SteveLyric2 Posted February 10, 2013 Report Share Posted February 10, 2013 Hammer57 "But with no speedway on tv and very little in the press how do you bring in the new younger fans? Only so many family and friends we can get too go." PROMOTION! The owners, bosses, managers must promote the sport. If you cant afford tv adverts, radio adverts, news adverts etc etc They must do what other businesses do (Double glazing, pizza shops, curry houses, village shops) They knock on doors, attend local shows, post fliers promo leaflets, offer prizes freebies, mailshots, visit schools, local business, shopping centres! If people want their business to succeed nowadays they MUST get off of their a*** and work at it promoting it! If they do not the business dies. M All very good 'old school' methods of promotion, and still have some value. What should also be utilised are the best of social media promotions if they want to reach a younger audience. Properly managed Twitter, facebook etc campaigns; audio (if not video) podcasts. promotional streaming of races. Shall I go on? Quote Link to comment Share on other sites More sharing options...
full-throttle Posted February 10, 2013 Report Share Posted February 10, 2013 as previously posted, percentage wise there would be small increase due to fans who normally stay at home for sky attending, not sure if the increase would be enough to keep all EL teams viable should the Sky contract not be renewed. even with Sky some teams struggle to fiinance a 14 league match season, and this is why not all teams meet home and away twice. Quote Link to comment Share on other sites More sharing options...
Tsunami Posted February 10, 2013 Report Share Posted February 10, 2013 Hammer57 "But with no speedway on tv and very little in the press how do you bring in the new younger fans? Only so many family and friends we can get too go." PROMOTION! The owners, bosses, managers must promote the sport. If you cant afford tv adverts, radio adverts, news adverts etc etc They must do what other businesses do (Double glazing, pizza shops, curry houses, village shops) They knock on doors, attend local shows, post fliers promo leaflets, offer prizes freebies, mailshots, visit schools, local business, shopping centres! If people want their business to succeed nowadays they MUST get off of their a*** and work at it promoting it! If they do not the business dies. M Do you honesty think that promotions don't do these things already. You may not know about them, but as someone who does them, I can assure you most tracks do it. Quote Link to comment Share on other sites More sharing options...
waiheke1 Posted February 10, 2013 Report Share Posted February 10, 2013 My business can't afford what my staff want, neither can any other business in the land. Fortunately most business's pay a rate commensurate with the employees value to the company, rather than what the employee wants. Speedway seems to operate on a tail wagging the dog basis were riders dictate payscales agree, but this is not unique to speedway. football is the same, perhaps this is common to most sports? Quote Link to comment Share on other sites More sharing options...
Tsunami Posted February 10, 2013 Report Share Posted February 10, 2013 My business can't afford what my staff want, neither can any other business in the land. Fortunately most business's pay a rate commensurate with the employees value to the company, rather than what the employee wants. Speedway seems to operate on a tail wagging the dog basis were riders dictate payscales I agree that has been the practice in the past, but that has now changed. In the past I have known riders who assess what they need to maintain their standards, and that is the only deal they will do. When asked, I have had the reply that they didn't know whether they were expensive or cheap in relation to their teammates, but that is just bluffing as most riders know most of others deals. Quote Link to comment Share on other sites More sharing options...
Mixy230 Posted February 11, 2013 Report Share Posted February 11, 2013 Tsunami They may well do them, but they have never promoted the sport to me! I get promo emails and flyers from the NEC. From Valentines day shops (Flowers, cards, pressies) Pizza outlets, Indians, Italians Builders, window cleaners. + All sorts of wierd stuff via groupon texts & emails, from all sorts of places NOTHING FROM SPEEDWAY. I travel the country working (Not all of it) Have seen posters advertising Somerset Speedway. M Quote Link to comment Share on other sites More sharing options...
ch958 Posted February 11, 2013 Report Share Posted February 11, 2013 I posted this before - but here goes 1. offer tickets at £5 but you have to register for them - name, email, etc 2. Then you know who is remotely interested in speedway in the area and you can target promotions etc accurately 3. you're not sending out leaflets that get binned or talking to people who will never attend you are targeting your marketing with a simple sprat to catch a mackerel trick having said all that unless you drop admission prices people won't come which means dropping what you pay riders which means machinery must be cheaper. people will post saying make the product better and they will come. Well they won't - we're in recession and entertainment goes first. Quote Link to comment Share on other sites More sharing options...
The Know Posted February 11, 2013 Report Share Posted February 11, 2013 not at all me thinks. Quote Link to comment Share on other sites More sharing options...
Soul Crew Posted February 11, 2013 Report Share Posted February 11, 2013 We all know why a speedway meeting takes two hours plus... It is so we think that we are getting value for money...because when its raining they can bash out 15 heats in an hour, I was at Wolves v Birmingham back in August 2011 and the meeting was finished by 8.30pm! So a meeting can be run in under an hour and anyone who says it can't is talking rubbish (accidents excluded) 2 Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.