I don't think big name speedway riders are crucial to attracting new fans. When I first went I didn't know any riders or anything about speedway - I expected scrambling, which didn't fill me with much enthusiasm - but I loved the sport immediately, the sounds, the smells, the excitement seeing how the red and blue helmets gate, willing your riders to stay in front, especially when it was David Ashby, and even doing the stats in the programme. Oh, and hoping the mascot would fall off (Rosco).