there was an almighty row on here when I said that 2/3 years ago.
My basic argument was the price of admission has to be at market level, in competition with cinema, non league football, etc and not the other way around.
If you can get a product (an evenings entertainment) at 10/12 pds, why wd you pay 20/22 unless you are a die hard.
It would, of course mean a drastic cut in costs, my first suggestion wd be machinery. Back to basics for the British leagues