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Possible Way To Make Elite Stronger?


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I can't see why Sky would pay for the Elite League coverage and not pay for the BSB coverage (obviously Eurosport now has the BSB coverage but when Sky had it, it was free of charge and Eurosport don't pay for it either).... just doesn't make sense why anyone would pay for the rights under the current product offering.

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I can't see why Sky would pay for the Elite League coverage and not pay for the BSB coverage (obviously Eurosport now has the BSB coverage but when Sky had it, it was free of charge and Eurosport don't pay for it either).... just doesn't make sense why anyone would pay for the rights under the current product offering.

 

 

One Sells the sport

 

One Promotes the sport

 

 

SIMPLES

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If only the BSPA would "promote" the sport instead of just selling it (if they are actually selling it) to Sky to promote it....

 

Why can't they deal "Outside of the Box" maybe try getting on ITV4 (availale on all digi boxes) and getting the odd one on ITV (on a Saturday) and in return exchange the rights for regional advertising space to promote the elite league clubs!

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  • 4 weeks later...

If only the BSPA would "promote" the sport instead of just selling it (if they are actually selling it) to Sky to promote it....

 

Why can't they deal "Outside of the Box" maybe try getting on ITV4 (availale on all digi boxes) and getting the odd one on ITV (on a Saturday) and in return exchange the rights for regional advertising space to promote the elite league clubs!

............... or to Promote SPEEDWAY!!!

 

Your idea has some merit.

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To the best of my knowledge (which I wasn't simply told by a bloke in the pub, but someone closely associated with Lakeside's Promotion) the 'old deal' only paid an EL Club the amount of money lost on the gate through a decreased attendance when SKY were in town.

 

Heaven above knows what the 'new deal' provides!

 

Suffice to say it's a good marketing USP for teams when they are attracting sponsorship but to my mind, it's a waste of time in actually promoting this sport to potential new fans. Attendances at the majority of clubs has probably decreased since SKY got involved; albeit admission prices, coupled with a watered-down product (i.e. just 15 heats of racing) surely hasn't helped.

 

I truly don't believe that SKY attracts many new people to Speedway. However, if it was on BBC/ITV (as in the 70's/early 80's) it would undoubtedly reach a much wider audience; and this could be much more beneficial raising the profile of the sport in the long run. But no - it's on SKY. And generally on a Monday night when there's also usually a Premier League Football match on. Guess what most people choose to watch on SKY Sports; either at home or at the pub?

 

Still, I can think of two people that must be laughing all the way to the bank with their 'nice little earners' - in particular, one clueless numb nut who plods around in the pits all night as if he truly knows what he's doing. The term 'Chuckle Brothers' could possibly never have been more apt.

Edited by The Voice Of Reason
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