StormMarketing Posted January 30, 2013 Report Share Posted January 30, 2013 how much do you think to sponsor elite league and premier over 3 years?? how much is it really worth?? Quote Link to comment Share on other sites More sharing options...
Jonny the spud Posted January 30, 2013 Report Share Posted January 30, 2013 The league itself, a team or just a rider ? Quote Link to comment Share on other sites More sharing options...
SteveLyric2 Posted January 30, 2013 Report Share Posted January 30, 2013 (edited) how much do you think to sponsor elite league and premier over 3 years?? how much is it really worth?? To whom? The BSPA and the clubs, or to the potential sponsor? I would suggest the figures could be very far apart! It would also depend on how much media coverage could be guaranteed from 2014 onwards, unless the sponsoring company had very close links to the sport already and would get 'a return on its investment' in increased product sales,for example.?! ps. To be thinking about this and posting it at 0455 hours? I think you need some more quality sleeping time!! Edited January 30, 2013 by Skidder1 Quote Link to comment Share on other sites More sharing options...
StormMarketing Posted January 30, 2013 Author Report Share Posted January 30, 2013 How much is it worth commercially is what I was thinking, The BSPA would think its worth more than what it is, but with minimal TV exposure perhaps in 2014, what would it be worth? £50k per season? Quote Link to comment Share on other sites More sharing options...
oldace Posted January 30, 2013 Report Share Posted January 30, 2013 How much is it worth commercially is what I was thinking, The BSPA would think its worth more than what it is, but with minimal TV exposure perhaps in 2014, what would it be worth? £50k per season? And you are supposedly in marketing!!!!! Quote Link to comment Share on other sites More sharing options...
StormMarketing Posted January 30, 2013 Author Report Share Posted January 30, 2013 Oldace - I know what its worth, falling crowds, possibly no TV exposure etc. I am just trying to open up a debate among the sports fans to get an opinion of what people think its worth.... forum = discussions no need to come back in such a tone with the "!!!!!!!!!!" very rude. Quote Link to comment Share on other sites More sharing options...
Backless Posted January 30, 2013 Report Share Posted January 30, 2013 Why would any fan have any idea - or reason to care what it's worth? How much do Barclays pay for the Premier League? Is it worth it? How many people have thought "Well, I'm a supporter of a Premier League team, so it's only right & proper that I transfer my banking arrangements to Barclays"? McDonalds are one of the sponsors of the World Cup & the European Championships. Whether I guffed down a Chicken Legend during Euro 2012 or not, it would have been purely coincidental. Come on then, enlighten us all - how much is it worth, based on your expert experience? Quote Link to comment Share on other sites More sharing options...
MattK Posted January 30, 2013 Report Share Posted January 30, 2013 How much is it worth commercially is what I was thinking, The BSPA would think its worth more than what it is, but with minimal TV exposure perhaps in 2014, what would it be worth? £50k per season? I'd have thought the additional value brought in by tv coverage is negligible? Quote Link to comment Share on other sites More sharing options...
oldace Posted January 30, 2013 Report Share Posted January 30, 2013 (edited) Oldace - I know what its worth, falling crowds, possibly no TV exposure etc. I am just trying to open up a debate among the sports fans to get an opinion of what people think its worth.... forum = discussions no need to come back in such a tone with the "!!!!!!!!!!" very rude. It is not really a matter for debate though is it. The value is determined by many factors, exposure and to what type of people being the main ones. What a fan thinks it might be worth is totally irrelevant, it is worth what an organisation is prepared to pay for the exposure delivered. Organisations want their name shop fronted to potential customers, it is why Jeremy Kyle has ad breaks for ambulance chasing lawyers or Coronation Street with Harvey s etc. The value of a sponsorship deal with speedway might be zero to an organisation like Harrods but of more value to Aldi Edited January 30, 2013 by oldace 3 Quote Link to comment Share on other sites More sharing options...
Ray Stadia Posted January 30, 2013 Report Share Posted January 30, 2013 It is not really a matter for debate though is it. The value is determined by many factors, exposure and to what type of people being the main ones. What a fan thinks it might be worth is totally irrelevant, it is worth what an organisation is prepared to pay for the exposure delivered. Organisations want their name shop fronted to potential customers, it is why Jeremy Kyle has ad breaks for ambulance chasing lawyers or Coronation Street with Harvey s etc. The value of a sponsorship deal with speedway might be zero to an organisation like Harrods but of more value to Aldi No good to me, I shop in Lidl and wouldn't change for the world! 2 Quote Link to comment Share on other sites More sharing options...
ch958 Posted January 30, 2013 Report Share Posted January 30, 2013 you might be able to persuade a gaudy anorak manufacturer - most companys would see no value in sponsoring Speedway - wrong demograph and very small 1 Quote Link to comment Share on other sites More sharing options...
StormMarketing Posted January 30, 2013 Author Report Share Posted January 30, 2013 Nobody is expected to know the true value because the BSPA release diddly squat.... but a forum allows people to have an opinion of what someone would pay to be title sponsor of both leagues..... as "Speedway Fans" you can have an opinion of what you feel it is worth..... just as a football fans you can have an opinion of what someone is likely to "pay" for shirt sponsorship, or what it is worth to the right sponsor. This is a topic of value not well it depends who the company is.... what would you pitch the value at? Quote Link to comment Share on other sites More sharing options...
THE DEAN MACHINE Posted January 30, 2013 Report Share Posted January 30, 2013 ask "the know" on here ,he has ploughed a fair bit into sponsorship of speedway Quote Link to comment Share on other sites More sharing options...
StormMarketing Posted January 30, 2013 Author Report Share Posted January 30, 2013 I was trying to create a discussion but then get replys from miserable folk.... maybe its the lack of speedway on the box and everyone is having withdrawel symptoms, ah well.... Quote Link to comment Share on other sites More sharing options...
ch958 Posted January 30, 2013 Report Share Posted January 30, 2013 This is a topic of value not well it depends who the company is.... what would you pitch the value at?" what the hell is this supposed to mean? You in marketing or not? Quote Link to comment Share on other sites More sharing options...
george.m Posted January 30, 2013 Report Share Posted January 30, 2013 how much do you think to sponsor elite league and premier over 3 years?? I'd be interested to know. Quote Link to comment Share on other sites More sharing options...
screm Posted January 30, 2013 Report Share Posted January 30, 2013 I was trying to create a discussion but then get replys from miserable folk.... maybe its the lack of speedway on the box and everyone is having withdrawel symptoms, ah well.... If theres no GPs on Sky next season and the Sky deal isnt renewed Id get used to it. Quote Link to comment Share on other sites More sharing options...
Sir Jasper Posted January 30, 2013 Report Share Posted January 30, 2013 So what is it then Storm Marketing? Quote Link to comment Share on other sites More sharing options...
StormMarketing Posted January 30, 2013 Author Report Share Posted January 30, 2013 sorry for my poor english in my last post, I was suggesting it was an open discussion to see what you all feel a firm should pay for it, not come back with suggestions of what kind of company would be best associated to the exposure/sport... I have an idea of what a company would pay for it in comparison to other forms of motorsport for the coverage received IF you take the TV coverage away which seems may well happen. The Sky contract was an extremely good offer and the BSPA/GoSpeed etc. should be congratulated for this.... I cant say on a public forum, but this is why I was opening it up to the sports fans to have a punt at it. I wanted to sponsor a couple of brits this year but due to the way the world is, thats been put on hold for the immediate future. Quote Link to comment Share on other sites More sharing options...
Backless Posted January 30, 2013 Report Share Posted January 30, 2013 how much is it really worth?? How much is it worth commercially is what I was thinking, I know what its worth, Nobody is expected to know the true value I was trying to create a discussion I have an idea of what a company would pay for it I cant say on a public forum Quite a successful mass debate going on there...... carry on. 1 Quote Link to comment Share on other sites More sharing options...
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