oldace

No

Shows how insignificant speedway is really, she (or he) clearly links GPs with Formula 1

There is a Hoskins Close on the site of the old Zoo in Gorton, also George Lockhart has a street named after him. He was the Ringmaster at the circus at Belle Vue for many years.

However it is dressed up Phil Sky are in business to make a profit. If the revenue from speedway justified it it would be on irrespective of the spend on football. Sky clearly believe that those three hours on a Saturday night can generate more revenue showing sports other than speedway

But the relegation to Sky Sports 4 is only a recent trend, why did they consign it there? It tends to suggest that the sport is not something advertisers are willing to pay top dollar for the privilege of its ad breaks.

I tend to think that is something of a smokescreen. Sky would not be ditching a profitable revenue stream no matter what the spend on football, in fact quite the opposite is true, they need more profitable live TV than ever before to pay for it. Sky need viewers, and the right calibre of viewers, watching their broadcasts to give value to the ad breaks in between. The viewing figures for the SGP have fallen a lot the past few years which coupled with the demograph of those viewers makes it difficult to justify 3 hours of prime time Saturday TV.

Poland are simply replicating the mistakes Britain did years ago. Paying vast sums to riders and upping admission thus driving fans away and then upping admission some more. Speedway in Poland is on a massive decline that will only continue if they continue paying sill money to riders

OK so you got your guess, now what is the value of a totally uninformed plucked from thin air guess as to the value of something that is entirely dependent on who it is being sold to

Not really no. Any organisation looking to advertise and create brand awareness via sport sponsorship would look to a sport who's followers most closely matched the demography of the people the product was aimed at. Equally they don't want their brand perception to be tarnished by association. The SGP might be perceived as cool (although its churn rate of sponsors is quite high) but Elite League speedway would not likely be so.

You are a legend, is marketing some sort of school project your'e working on?

Fits in nice with the rest of his ramblings then

I would stop digging if I were you. It has been explained to you numerous times, a sponsorship isn't a commodity with an actual value. It's worth is in what an organisation can expect in return. What might be worth millions to one organisation will be worthless to another. You know this and yet you persist in asking silly questions in the name of so called discussion. We may as well have a discussion on how much we think a race point is worth!!!!

All of which is what we have been trying to tell this so called marketing expert for the last few days

Holder can regain the title!! he hasn't lost it yet, think you mean retain. No mention of how much easier it is to win a GP than a one off, come on Sidney you are slipping!!!

We were engaging in debate with this Storm character before Sidney waded in with his size 9s

I am not trying to belittle him, he is doing that himself. You seem to be bothering with a thread you are not interested in just to have a pop at me, it is OK for you though is it?

Well answer the guys question then Sidney. How much is sponsorship worth And I have a question as well. How much is a race point worth? I know the answer just wanted to start a debate

Because he posts nonsense and gets responses accordingly. What has knowing him got to do with anything ?

Are you really in marketing. You think the type of company a product is being pitched to has no bearing on the price. OK to try it your way. The value of Elite League sponsorship to my business would be £0. So there is the answer then. Elite League sponsorship is worth nothing!!!!! You really are a wally

It is not really a matter for debate though is it. The value is determined by many factors, exposure and to what type of people being the main ones. What a fan thinks it might be worth is totally irrelevant, it is worth what an organisation is prepared to pay for the exposure delivered. Organisations want their name shop fronted to potential customers, it is why Jeremy Kyle has ad breaks for ambulance chasing lawyers or Coronation Street with Harvey s etc. The value of a sponsorship deal with speedway might be zero to an organisation like Harrods but of more value to Aldi

And you are supposedly in marketing!!!!!

10,557 posts and finally one that is sensible!!! Of course he is a Brit, like you say born here of British parents makes him such.

The site I went on showed the average to be £13,500 in 1987 which from memory I agree seems a little high but £8000 doesn't seem correct either. Whichever way you look at it though admission in real terms is 3 times what it was in 1987. The thing was though before I finally gave up on the sport the constant inflation busting increases only served to lower my spend per annum on the sport. From attending with the wife and 2 kids home and away the soaring cost saw my wife give up going along with my daughter then we dropped away matches moving onto selected home matches before finally nothing at all. The actual cost though is not the real issue, the issue is that for £20.00 I want £20.00 worth of entertainment, speedway falls short so I don't go.

The film was set pre war initially. £90.00 was about half of the annual national average wage. It would be £15,000 in todays money

Well at Belle Vue in 1987 it was £3.10 inc programme. Next year it is £19.50 an increase of 530% To put in perspective the national average wage then was £13,500.00 On the same scale of speedway increases it now should be £85,000.00!! In reality it costs about 3 times as much in 2013 to watch speedway as it did in 1987 The strategy of accounting for lost fans by simply upping admission was always going to produce the results it has