In my opinion, re-naming the premier league to the championship was a bad move. It's because every time i see the word, i think of the EPL championship in football. The league that no one really cares about, the league that's always second best. Even if it is the middle league, to me, it makes it now sound like the premier league teams are boring. Whereas with a name like "the premier league", it sounds like it's a big deal. The league above was the Elite League, the best of the best. Both leagues sounded equally great. But now that the Elite League has the Premiership brand, it makes it seem like promoters are trying to push the focus onto that league instead of an equal share between them.
That's my two cents, anyway. ☺️