Well I dont!!
Having 15,000 empty seats making NO money - or - 13,500 (1,500 extra seats sold) possibly giving you at least SOME extra Revenue is a no brainer for me I'm afraid.
If I was a Shareholder in BSI - I would be expecting them to MAXIMISE their Takings - I would NOT expect them to deliberately LOSE money - and THAT is what they were doing at Cardiff.
I am still of the opinion that Speedway will rue the day that they ever got BSI involved with our Sport.