My recollections, which may be faulty of course, is that for every 1 'we must have him on that average' riders who are a success, half a dozen prove why they had the 'bargain' average.
I'm sure you're right about Becker but I've never understood why someone would purchase a season ticket before you knew what you were buying. In the case of Becker his signature would surely be more important to that decision than Schlein, Douglas, Nicol and Morris so to not have him done and dusted before 'season ticket saturday' seems remiss to me