So professionally produced tv is really just about attracting and keeping sponsors?! Not sure what evidence is around for that in recent years? It's good for the Sgbp riders but it doesn't make their demands to clubs any less. It's likely that clubs still have to pay more to riders simply because the riders know there is more money around due to.having a tv deal. What does it do for fans or to improve continuous attendance? Even if the attendance increases for a tv meeting due to a special promotion or reduced price, fans rarely come back in similar numbers. Or have I missed something and crowds are really on the increase all round and the sport is in a healthy state with no worries?