So, you've got a downer on someone who has worked to bring in Doyle and Sayfutdinov, and to pay them what they're prepared to accept (I'm sure there was negotiation) - and to find ways to make it work financially, plus everything else that goes alongside riders with a thoroughly professional approach.
It's not just those two riders though - the other six also say the same, down to Jenkins and Edwards, who Louis wanted in the team because of their excellent approach, and who wanted to ride for Ipswich. Brennan and Thompson are the very best examples of riders who knew that they would improve if they joined Louis' set-up - not just because Louis is thorough in his approach, but also because he demands and expects the same from his employees.
There's no doubt that speedway's sponsorship finances are predominantly goodwill, rather than purely commercial - and can't be compared with multi-million pound/dollar corporations sponsoring the world's popular sports. At best we're talking about the same level as National League football, or more likely the divisions below that, and other minority sports that also rely on local goodwill.
British Speedway's biggest problem is that it's got very little worth actually investing in. Despite everything that Louis has done, he can really only sell his licence to promote the sport - there aren't any major tangible assets.