bigeddiechek

Nah.

Somebody trying very hard on here, not getting any bites Somehow I think they might need bigger knives in the season to come

Heard Pepe is a nailed on certainty.

So there's no point to this forum then? Nothing wrong with us sharing a wish list. We're not building the team on here! Incidentally, I'd have Doolan back in a flash, and Alden is also worth considering.

Right whose first one everyone's team sheet? I was very worried that I would never be able to ask that question again!

Great news for the Bandits. Fortunately my earlier predictions were wrong! Shows what I know... http://berwickbandits.co/

That's exactly what I meant

Definitely the latter for me

Don't worry, it's just my close season madness setting in already I think it also depends on the observer's point of view Jim, you shouldn't worry too much about things you don't understand

At least my references were actually from Einstein not some random website. The two sites are incorrect. It was better than that Paulco, I think it would take more than Einstein to sort the sport out. Mind you, the new Glasgow promotion seem to have come up with a lot of answers this year

Sorry chaps, but I don't think you'll find any actual sources for Einstein saying that. Perhaps you are referring to one of these? "It seems that the human mind has first to construct forms independently before we can find them in things. Kepler’s marvelous achievement is a particularly fine example of the truth that knowledge cannot spring from experience alone but only from the comparison of the inventions of the intellect with observed fact." Einstein, Albert. Ideas And Opinions (p. 266) or "Pure logical thinking cannot yield us any knowledge of the empirical world; all knowledge of reality starts from experience and ends in it." Einstein, Albert. Ideas And Opinions (p. 271) Is this a speedway forum? =D

That's not exactly what Einstein said...

I agree, those in charge of British speedway really need to make some fundamental changes, advertising is not the answer. All the stuff we talked about at the last meeting, but how much of it will happen? We'll not be holding out breaths!

It's absolutely essential to have a good social media presence. What I am saying is not to expect it to work any great miracles. With regard to sport its role is really to communicate with existing fans. The kids go free is an example of very cheap promotion of the sport. Squeezing a few quid out of a sector of the fans who have no income makes no business sense whatsoever. Not only does it encourage the next generation of fans, it also puts out a very clear and explicit message that it is a family friendly sport. Charging kids £1 and making a few hundred quid out of it will make no difference when the club runs at a loss of £40k p.a. It might even put families off coming, and then you can quickly move into further losses. Again, bigger picture. There still seems to be a denial on here about what the club requires. Either a buyout, or additional partners, who have the means and willingness to share the financial burden. Plus, more hands on help.

There's a misconception that Social Media (and the websites) are some form of marketing magic wand. Social media has a conversion rate of around 1%, and that is only in the most effective categories, i.e. online shopping. With respect to the kids go free. That £1 per head is surely a very cost-effective way of promotion? It is to (hopefully) build the next generation of supporters, plus free is so much more effective than for a quid, or £1. What the £1 would raise would really be peanuts. As Screm and barncooseboy say, get talking and bringing friends along has to be really important if we want the sport to survive and grow. I also think the suggestions of taking a stall on Saturdays is a very good one. Maybe if there were someone to have a bit of time and willingness to to that, then it would happen? I'm only basing that on the communication from the club that it is not just financial support the club requires.

Something Berwick do well, kids go free with paying adult. Best promotion of its kind in the PL.

I completely agree. Advertising needs a huge budget to start to even have a small impact. Bring a friend is really the best option. I get shot down on here for even mentioning that!

Agree with you guys, I'm missing it already, and I guess we do have to remain optimistic Screm. If it does, I hope everyone gets fully behind the club this time.

I get what you are saying, my point is that it is just not as straightforward as that. A decent marketeer, with a decent budget, would make a big difference to a lot of speedway clubs. I guess that is where investment is needed, rather than cost cutting?

But, it needs to be part of a coherent overall campaign. Isolated ideas very rarely achieve anything, one-off advertising is particularly ineffective. I've seen a campaign run solely in one large national publication and returned one sale; there were no supporting campaigns to back it up. It does take a lot of cash and time to constantly put a brand/product into the minds of prospective customers. There is no easy route with marketing, unfortunately.

Great news for The Diamonds

Outright buyer, or additional partner(s). Or close down and recoup some cash (polyfoam fence, bonds, etc.). NL not an option. There was a further suggestion that some people to share a bit of the workload would help too. I know some people who haven't the financial means have come forward with regard to this, which is encouraging. I don't know about the possibility of supporters' club helping with finance? That's about the only other suggestion I can come up with. I still think it is highly unlikely that we will run next season