All those things are great and may have got a lot of people through the door but when they attend and stand out in the cold/wind being 'entertained' by someone on a mic talking drivel or just music for what seems like an eternity balanced against the 15 minutes of actual races, of which two were interesting then most won't come back. It's the entertainment at the track on the night which has to improve - and I don't mean just more races. More interaction, more involvement of fans in the night, interactive social media, rider interaction, play areas/side shows and many other ideas that people have mentioned before.