Agreed. They've tried to make it an 'event' but not bothered to actually do anything that makes it interesting. We watched one last year at Wroclaw, and while it was OK, it just felt like a glorified practice followed by a race.
I'm not completely against the concept, but at least make it something worthwhile, if you're going to do it at all.
It's also too early in the day, so it's not like you can keep yourself entertained around the stadium until the GP starts. Not really worth a tram/taxi/walk there and back for 60 seconds of action.