Trees Posted October 10, 2015 Report Share Posted October 10, 2015 Always amazes me that people turn out for stock car racing, does nothing for me!!!!! But yeah they ALWAYS have those posters everywhere!! Perhaps that is something the BSPA should look into, designing a brand poster and getting it up weekly .... Quote Link to comment Share on other sites More sharing options...
ColinMills Posted October 10, 2015 Report Share Posted October 10, 2015 agree with that trees,but also think "promoters" should be doing these obvious things already.. Quote Link to comment Share on other sites More sharing options...
MattK Posted October 10, 2015 Report Share Posted October 10, 2015 The main problem with most advertising is that it's very hard to accurately measure its effectiveness. However, there are more direct ways of promoting speedway, but in my experience promoters aren't interested. 1 Quote Link to comment Share on other sites More sharing options...
screm Posted October 10, 2015 Report Share Posted October 10, 2015 agree with that trees,but also think "promoters" should be doing these obvious things already.. Most promotions have become lazy and reliant on their hard core base to turn up week after week no matter what, now at some tracks that hard core is voting with their feet leaving some clubs on the edge. 2 Quote Link to comment Share on other sites More sharing options...
Blazeaway Posted October 10, 2015 Report Share Posted October 10, 2015 Always amazes me that people turn out for stock car racing, does nothing for me!!!!! But yeah they ALWAYS have those posters everywhere!! Perhaps that is something the BSPA should look into, designing a brand poster and getting it up weekly .... Why should it be up to the BSPA? Surely individual promoters should be getting off their arses and selling their product? 4 Quote Link to comment Share on other sites More sharing options...
Deano Posted October 10, 2015 Report Share Posted October 10, 2015 (edited) The Birmingham promotion around 2010 or 2011 did a promotional campaign around targeted local pubs in the North of Birmingham. Several people made a personal presence in each pub handing out discounted tickets and flyer. It did work for a short period, but they didn't keep the heat on, I guess it was very hard work and I suppose most helpers would have been volunteers. Speedway needs to think and decipher, why do we spend money on the things we do? I firmly believe it's because some form of medium has planted a seed, whether it be subconciously heard on the radio, television, newspaper, at the petrol station. Speedway has a terrible habit of relying on it's own fan base to do the leg work and rely heavily on returning custom. Then have a rant at the returning custom when crowds drop. Edited October 10, 2015 by Deano 1 Quote Link to comment Share on other sites More sharing options...
BuxtonTiger Posted October 10, 2015 Report Share Posted October 10, 2015 Attendances do seem in the main to be one step down from fifth tier league football which is frankly embarrassing considering the speedway team in the town or city has no sporting rival from the same sport to contend with and is usually the only speedway team within a 25 mile radius... In fact, as crowds are now so poor around many tracks I have wondered why clubs don't try and get marketing people in on a commission only basis to see if they could drum up bigger crowds.. Lets face it. At most tracks a (sadly) pitiful 300 - 400 extra would be a large double digit percentage increase, therefore surely offering someone say 50% commission on any increase of say £5k or over from an 'average turnover' would deliver some people with real promotional and marketing ideas?? So you talk sense, but this is Speedway. You seem to think that a "Promotor" should promote. Long live sense, but this is Speedway. Quote Link to comment Share on other sites More sharing options...
topsoil Posted October 10, 2015 Report Share Posted October 10, 2015 Darts can fill out arenas. Poker is on Sky TV. Speedway has noise, speed, danger, incredible bravery, no brakes. And yet the sport is heading south. Criminally under-promoted and the consequence of shooting itself in the foot too many times. Quote Link to comment Share on other sites More sharing options...
ColinMills Posted October 10, 2015 Report Share Posted October 10, 2015 I personally think the bspa need be radical,,tinkering round the edges will achieve nothing Quote Link to comment Share on other sites More sharing options...
Trees Posted October 11, 2015 Report Share Posted October 11, 2015 Why should it be up to the BSPA? Surely individual promoters should be getting off their arses and selling their product? LOL, the BSPA are the individual promoters!! But they could, as a body, decide upon a brand poster, that's what I am saying ...... 1 Quote Link to comment Share on other sites More sharing options...
Blazeaway Posted October 11, 2015 Report Share Posted October 11, 2015 LOL, the BSPA are the individual promoters!! But they could, as a body, decide upon a brand poster, that's what I am saying ...... All well and good but if the individual promotions can't be bothered to go out and put the posters up it's pretty pointless really. Quote Link to comment Share on other sites More sharing options...
Skid Sprocket Posted October 11, 2015 Report Share Posted October 11, 2015 LOL, the BSPA are the individual promoters!! But they could, as a body, decide upon a brand poster, that's what I am saying ...... I agree with the brand poster but the problem is in distributing them, there seems to be too much "why aren't so and so doing this or why aren't they doing that" to get most supporters into action is near impossible, it costs nothing to ask the local shop or pub to display a poster for example but it needs volunteers and they are few and far between. i have found it a very satisfying job handing out posters round shops and pubs with some very interesting conversations talking to people who have never heard of speedway. Quote Link to comment Share on other sites More sharing options...
screm Posted October 11, 2015 Report Share Posted October 11, 2015 All well and good but if the individual promotions can't be bothered to go out and put the posters up it's pretty pointless really. Not knocking the idea on posters, but surely there is more to speedway promotion than putting a few posters up. Speedway promoters need to reach out to their fans more now than ever before. Quote Link to comment Share on other sites More sharing options...
KIRKYLANE Posted October 11, 2015 Report Share Posted October 11, 2015 If you are comparing back 10 or more years then , crowds are definitely down..... but this is true in many sports other than top level sport.. Poland's crowds are nowhere near what they used to be.... but theyare stil considerably better than in Britain. What is important is how do we get the crowds back ? Quote Link to comment Share on other sites More sharing options...
Skid Sprocket Posted October 11, 2015 Report Share Posted October 11, 2015 Not knocking the idea on posters, but surely there is more to speedway promotion than putting a few posters up. Speedway promoters need to reach out to their fans more now than ever before. Very true but as supporters that is one (small) part we can play. Quote Link to comment Share on other sites More sharing options...
Skodaman Posted October 11, 2015 Report Share Posted October 11, 2015 The main problem with most advertising is that it's very hard to accurately measure its effectiveness. However, there are more direct ways of promoting speedway, but in my experience promoters aren't interested. Speedway is plastered over the sides of Arriva buses around Leicester, but the info has not been updated since they originally appeared on them. One thing that puts people off is the package on the night of a meeting. Another, which has been mentioned many times is the tinkering of the rules: the rule book wants tearing up and rewritten in a more simplistic fashion. Rewritten rules should be clear so that promoters cannot use loopholes when they feel like it. Quote Link to comment Share on other sites More sharing options...
Trees Posted October 11, 2015 Report Share Posted October 11, 2015 All well and good but if the individual promotions can't be bothered to go out and put the posters up it's pretty pointless really.Well that's just crazy innit, pretty sure every club could employ a "poster putuperer" :-) OF COURSE, there is more to Speedway promotion than putting bloody posters up! But it was mentioned on here that all stock car meetings are massively advertised with posters and so I suggested that the same could be done for Speedway ...... that's all :-) This MUST have been considered before by promotions, who knows ....... Speedway is plastered over the sides of Arriva buses around Leicester, but the info has not been updated since they originally appeared on them.One thing that puts people off is the package on the night of a meeting. Another, which has been mentioned many times is the tinkering of the rules: the rule book wants tearing up and rewritten in a more simplistic fashion. Rewritten rules should be clear so that promoters cannot use loopholes when they feel like it. Our rules have to be complicated because some of the promoters are so bloody crafty ...... Quote Link to comment Share on other sites More sharing options...
Blazeaway Posted October 11, 2015 Report Share Posted October 11, 2015 Speedway is plastered over the sides of Arriva buses around Leicester, but the info has not been updated since they originally appeared on them. One thing that puts people off is the package on the night of a meeting. Another, which has been mentioned many times is the tinkering of the rules: the rule book wants tearing up and rewritten in a more simplistic fashion. Rewritten rules should be clear so that promoters cannot use loopholes when they feel like it. I disagree that the rulebook would put off the average speedway fan. The main reasons people don't go to speedway are. 1. poor promotion 2. a percieved lack of value for money 3. long drawn out meetings, 15 heats should take no longer than 75-90 minutes. (injuries and rain delays permitting) 4. run down stadia and poor facilities 5. wulfsport jackets 6. poor promotion It's not the nit picking geeks that spunk their pants over every tiny rule break or bending (sorry SCB) that speedwaay promotions should be looking to attract anyway. The whole sport needs a massive rebranding as an adrenaline fuelled night out, let's do away with the image of weirdos in denim jackets covered in sew on badges ffs. Have a look at how the Americans promote Costa Mesa and you will see that the UK promoters are light years behind. Yes the racing may not be amazing but it's the whole package which people keep coming back for. The perception of value for money is the key. 9 Quote Link to comment Share on other sites More sharing options...
spin king Posted October 11, 2015 Report Share Posted October 11, 2015 Why not ask the Promotions where crowds levels have increased over the last couple of seasons on what they have done to gain the extra support and raise the crowd levels. Seems like a logical answer to me. 1 Quote Link to comment Share on other sites More sharing options...
New Science Posted October 11, 2015 Report Share Posted October 11, 2015 (edited) Speedway does nothing to attract new fans, so by definition is existing fans will age over time. Couple this to the fact that speedway is run by old men, the presentation, music etc. are straight out of the 70s, then you can see why youngsters are not attracted to the sport. Can only speak for myself,my parents took me to speedway as a child,I was hooked by the noise,the smell and the speed.Nowadays there is little noise,hardly any smell with only the speed remaining.The number of kids at speedway seems to have dramatically reduced and the ones that are there look bored,if we can't hook kids to be the long term fans of the future the sport will die in Britain. Edited October 12, 2015 by New Science 2 Quote Link to comment Share on other sites More sharing options...
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