allthegearbutnaeidea Posted October 2, 2015 Report Share Posted October 2, 2015 I summed up what he said, if he gave his opinion to the promotion and explained it (he may already have, I don't know) should it be ignored as he is just one person? No, you just wouldn't make any strategic decisions based on that. I should have said aging market, in reply to screm. Wrong word, my apologies. Fair enough, surely all the more reason to incentivise youngsters to come along? Not trying to be funny, but where do you get your statistics from? Industry statistics, DMA and several other sources. So we shouldn't bother improving social media channels at all, despite it being free? I don't expect miracles either, however that doesn't mean we shouldn't make the effort imo. I didn't say that. Businesses need to be careful with regard to the resources the put into this channel. As ROI is significantly lower than email marketing, a business with limited resources would clearly focus more on email than social media. What point am I wrong on? .. Not getting most out of social media, the news letters being boring or they should be used to sum up the news? .. Or all of those? I was referring to your assertion that we should focus more on social media than newsletters. surely though the emails only go out to fans who have signed up for the newsletter and most of them turn up on a Saturday night where as on social media you are reaching out to a much wider percentage of people and that is why the % of people who get the emails go to the speedway, because they have already bern going where as we're talking about enticing new fans Quote Link to comment Share on other sites More sharing options...
screm Posted October 2, 2015 Report Share Posted October 2, 2015 I don’t agree with that at all, I don’t think it is “dying” and I think the recent news from Newcastle and Redcar probably confirms that. It is a niche sport that isn’t going to attract attendances in the 4/5,000 mark unless it is a genuine occasion like a Play-Off Final etc. If sides like Edinburgh Rugby who play in a bespoke ground and a sport that is better marketed than most can only attract 4,000 average, then speedway, basically doesn’t stand any chance of doing anything even remotely comparable, times have changed people aren’t as interested as they were in turning out to see events at, what is basically grass root level, on a regular basis now, it is best to embrace that and accept it. I genuinely feel that rather than constantly referencing what Speedway should do, and should be it is probably best to look at the trend of what has now been 10 years give or take, it is a sport that typically tends to attract crowds in the 500/2,000 range (depending on location and surrounding area) that is the general attendance now…the good old days are gone. Fans who still want to attend would be best served to enjoy for it is rather than what it isn’t. Obviously this weeks news that Redcar & Newcastle have secure futures is good, but there is still concerns over Scunthorpe and of course Berwick, crowds are down virtually everywhere, clubs losing money. Quote Link to comment Share on other sites More sharing options...
Fromafar Posted October 2, 2015 Report Share Posted October 2, 2015 Obviously this weeks news that Redcar & Newcastle have secure futures is good, but there is still concerns over Scunthorpe and of course Berwick, crowds are down virtually everywhere, clubs losing money.The news only concerns the use of the stadium for the sport,it does not mean the Speedway is secure IMO. 1 Quote Link to comment Share on other sites More sharing options...
Robinh88 Posted October 2, 2015 Report Share Posted October 2, 2015 No point spending more money on advertising if you can't get the team or the track right consistently Get a good product get the feel good factor with the fans especially the supporters club and lets get some of Berwick's old identity back Should be an interesting next couple of weeks Quote Link to comment Share on other sites More sharing options...
Fromafar Posted October 2, 2015 Report Share Posted October 2, 2015 (edited) No point spending more money on advertising if you can't get the team or the track right consistently Get a good product get the feel good factor with the fans especially the supporters club and lets get some of Berwick's old identity back Should be an interesting next couple of weeks Tend to agree regarding Advertising,most people in the area that are interested know there is Speedway in Berwick it's been there since 1968!!. You have to get the product right to sell it too new fans and be able to hold on to them.Unfortunately this has not happened with the sport,and even a lot of regulars have drifted away.Fans are fed up with the way the sport is bring run and voting with their feet plain and simple.There are lots of discussions regarding change hope some good comes out of it .Moral among the fans in the season just past ,is the lowest I have seen it in the history of Berwick Speedway IMO. Edited October 2, 2015 by Fromafar 1 Quote Link to comment Share on other sites More sharing options...
Robinh88 Posted October 2, 2015 Report Share Posted October 2, 2015 spot on.... Quote Link to comment Share on other sites More sharing options...
bigeddiechek Posted October 2, 2015 Report Share Posted October 2, 2015 Tend to agree regarding Advertising,most people in the area that are interested know there is Speedway in Berwick it's been there since 1968!!. You have to get the product right to sell it too new fans and be able to hold on to them.Unfortunately this has not happened with the sport,and even a lot of regulars have drifted away.Fans are fed up with the way the sport is bring run and voting with their feet plain and simple.There are lots of discussions regarding change hope some good comes out of it .Moral among the fans in the season just past ,is the lowest I have seen it in the history of Berwick Speedway IMO. I agree, those in charge of British speedway really need to make some fundamental changes, advertising is not the answer. All the stuff we talked about at the last meeting, but how much of it will happen? We'll not be holding out breaths! Quote Link to comment Share on other sites More sharing options...
screm Posted October 3, 2015 Report Share Posted October 3, 2015 I agree, those in charge of British speedway really need to make some fundamental changes, advertising is not the answer. All the stuff we talked about at the last meeting, but how much of it will happen? We'll not be holding out breaths! Reading other threads it appears that changes to rules and make up of all three leagues are at least on the cards, how many actually happen remains to be seen but IMO there needs to be significant rule changes for the betterment of everyone, sadly I doubt see those kinds of changes happening. Agree about advertising, getting new fans along is great, obviously, but it seems Berwick`s problem, and other tracks is keeping their existing customers coming week in week out. 1 Quote Link to comment Share on other sites More sharing options...
topsoil Posted October 3, 2015 Report Share Posted October 3, 2015 Reading other threads it appears that changes to rules and make up of all three leagues are at least on the cards, how many actually happen remains to be seen but IMO there needs to be significant rule changes for the betterment of everyone, sadly I doubt see those kinds of changes happening. Agree about advertising, getting new fans along is great, obviously, but it seems Berwick`s problem, and other tracks is keeping their existing customers coming week in week out. Question is, how many promoters will see the bigger picture and how many will look after their own interests? I always get the impression that as long as their own track is doing okay promoters don't give a great deal about helping other tracks out. As regards advertising and promotion, the sport needs to win back the fans it has lost and I also think bring in new fans. Even with the fans it has lost, most clubs were losing money. New fans, new sponsors, more support wouldn't go amiss. Quote Link to comment Share on other sites More sharing options...
DSC67 Posted October 3, 2015 Report Share Posted October 3, 2015 Question is, how many promoters will see the bigger picture and how many will look after their own interests? I always get the impression that as long as their own track is doing okay promoters don't give a great deal about helping other tracks out. As regards advertising and promotion, the sport needs to win back the fans it has lost and I also think bring in new fans. Even with the fans it has lost, most clubs were losing money. New fans, new sponsors, more support wouldn't go amiss. Some promoters are far to busy trying to stab each other in the back too see the " big picture " Quote Link to comment Share on other sites More sharing options...
spittalbandit Posted October 3, 2015 Report Share Posted October 3, 2015 heres suggestion. all teams in league have their very first home meeting for free . invite all schoolkids youth groups etc. as a parent and grandparent i know from experience if the kids like it the parents will end up having to take them. so you get new generation of fans plus paying adults accompanying them. during breaks for injuries or just normal break at heat 10 put some entertainment on. even a local band say.put different one each week and have a vote for best in season. with some cash prize. its surprising the following some of local bands have plus they tend to have good social media following. 1 Quote Link to comment Share on other sites More sharing options...
screm Posted October 3, 2015 Report Share Posted October 3, 2015 heres suggestion. all teams in league have their very first home meeting for free . invite all schoolkids youth groups etc. as a parent and grandparent i know from experience if the kids like it the parents will end up having to take them. so you get new generation of fans plus paying adults accompanying them. during breaks for injuries or just normal break at heat 10 put some entertainment on. even a local band say.put different one each week and have a vote for best in season. with some cash prize. its surprising the following some of local bands have plus they tend to have good social media following. Fair enough suggestion, though when this has been tried at Berwick before, Shielfield has been busting at the seems, then the following week we get back to the normal crowd. Look what happened when the club reduced admission, and introduced kids go free, lots of free kids but no noticeable increase in paying adults. Quote Link to comment Share on other sites More sharing options...
topsoil Posted October 4, 2015 Report Share Posted October 4, 2015 heres suggestion. all teams in league have their very first home meeting for free . invite all schoolkids youth groups etc. as a parent and grandparent i know from experience if the kids like it the parents will end up having to take them. so you get new generation of fans plus paying adults accompanying them. during breaks for injuries or just normal break at heat 10 put some entertainment on. even a local band say.put different one each week and have a vote for best in season. with some cash prize. its surprising the following some of local bands have plus they tend to have good social media following. I sent a few e-mails with suggestions to the club last season on entertainment during races. In this day and age it's vital to keep the crowd entertained as attention spans have shortened and fans get bored far easier. It doesn't have to cost much either, Glasgow have kids chasing the mascot in running races. Berwick Rangers do a scheme where every week they get a different school to "sponsor" a match, the kids from that school get free admission. I would like to see the speedway adopt that idea. Swells crowd numbers and you still get 20-30 kids needing fed and watered so still make money that way. Quote Link to comment Share on other sites More sharing options...
screm Posted October 4, 2015 Report Share Posted October 4, 2015 I think pushing a meeting through quicker, when possible, keeps the interest and attention, obviously that`s down to the on night referee but there`s to many times we are sat on a Saturday night with an empty track for no apparent reason. Also it would give the club to have a proper second half for younger riders. 3 Quote Link to comment Share on other sites More sharing options...
screm Posted October 4, 2015 Report Share Posted October 4, 2015 Looks like that Berwick, along with one or two other clubs, will need to declare their intention ahead of the AGM deadline of October 17th. Quote Link to comment Share on other sites More sharing options...
fairplay1 Posted October 4, 2015 Report Share Posted October 4, 2015 I think pushing a meeting through quicker, when possible, keeps the interest and attention, obviously that`s down to the on night referee but there`s to many times we are sat on a Saturday night with an empty track for no apparent reason. Also it would give the club to have a proper second half for younger riders. Got to admit you are spot on there that is the main reason my Wife stopped going getting bored between Races and Dick Barrie prattling on before the meeting when it is supposed to be tapes up at 7 pm. Quote Link to comment Share on other sites More sharing options...
screm Posted October 4, 2015 Report Share Posted October 4, 2015 Got to admit you are spot on there that is the main reason my Wife stopped going getting bored between Races and Dick Barrie prattling on before the meeting when it is supposed to be tapes up at 7 pm. Obviously there are natural breaks, track grading, extra time when a rider has two rides in a spin etc, but even these could and should be kept to a minimum. 2 Quote Link to comment Share on other sites More sharing options...
Bandit59 Posted October 4, 2015 Report Share Posted October 4, 2015 Got to admit you are spot on there that is the main reason my Wife stopped going getting bored between Races and Dick Barrie prattling on before the meeting when it is supposed to be tapes up at 7 pm. Ditto thats why i go on my own now then have the 50 odd miles home to go out for drinks they could take a leaf out of Edinburghs book by just having the interval and draw before heat 15 as we seem to wait ages on the riders being announced,even if half the supporters know who it will be. 2 Quote Link to comment Share on other sites More sharing options...
screm Posted October 4, 2015 Report Share Posted October 4, 2015 Got to admit you are spot on there that is the main reason my Wife stopped going getting bored between Races and Dick Barrie prattling on before the meeting when it is supposed to be tapes up at 7 pm. To be fair to Mr Barrie, when there`s nothing happening, his job is to fill the gaps, and lets face it nobody fills dead air better than Mt Barrie. 1 Quote Link to comment Share on other sites More sharing options...
Robinh88 Posted October 4, 2015 Report Share Posted October 4, 2015 and what are the club going to do? more great ideas like the vip club? 1 Quote Link to comment Share on other sites More sharing options...
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