The Know Posted February 24, 2012 Report Share Posted February 24, 2012 I see in the star this week greg is talking about a US gp in the near future. Will be about time to I think a lot of people would travel to one and take in a holiday. Fantastic staduims also for them to run in Quote Link to comment Share on other sites More sharing options...
PHILIPRISING Posted February 24, 2012 Report Share Posted February 24, 2012 BIG SGP announcement from Warsaw later today ... 1 Quote Link to comment Share on other sites More sharing options...
Diesel Posted February 24, 2012 Report Share Posted February 24, 2012 If ever there was a time to have one it would have been this coming season, with an American World Champion. Quote Link to comment Share on other sites More sharing options...
The Know Posted February 24, 2012 Author Report Share Posted February 24, 2012 BIG SGP announcement from Warsaw later today ... sounds good and announced being from the capital of bsi speedway Quote Link to comment Share on other sites More sharing options...
PHILIPRISING Posted February 24, 2012 Report Share Posted February 24, 2012 EXACTLY! Actually the fact that there is a big, televised, sports celebrity event in Warsaw today presented BSI with a perfect opportunity to make an announcement that will have a global effect on speedway as a whole and not just the SGP series. THE Press Release has just gone online... Quote Link to comment Share on other sites More sharing options...
Humphrey Appleby Posted February 24, 2012 Report Share Posted February 24, 2012 EXACTLY! Actually the fact that there is a big, televised, sports celebrity event in Warsaw today presented BSI with a perfect opportunity to make an announcement that will have a global effect on speedway as a whole and not just the SGP series.THE Press Release has just gone online... Well the deal might have a global effect on BSI's finances, but how exactly is it of benefit to speedway as whole? Did I also read somewhere that Monster is banned in Denmark? Quote Link to comment Share on other sites More sharing options...
iris123 Posted February 24, 2012 Report Share Posted February 24, 2012 Haha....just knew either you or Trees would try and bring a negative take on this news Quote Link to comment Share on other sites More sharing options...
Ghostwalker Posted February 24, 2012 Report Share Posted February 24, 2012 Well the deal might have a global effect on BSI's finances, but how exactly is it of benefit to speedway as whole? Did I also read somewhere that Monster is banned in Denmark? according to this article you are correct with that monster (and all kinds of energy drinks) are banned. http://www.medicalobserver.com.au/news/call-to-ban-sale-of-energy-drinks-to-children Quote Link to comment Share on other sites More sharing options...
The Know Posted February 24, 2012 Author Report Share Posted February 24, 2012 EXACTLY! Actually the fact that there is a big, televised, sports celebrity event in Warsaw today presented BSI with a perfect opportunity to make an announcement that will have a global effect on speedway as a whole and not just the SGP series. THE Press Release has just gone online... bit disappointed to say the least. expected US gp not a fizzy drink deal also product tastes rubbish, even pros dont drink it but cans full of water and its not good for ya. on positive note good company with high profile, done wonders for motocross and supercross so should be good deal. plus they have the best promo girls not like the normal sgp mingers lets hope bsi use to good effect and dont -iss umm off like most of there past sponsors also could be some conflict as some of the riders have red bull sponsors and this has caused problems in motocross. Quote Link to comment Share on other sites More sharing options...
Humphrey Appleby Posted February 24, 2012 Report Share Posted February 24, 2012 Haha....just knew either you or Trees would try and bring a negative take on this news And the positives for speedway as a whole are what exactly...? ;-) Ah, better looking start line girls it seems. I suppose there will at least be something interesting to watch this season... :-) Quote Link to comment Share on other sites More sharing options...
Sandie Posted February 24, 2012 Report Share Posted February 24, 2012 And the positives for speedway as a whole are what exactly...? ;-) Ah, better looking start line girls it seems. I suppose there will at least be something interesting to watch this season... :-) so come on then, name sponsors with this sort of money who are good for speedway? Quote Link to comment Share on other sites More sharing options...
Humphrey Appleby Posted February 24, 2012 Report Share Posted February 24, 2012 (edited) so come on then, name sponsors with this sort of money who are good for speedway? It's not really a matter of sponsors being good, bad or indifferent, but how much of the sponsorship actually accrues to the 'global sport'/ BSI pay the FIM an agreed amount for the rights, but speedway doesn't seem to see any of this. Perhaps more sponsorship could mean more prize money for the SGP/SWC riders, but that's paid by the FIM under a long-term agreement, so that would seem unlikely. So the upshot of Monster sponsoring the SGP is that it might fill BSI's coffers, but the net benefit to speedway overall would appear to be nothing. This contrasts with just about every other sport where at significant percentage of the sponsorship actually goes to the sport. It's also interesting that no indication is given of how much the Monster sponsorship is actually worth, so for all we know the sponsorship amounts to a few free cans of the drink in the pits (except in Denmark ). By contrasts, football, rugby and cricket all give some indication of what their title sponsors are paying, I suppose some sort of moderately recognisable name as a sponsor might make some other moderately recognisable companies think the SGP is worth being involved with, but I'm afraid it's ultimately all pretty meaningless to anyone but the BSI shareholders... Edited February 24, 2012 by Humphrey Appleby Quote Link to comment Share on other sites More sharing options...
The Know Posted February 25, 2012 Author Report Share Posted February 25, 2012 It's not really a matter of sponsors being good, bad or indifferent, but how much of the sponsorship actually accrues to the 'global sport'/ BSI pay the FIM an agreed amount for the rights, but speedway doesn't seem to see any of this. Perhaps more sponsorship could mean more prize money for the SGP/SWC riders, but that's paid by the FIM under a long-term agreement, so that would seem unlikely. So the upshot of Monster sponsoring the SGP is that it might fill BSI's coffers, but the net benefit to speedway overall would appear to be nothing. This contrasts with just about every other sport where at significant percentage of the sponsorship actually goes to the sport. It's also interesting that no indication is given of how much the Monster sponsorship is actually worth, so for all we know the sponsorship amounts to a few free cans of the drink in the pits (except in Denmark ). By contrasts, football, rugby and cricket all give some indication of what their title sponsors are paying, I suppose some sort of moderately recognisable name as a sponsor might make some other moderately recognisable companies think the SGP is worth being involved with, but I'm afraid it's ultimately all pretty meaningless to anyone but the BSI shareholders... I believe bsi need bigger profile sponsors to attract more of the same. yes the money will only benifit sgp but img want to make as much money out of it as possible as is right as all companies do. there is only so long you can milk poland hopefully prize money will rise but who knows. monster could be putting in very little cash just products and adding to the show presetation wise. were have to wait and see. i know how much you can buy a gp for or be a series sponsor, will put on here but need read contract first make sure allowed to i dont believe you can call monster a moderately recognisable name, they are pretty much number one in motorsport with red bull. everyone from 5 to 55 know the name. not sticking up for bsi as most people know my feelings for them just think you are wrong on that point. Quote Link to comment Share on other sites More sharing options...
Humphrey Appleby Posted February 25, 2012 Report Share Posted February 25, 2012 yes the money will only benifit sgp but img want to make as much money out of it as possible as is right as all companies do. No problem with BSI making money from a commercial perspective, but let's not pretend it's for the good of global speedway... Monster is obviously growing in terms of brand recognition, and is probably fairly well known amongst the extreme sports fraternity. I wouldn't put it in the league of Coca Cola or even Red Bull though, and I bet if you went down the local and asked for 'Monster' the chances are you'd get a blank look... Quote Link to comment Share on other sites More sharing options...
The Know Posted February 25, 2012 Author Report Share Posted February 25, 2012 No problem with BSI making money from a commercial perspective, but let's not pretend it's for the good of global speedway... Monster is obviously growing in terms of brand recognition, and is probably fairly well known amongst the extreme sports fraternity. I wouldn't put it in the league of Coca Cola or even Red Bull though, and I bet if you went down the local and asked for 'Monster' the chances are you'd get a blank look... think you are a bit behind the times with coca cola its not fairly well known but a major player in motosports second to red bull and fast catching umm and all the super markets as far as i know stock it. think they averaged 500 million dollars per quater last year. Quote Link to comment Share on other sites More sharing options...
superguest Posted February 26, 2012 Report Share Posted February 26, 2012 I can't believe anyone actually buys it though. Heart attack waiting to happen! Quote Link to comment Share on other sites More sharing options...
Humphrey Appleby Posted February 26, 2012 Report Share Posted February 26, 2012 think you are a bit behind the times with coca cola its not fairly well known but a major player in motosports second to red bull and fast catching umm and all the super markets as far as i know stock it. think they averaged 500 million dollars per quater last year. Coca-Cola's $35 billion per year in sales, Red Bull around $4 billion, and Monster possibly up to a couple of billion. The fundamental problem though, is that Monster is an inherently vile drink and you can't even make Jagerbombs with it either. That's inevitably going to count against it in the long-term... Quote Link to comment Share on other sites More sharing options...
The Know Posted February 26, 2012 Author Report Share Posted February 26, 2012 Coca-Cola's $35 billion per year in sales, Red Bull around $4 billion, and Monster possibly up to a couple of billion. The fundamental problem though, is that Monster is an inherently vile drink and you can't even make Jagerbombs with it either. That's inevitably going to count against it in the long-term... yep agree monster tastes vile, but then so does red bull/coke/pepsi and diet coke. cant beat a nice can a fanta now can ya Quote Link to comment Share on other sites More sharing options...
Dave_minall Posted February 26, 2012 Report Share Posted February 26, 2012 (edited) No problem with BSI making money from a commercial perspective, but let's not pretend it's for the good of global speedway... Monster is obviously growing in terms of brand recognition, and is probably fairly well known amongst the extreme sports fraternity. I wouldn't put it in the league of Coca Cola or even Red Bull though, and I bet if you went down the local and asked for 'Monster' the chances are you'd get a blank look... Just because you are unaware of it does not make it as unknown as you think. Ask anybody between the ages of 12-28 and I guarantee you 95% of them know of the brand and how popular it is. If anything this will raise the awareness of speedway and do it's popularity oodles of good. Edit: What I meant to say was raise the awareness of speedway to a younger generation. Edited February 26, 2012 by Dave_Minall Quote Link to comment Share on other sites More sharing options...
Humphrey Appleby Posted February 26, 2012 Report Share Posted February 26, 2012 Just because you are unaware of it does not make it as unknown as you think. Ask anybody between the ages of 12-28 and I guarantee you 95% of them know of the brand and how popular it is. Of course I've heard of it - one could hardly not have with Hancock waving cans at the television cameras at every opportunity. I still think people are wishfully thinking that it's more than it actually is, although it's undeniably being aggressively marketed. I'm also not sure how it'll get young people watching speedway given that it seems to sponsor just about every extreme sport going, but I guess we shall see... Quote Link to comment Share on other sites More sharing options...
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