The simple answer, as someone who works in speedway, and in media in general including the BBC, the whole media landscape is incomparable to how it used to be even 5 or 6 years ago. Did the media lose interest or do they have hardly any staff left to write anything?
However many people you think work in sports departments in newsrooms for either print or broadcast media, the reality will be a fraction of that, and really (as already happens) it’s down to those within the sport to lay the content on a plate in order to get coverage. Loads and loads of old long time journalists have left, been made redundant, taken retirement, died etc. So the people who used to bang the drum for speedway on the inside are no longer there.
British Speedway sends news reports out on a daily basis, and even in the off season whenever something happens it is released directly to the media to hundreds of places.
The way newsrooms work, you have certain sports guaranteed to take 90% of the coverage (mainly football etc), all other sports from Speedway to every sport in the Olympics and beyond are battling for that remaining 10%, and for the most part I’d include domestic rugby and county cricket in that.
We also need personalities with a story. You mention Kenny Carter and Wiggy always being on the TV, they would not have been on the TV regardless of how good they were as riders if they were dullards. They were on because they were good value & entertaining.
Results are at best going to get a passing mention, I would say the pre hype or some kind of human interest story would more likely get decent coverage, but to do that we need the personalities first. Chicken and egg I know, but that’s the situation.
So I’d say it’s a mix of everything, but also don’t lose sight that a lot does happen, you may not see it yourself but it is there. We have regular stories in national newspapers such as The Sun & The Star & Mirror via Peter Oakes & Phil Lanning, we have many local BBC sport shows running speedway features and even live commentaries, we’ve had big coverage of the GB Youth training camp on the north east ITV News recently even in the closed season as such, coverage on ITV on the south coast of Kent I think too.
We don’t quite have the resources of other sports at the moment but, people are trying to gain maximum coverage with the resources and contacts we have, and what we have now is undoubtedly better than what we’ve had in recent years. A way to go but we’ll get there.