Whoever is control of media/marketing clearly isn't on it. The season starts next month and we don't know who the owners are, the riders they've signed, team nickname or team colours. They are going to need to get every man and his dog they can get through the turnstiles to give this venture a chance. They need to look outside the current speedway bubble for interest. Supporters of other teams will visit the track initially for the novelty, but a core fan base is essential for it to be sustainable.