What it needs more than anything else is some joined up thinking. Instead of focusing on "what's in it for me?", put together a proper business plan. Any successful business today will always have a road map setting out "where do we want to go in the next x years, where do we expect to be next year, in two years? Etc". If Speedway is serious about increasing its portfolio with sponsors, partners, and even new tv deals, that's one of the first things they will ask for before we get to the stage of exchanging bank notes. You can't just use "we don't know what's going to happen" as a cop out, as that's not what these people want to hear.
Sadly, British Speedway has never been very good at dispelling the myth that it's done on the back of a cigarette packet, and nothing we've seen gives much hope of that changing anytime soon.