I agree with Long Eye (post above). I don't think that the wording is wrong in the advert. The event is being held in Leicester.
To be fair it does seem the event is being run by the book and is going down the right lines to make it happen. At the end of the day, this sort of thing can only be good for speedway as many a time throughout the forums, people are complaining about crowd sizes, and that there isn't enough exposure for the sport as there could be. This sort of event seems to be a fresh way of looking at the sport, not only for speedway fans but also for other people to find out what a brilliant sport speedway is that may never attend a meeting otherwise.