I think this says more about people's principles and a lack of seeing the big picture than it does about the policy of dishing out free tickets.
If I had been offered a free ticket I would have politely refused or given it to someone who doesn't normally attend, and had the intelligence to realise if I had used the ticket myself I was in effect stealing £16 from the club I support.
The other week another so called supporter had deliberately put his thumb over the date on his last seasons season ticket to gain entry.
What is wrong with people!!!!