£16 is fair enough for something you really enjoy, but how do you attract the "floating voter" at that price? I've tried and tried to sell it to folk before, and they're usually genuinely interested - until they ask the price. The last person I spoke to about it said she'd take the kids to the pictures instead. I think it was £7 (or £7:50)back in 1999 when speedway returned, now I certainly not saying it still should be that price but at present prices I think its definitely built itself a barrier to attracting new customers. Of course there's no guarantee at, say, £10 that you'll attract new custom, and who has the cash to bare the costs of trying if it all goes belly up?
As for the concessions, my old fella came to his first meeting of the season for the championship play off final. He's 65, gets his pension, works full time and earns double what I do. In short, he's got money coming out of his ears. It cost him less to get in than me. Go figure. Now I wouldn't have a problem with concessions for those who had actually retired (along with those on low incomes) but there is probably no way of differentiating between the haves and have nots at the turnstile.
Anyway, I'll have to cut this shorter than I'd like because I've got work to do :-p but personally I'm happy paying £16, even though I have concerns about how much it helps the sport in the long run.