If you decide to go and pay whatever, enjoy your day.
If you decide to stay home & watch on TV, standard of commentary notwithstanding, enjoy.
If you decide to follow on live updates, enjoy.
But until folks stay away, refuse to pay the price, companies like BSI will charge what they think they can get away with.
Everyone knocks the supermarkets but they alone have a business strategy that drives down prices as they compete for our £ notes.
More IS less.