True to a degree and we do the same, we tried it with a none Poole rider this year but it didn’t work for us sadly so have gone back and sponsored a Poole rider for 2026.
We have experienced so many times in the past, we sponsor - give the money and rarely hear anything from the riders until the time comes again when they need fresh sponsorship for the next year. Not all riders, we dealt with some cracking riders one in particular was exceptional. But with money not so freely available, riders should probably learn quick on that, how many are driving around or flying daily, how long does it take to send a simple text once in a while? Don’t need to be wined and dined but a personal message would go a long way. I hear the same with clubs too. Appreciation goes along way and we don’t put money into riders for the business we do it because I love the sport and want to help riders progress in a small way and hope it helps.