skthecat Posted November 30, 2013 Report Share Posted November 30, 2013 so much of the modern age 'success' is simply 'style over substance'.... look at the talentless tossers who become 'celebrities'? it is hype, hype and more hype... it doesnt needs thousands to get your message across (especially at a local level), I find it amazing that I (and 1000's of others in my immediate locale) will know where and when a local 'harvest festival' will take place yet when the 'greatest speedway rider on the planet' arrives next year with wolves not one iota of hype/interest will try to be generated... the week leading up to Tai's appearance should see 'teasing' daily quotes/stories in the local press as a minimum, there should be stories about cookie and worrall wanting to take his scalp and gp crown and having no time for him, not liking his 'tats'/earings etc. etc etc... it is total bollox, but it doesnt need to be true it is just creating interest!! it might a 'bit wwe' but who cares, it will put 'bums on seats' and at the end of the day speedway IS gladiatorial and should be sold as such.. (as a family sport though obviously, that goes without saying..) as for bradford, for me sadly the racing wasnt ever much cop with home riders often sodding off into the distance each race, which I am sure eventually even the home fans got bored of.. city demographics too must have played a part as ever more of the indigenous population became the minority and finally the 'bulls' at that time attracted big numbers (ironically through a massively effective marketing campaign)!!!... all would I have thought had an effect... Just a thought, I wonder what would have happened if a programme such as "TOWIE" that seems ever so popular with the masses had been slightly different? As in say alot of the lads and lasses had been avid speedway supporters? Wonder if speedway would have figured in the programme as much as say night clubbing/getting pi##ed and fake tanned, or would the producers have just asked the partakers of the programme not to involve speedway in any of there day to day activities whilst filming. ......... What do you reckon? Are we/speedway so unfashionable....? Quote Link to comment Share on other sites More sharing options...
Tom Turner Posted November 30, 2013 Report Share Posted November 30, 2013 The best way would be to have all the clubs sites under a single portal. That way, all the sites would have a consistent look and feel (unlike the sites now), but with each branded for the individual clubs. Administering them centrally would reduce costs and allow all clubs to have features such as email newsletters and e-commerce. There is massive potential if you integrate this with Facebook, Twitter, Instagram and YouTube, but it takes ambition on behalf of the promoters and obviously an initial outlay of money. The sites are definitely a mess at the moment, but a little from each club would easily cover the initial costs. It's the perfect time of year to be selling merchandise online, a great christmas present for any speedway fan. Each club could have the same computer, tablet and phone website but with a theme unique to their club. Facebook, Twitter, Instagram and Youtube could be integrated easily enough and after the sites are created and in place you would only need to update them a couple of times a day. You could probably pay just 1 or 2 people to take care of every club. I think it's a brilliant idea. 1 Quote Link to comment Share on other sites More sharing options...
skthecat Posted November 30, 2013 Report Share Posted November 30, 2013 The best way would be to have all the clubs sites under a single portal. That way, all the sites would have a consistent look and feel (unlike the sites now), but with each branded for the individual clubs. Administering them centrally would reduce costs and allow all clubs to have features such as email newsletters and e-commerce. There is massive potential if you integrate this with Facebook, Twitter, Instagram and YouTube, but it takes ambition on behalf of the promoters and obviously an initial outlay of money. Isn't that the case now? (All websites on same servers and ran by one company) The best way would be to have all the clubs sites under a single portal. That way, all the sites would have a consistent look and feel (unlike the sites now), but with each branded for the individual clubs. Administering them centrally would reduce costs and allow all clubs to have features such as email newsletters and e-commerce. There is massive potential if you integrate this with Facebook, Twitter, Instagram and YouTube, but it takes ambition on behalf of the promoters and obviously an initial outlay of money. Isn't that the case now? (All websites on same servers and ran by one company) Quote Link to comment Share on other sites More sharing options...
Tom Turner Posted November 30, 2013 Report Share Posted November 30, 2013 Isn't that the case now? (All websites on same servers and ran by one company) The sites are hosted on the same server but the designing is done by a handful of different people. Even the sites that are done by the same people vary in design. It would make more sense to have one layout and content management system with a different theme for each club. Quote Link to comment Share on other sites More sharing options...
skthecat Posted November 30, 2013 Report Share Posted November 30, 2013 The sites are hosted on the same server but the designing is done by a handful of different people. Even the sites that are done by the same people vary in design. It would make more sense to have one layout and content management system with a different theme for each club. Ok, and aren't the clubs forced to use this operator/provider? And if they tried to do something elsewhere it could only be a 100% unofficial site? Quote Link to comment Share on other sites More sharing options...
Tom Turner Posted November 30, 2013 Report Share Posted November 30, 2013 Ok, and aren't the clubs forced to use this operator/provider? And if they tried to do something elsewhere it could only be a 100% unofficial site? Yes the clubs are forced to use APMedia for their web hosting but they are free to design it however they like, so they could implement all these ideas without needing to have an unofficial site. Quote Link to comment Share on other sites More sharing options...
John Leslie Posted November 30, 2013 Report Share Posted November 30, 2013 you could find somebody who would simply update the website, facebook and twitter for just a couple of free speedway tickets a week. And that's what currently happens....glad you've realised your suggestion of paying someone a salary that the sport can't afford was a bit daft Quote Link to comment Share on other sites More sharing options...
Tom Turner Posted November 30, 2013 Report Share Posted November 30, 2013 (edited) And that's what currently happens....glad you've realised your suggestion of paying someone a salary that the sport can't afford was a bit daft It would pay for itself. You're a bit daft to think it can survive without it. The proof is in the pudding. I hope you enjoy the pudding they are serving up next season. Edited November 30, 2013 by Synikalle Quote Link to comment Share on other sites More sharing options...
mikebv Posted November 30, 2013 Report Share Posted November 30, 2013 said before, speedway needs a 'collective' approach on all marketing, websites, merchandise sales, pricing(?) etc etc... speedway should be 'the brand', gladiatorial, extreme, death defying, edge of the seat stuff, blah blah blah,.. the teams then have an 'identity' which the locale can identify with... riders should be 'personalities' with stories that reflect their 'reputation'.... won't cost a lot to do this, you just need the right people and a true visionary who can see how the sport can move forwards.. 1 Quote Link to comment Share on other sites More sharing options...
Humphrey Appleby Posted December 1, 2013 Report Share Posted December 1, 2013 I am paid £25k a year as a full time webmaster, albeit in a non-comparable industry, but it didn't start that way! I started on £15k and earnt a higher salary through the results I have been delivering ever since. I hope that's not your only job because otherwise it's a poor salary for a webmaster, especially in a commercial marketing environment. Quote Link to comment Share on other sites More sharing options...
BWitcher Posted December 1, 2013 Report Share Posted December 1, 2013 said before, speedway needs a 'collective' approach on all marketing, websites, merchandise sales, pricing(?) etc etc... speedway should be 'the brand', gladiatorial, extreme, death defying, edge of the seat stuff, blah blah blah,.. the teams then have an 'identity' which the locale can identify with... riders should be 'personalities' with stories that reflect their 'reputation'.... won't cost a lot to do this, you just need the right people and a true visionary who can see how the sport can move forwards.. It's not going to happen though, as you can see from this thread, some folk think its 'daft'. Seems the 'daft' businesses are the ones getting ahead, while the ones who aren't 'daft' refuse to change, get stuck in the past and wither away and die. 1 Quote Link to comment Share on other sites More sharing options...
The Doctor... Posted December 1, 2013 Report Share Posted December 1, 2013 I hope that's not your only job because otherwise it's a poor salary for a webmaster, especially in a commercial marketing environment. I did think the same thing, but he or she seems very passionate about their success in their field, so thought i best not bring it up a the risk of bursting their balloon. Quote Link to comment Share on other sites More sharing options...
skthecat Posted December 1, 2013 Report Share Posted December 1, 2013 (edited) I did think the same thing, but he or she seems very passionate about their successfully in their field, so thought i best not bring it up a the risk of bursting their balloon. Alternatively, he could be very young..... say 19 or 20, then the salary would be ok'ish wouldn't it...? Edited December 1, 2013 by Never to old 1 Quote Link to comment Share on other sites More sharing options...
Parsloes 1928 nearly Posted December 1, 2013 Report Share Posted December 1, 2013 (edited) The reason the notion of paying a Webmaster (sic) £300 a week is daft in the context of a Speedway club is because in the huge majority of cases, Club Press Officers & Programme Editors who put in hours of work each week are not paid (I should know, have done both roles in one way or another for many of the past 12 years and got been paid a bean..); not to mention people like announcers and all track & pits staff - all do it voluntarily. Pay someone £15k a year to, er, update feeds and in many cases simply populate a website with articles supplied by the PRO and I think then you'd have a lot of disgruntled folk who'd also want paying! Track Photographers are also not paid but, of course, get a goodly income often by being given exclusive rights to sell their photos at the track which 'employs' them... Edited December 1, 2013 by Parsloes 1928 nearly Quote Link to comment Share on other sites More sharing options...
The Doctor... Posted December 1, 2013 Report Share Posted December 1, 2013 Alternatively, he could be very young..... say 19 or 20, then the salary would be ok'ish wouldn't it...? Hmm maybe...but the job itself is worth more. To be honest, if they're that young with potentially only a few years in that industry, then their arguments on here come across as even more arrogant than they already do. My first job as a 16 year old brought home a tasty £40 a week...now i'm the best at what i do in what is effectively the same job, but am on a tad more than that. Quote Link to comment Share on other sites More sharing options...
SCB Posted December 1, 2013 Report Share Posted December 1, 2013 The reason the notion of paying a Webmaster (sic) £300 a week is daft in the context of a Speedway club is because in the huge majority of cases, Club Press Officers & Programme Editors who put in hours of work each week are not paid (I should know, have done both roles in one way or another for many of the past 12 years and got been paid a bean..); not to mention people like announcers and all track & pits staff - all do it voluntarily. Pay someone £15k a year to, er, update feeds and in many cases simply populate a website with articles supplied by the PRO and I think then you'd have a lot of disgruntled folk who'd also want paying! Track Photographers are also not paid but, of course, get a goodly income often by being given exclusive rights to sell their photos at the track which 'employs' them... And look at the rubbishe most track produce as a programme and listen to what most give as "presentation" and you realise that if you pay peanuts you get monkeys. Do all them people have an issue with the riders getting a wage too? TBH, this is the problem with speedway, rather than paying professional they get fans to give it a go, which make it amateur they then charge the fans top whack for a load of amateur productions. Quote Link to comment Share on other sites More sharing options...
Parsloes 1928 nearly Posted December 1, 2013 Report Share Posted December 1, 2013 And look at the rubbishe most track produce as a programme and listen to what most give as "presentation" and you realise that if you pay peanuts you get monkeys. Do all them people have an issue with the riders getting a wage too? TBH, this is the problem with speedway, rather than paying professional they get fans to give it a go, which make it amateur they then charge the fans top whack for a load of amateur productions. Last I heard you told us you NEVER buy a programme so frankly I can't think you'd have a tremendously informed opinion on the matter!! 4 Quote Link to comment Share on other sites More sharing options...
BWitcher Posted December 1, 2013 Report Share Posted December 1, 2013 Last I heard you told us you NEVER buy a programme so frankly I can't think you'd have a tremendously informed opinion on the matter!! Does that not tell you something? And look at the rubbishe most track produce as a programme and listen to what most give as "presentation" and you realise that if you pay peanuts you get monkeys. Do all them people have an issue with the riders getting a wage too? TBH, this is the problem with speedway, rather than paying professional they get fans to give it a go, which make it amateur they then charge the fans top whack for a load of amateur productions. Absolutely spot on. It all comes back to the old problem.. the same problem that sees owners like Sandhu driven out of the sport. It's a mates club.. and it is never going to grow and progress while it is that way. 3 Quote Link to comment Share on other sites More sharing options...
John Leslie Posted December 1, 2013 Report Share Posted December 1, 2013 I did think the same thing, but he or she seems very passionate about their success in their field, so thought i best not bring it up a the risk of bursting their balloon. I think the bubble has already burst. They've already gone (in a kind of KKS way) from being a successful businessman with their own highly successful (yet amazingly invisible) P.R. and marketing company, to a teenager working as a webmaster in some non-sports related business. Maybe we were all once young and arrogant and thought we knew it all. One day he/she will grow up and realise that despite his/her love of webmastery, the answer to speedway's problems isn't every club spending a fortune on websites and tweeting. Living within our means, cutting back on the fortunes wasted on airfares and training up sub-standard foreigners, investing in British youngsters, and building a better product, is a start on what will be a long ongoing task. 2 Quote Link to comment Share on other sites More sharing options...
BWitcher Posted December 1, 2013 Report Share Posted December 1, 2013 I think the bubble has already burst. They've already gone (in a kind of KKS way) from being a successful businessman with their own highly successful (yet amazingly invisible) P.R. and marketing company, to a teenager working as a webmaster in some non-sports related business. Maybe we were all once young and arrogant and thought we knew it all. One day he/she will grow up and realise that despite his/her love of webmastery, the answer to speedway's problems isn't every club spending a fortune on websites and tweeting. Living within our means, cutting back on the fortunes wasted on airfares and training up sub-standard foreigners, investing in British youngsters, and building a better product, is a start on what will be a long ongoing task. He hasn't made claims of the sort at all. He has spoken sense throughout this thread, whereas you have shown yourself to be completely naive and way out of touch with modern life and how to get something noticed. You've shown that again here in this post. You have the same sort of attitude that business such as Blockbuster, HMV etc had.. ignoring the online world until it was too late and other businesses passed you by. 1 Quote Link to comment Share on other sites More sharing options...
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