petrol station),so I assume they have just put out a few posters and an ad or two in the motorcar race mags

Edited by iris123
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Like I mentioned on another thread,there doesn't seem to be much promotion of the GPs etc to the general public.It is more a "you scratch my back and i'll scratch yours" approach by putting ads in the speedway mag(s) preaching to the converted and the speedway journos don't write negative things about the guys at BSI/IMG.As I said this is probably their approach with the Rallycross world championship that they run as I have seen no publicity at all( a slight lie,as I did see a poster a couple of years back at a petrol station),so I assume they have just put out a few posters and an ad or two in the motorcar race mags

That is what I am getting at, all they need to do (maybe) is preach to the converted.

The riders come running, most if them can't wait to race in every GP, they are blinded by their stage and give 100% without question (apart from Warsaw of course).

They manage to always run on the plum Saturday nights which suits most fans as far as travel is concerned too!

They have it made .....

And it goes without saying that Blazeaway and Oldace just love everything connected :-D

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In their defence,i must say that,at least in the modern stadia such as Parken and even the Veltins arena(I was lucky to go to the first one :party: )it is a great atmosphere and a very slick run show.Not quite the same in Vojens........

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What promotion? I live in S.A. and the gp is in Melbourne, Vic. 8 days out and we certainly haven't heard anything about it. I would have expected some form of national approach to the advertising, TV and newspaper at least.

I live in Australia and haven't heard a thing about the GP, but Phillippe will no doubt blame the Ethiad Stadium as the local promoters.

 

How much advertising does Cardiff get?

In fairness it's probably a reasonable amount - some more years than others.

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In their defence,i must say that,at least in the modern stadia such as Parken and even the Veltins arena(I was lucky to go to the first one :party: )it is a great atmosphere and a very slick run show.Not quite the same in Vojens........

There's nothing wrong with trying to take the GPs to decent stadia, but it's obviously not as straightforward as just holding them there and expecting people to come.

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