Humphrey Appleby Posted June 12, 2013 Report Share Posted June 12, 2013 Does Ole or a member of his family own a printing business??? My thoughts exactly.. Bottom line though, is that printing is a fairly automated process these days, so labour costs are probably relatively negligible from country-to-country. I also know that Denmark used to have some of the cheapest courier prices in Europe for some reason... Quote Link to comment Share on other sites More sharing options...
PHILIPRISING Posted June 12, 2013 Author Report Share Posted June 12, 2013 NO, Ole has nothing to do with printers. Humphrey is right about automated process but not every printer can turn round the required product, perfect bound, as rapidly as those currently doing the job. And he is also right about courier services from Denmark. Quote Link to comment Share on other sites More sharing options...
New Science Posted June 12, 2013 Report Share Posted June 12, 2013 Ther certainly would`t have sold double the number at £5 so i would think they are not too unhappy-same equivalent price in Denmark and Sweden GP`s. As long as you can retain your profit margin you don't need to sell double the amount of programs Quote Link to comment Share on other sites More sharing options...
Grand Central Posted June 12, 2013 Report Share Posted June 12, 2013 Ther certainly would`t have sold double the number at £5 so i would think they are not too unhappy-same equivalent price in Denmark and Sweden GP`s. 'double the number at £5' ... where did that come from? I can see that you are not in business yourself! NO, Ole has nothing to do with printers. Humphrey is right about automated process but not every printer can turn round the required product, perfect bound, as rapidly as those currently doing the job. And he is also right about courier services from Denmark. Why the BSI obsession with top quality paper and perfect binding? The easiest way to keep costs down and the cover price down but increase sales and profit would be to forego this unnecessary luxury. You manage to get 128 pages held together by staples and still charge just £2.80, don't you? It would have the added advantage that you could open the damn thing properly as well! Quote Link to comment Share on other sites More sharing options...
racers and royals Posted June 12, 2013 Report Share Posted June 12, 2013 If they make £6 per programme at £10 then they would have to sell 6 times as many at £5-unless they got them printed cheaper for a larger print run. Quote Link to comment Share on other sites More sharing options...
Grand Central Posted June 12, 2013 Report Share Posted June 12, 2013 (edited) If they make £6 per programme at £10 then they would have to sell 6 times as many at £5-unless they got them printed cheaper for a larger print run. BBC1 9pm. Tonight. The Apprentice. You're Fired! Edited June 12, 2013 by Grand Central Quote Link to comment Share on other sites More sharing options...
PHILIPRISING Posted June 12, 2013 Author Report Share Posted June 12, 2013 'double the number at £5' ... where did that come from? I can see that you are not in business yourself! Why the BSI obsession with top quality paper and perfect binding? The easiest way to keep costs down and the cover price down but increase sales and profit would be to forego this unnecessary luxury. You manage to get 128 pages held together by staples and still charge just £2.80, don't you? It would have the added advantage that you could open the damn thing properly as well! AND that is exactly what is wrong with so much in speedway. Lower the quality, cheapen the product. Fortunately that isn't the way BSI operate, although as I have posted here previously I think £10 is too high. Quote Link to comment Share on other sites More sharing options...
racers and royals Posted June 12, 2013 Report Share Posted June 12, 2013 (edited) So BSI are not in the business of lowering the quality-tonight in Prague the Czechs are losing a test match to Poland 18-54 after 12 heats out of 15-and they are seeded to the SWC final !! Edited June 12, 2013 by racers and royals 2 Quote Link to comment Share on other sites More sharing options...
Grand Central Posted June 12, 2013 Report Share Posted June 12, 2013 (edited) AND that is exactly what is wrong with so much in speedway. Lower the quality, cheapen the product. Fortunately that isn't the way BSI operate, although as I have posted here previously I think £10 is too high. Goodness. I was using the universally acclaimed 128page annual issue of Speedway Star as an example of 'quality'. How unusual for the Managing Editor to characterise any similar publication in such excorating terms. . Edited June 12, 2013 by Grand Central Quote Link to comment Share on other sites More sharing options...
A ORLOV Posted June 12, 2013 Report Share Posted June 12, 2013 (edited) I needed some printing done and used a Company in the midlands as they had the quickest turn round and was only beaten on price by one other. I sent the computer file in the morning, and received a tracking number that afternoon. That afternoon they were printed in Germany, taken to the airport and flow to the uk and were delivered to me the next morning at about 10am. The delivery was quicker and price cheaper that a company in the town where I live. I rang the company to thank them and asked how they managed to deliver so fast, and what they do is have printing contacts all over Europe and send the order to whichever company is doing a print run of similar type documents. These days printing can be done anywhere. Edited June 12, 2013 by A ORLOV Quote Link to comment Share on other sites More sharing options...
Humphrey Appleby Posted June 13, 2013 Report Share Posted June 13, 2013 AND that is exactly what is wrong with so much in speedway. Lower the quality, cheapen the product. Fortunately that isn't the way BSI operate, although as I have posted here previously I think £10 is too high. In that case, charge a tenner for the Speedway Star and see how many you sell... It needs to be understood that speedway is not a premium product - never has been and never will be - so price points are very important. Ten quid for a programme is an outrageous price, and I simply would not pay it even though I could afford it. 5 Quote Link to comment Share on other sites More sharing options...
Grand Central Posted June 13, 2013 Report Share Posted June 13, 2013 (edited) I'm just surprised by some people's attitude to what does or doesn't constitute 'quality'. Raise production qualities high enough that you can self justify an extortionate cover price of £10. Even though this is thought too high, even by people who are in the publishing game themselves. And even though it just results in whole hosts of people not buying it. What is the point in producing a top quality product that is not bought and not seen? It must look terribly impressive as the remaindered stock is dropped into the pulping silo. Vanity, eh? Edited June 13, 2013 by Grand Central Quote Link to comment Share on other sites More sharing options...
PHILIPRISING Posted June 13, 2013 Author Report Share Posted June 13, 2013 BUT they still sell several thousand at events like Cardiff and Copenhagen... Quote Link to comment Share on other sites More sharing options...
Grand Central Posted June 13, 2013 Report Share Posted June 13, 2013 (edited) BUT they still sell several thousand at events like Cardiff and Copenhagen... I don't think anyone has said that they didn't. But hay-ho, I'll stop concerning myself with all those lost potential sales, too. I feel better already. . Edited June 13, 2013 by Grand Central Quote Link to comment Share on other sites More sharing options...
Humphrey Appleby Posted June 13, 2013 Report Share Posted June 13, 2013 BUT they still sell several thousand at events like Cardiff and Copenhagen... A few thousand isn't much in the context of 40,000 - assuming that is the actual attendance at Cardiff. I'd have thought speedway historically has a higher percentage of programme sales than most other sports, simply because a race card makes things easier to follow, so there must be a tipping point between squeezing the punters and ultimately diminishing sales. 1 Quote Link to comment Share on other sites More sharing options...
Shale Shaker Posted June 13, 2013 Report Share Posted June 13, 2013 Do they use the scoreboard at Cardiff for displaying the match scores at the GP? If so then why bother with a program at all? If they don't,then I think we could guess the reason why..... Quote Link to comment Share on other sites More sharing options...
iris123 Posted June 13, 2013 Report Share Posted June 13, 2013 (edited) If costs are pretty much the same all over and Denmark is cheap for couriers,i wonder how Poland and Czecho manage to produce a good programme and sell it at a decent price?If anyone was at the Zlata Prilba last year and got a super programme and probably entrance to the meeting for less than a Cardiff programme.Either the Czechs are making a loss or someone at Cardiff is taking the p out of the fans Edited June 13, 2013 by iris123 Quote Link to comment Share on other sites More sharing options...
Trees Posted June 13, 2013 Report Share Posted June 13, 2013 As long as the fans keep buying them they will keep charging a tenner! Quote Link to comment Share on other sites More sharing options...
iris123 Posted June 13, 2013 Report Share Posted June 13, 2013 Guess you are right.Didn't think of that Quote Link to comment Share on other sites More sharing options...
PHILIPRISING Posted June 13, 2013 Author Report Share Posted June 13, 2013 A few thousand isn't much in the context of 40,000 - assuming that is the actual attendance at Cardiff. I'd have thought speedway historically has a higher percentage of programme sales than most other sports, simply because a race card makes things easier to follow, so there must be a tipping point between squeezing the punters and ultimately diminishing sales. I IMAGINE they sold a higher percentage when the draw for each GP was made in time to be included in the programme. They seem pretty happy with sales so presume they think they have got the balance right. I know I am biased but the programmes we do include much more editorial and features than programmes in Poland or the Czech Republic. Quote Link to comment Share on other sites More sharing options...
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