I disagree, West Lothian and the surrounding areas are massive, and unlike the city doesn't have many other "big" sporting competition. (Sorry Livi and Rose fans) Hibs, Hearts, Edinburgh Rugby along with all the other activities you can do on a Friday night.
The problem is after 21 years the club, in my opinion, still don't want to recognise themselves as a West Lothian club, and do not embrace the locals.
The official supporters bus, still refuses to have a pick up point in West Lothian for away meetings, so if you're in West Lothian you need to get yourself home (25-30 miles) in the middle of the night.
We should be doing everything possible to attract people of West Lothian, and its time to ditch the "we are an Edinburgh club, just here till we find somewhere else" attitude.