Yet we're always told that the primary reason clubs close down is due to external factors (e.g., development of stadium land), not lack of money or interest. This being the case, how do the majority of promoters manage losing massive amounts of money every year? There's exceptions to this, but most promoters come across as keeping fairly run of the mill businesses, so how can they afford such significant losses every season?
I'm asking this sincerely btw. I know most of them are fans and see it as a labour of love, but there must be something that keeps them coming back year in, year out?