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Everything posted by mikebv
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Maybe they could bring a "guest" promoter in? Or run a PR facility (Promoter Replacement).
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The obvious way forward at least ten years ago when Poland took over.. Instead we had egos wanting certain riders in their teams, rather than thinking about the wider picture.. Any team winning any league will hardly add a bum to a seat at the start of next season.. So make every team as close to each other as possible and keep it competitive.. But, most of all, keep it sustainable and credible..
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Or just get dropped and given away o someone else for riding above their average...
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The overall sport is in the current situation due to many of those involved over the past two decades in particular.. Many of whom, I am 100% sure, have their "hearts entrenched in Speedway".. Capability, however, isn't an emotion..
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You only have to look at the apathy at Swindon to see how little it really means to so many of the followers of the sport.. The ludicrous operating model, and the lack of credibility, integrity, kudos, marketing, and professional administration, has created that apathy... Basically. If something doesnt mean much to you, then you will hardly miss it when it is gone.. Too many fans can "take it or leave it", and that is 100% all down to those running it who have eroded that so vital emotional attachment.. And they have also made the sport probably (at least), 25% more expensive for fans than it should be.. And all done to ensure riders can remain fully professional in a sport that has semi pro level crowds... And all done in individual splendid isolation, rather than as a collective, with no independent balance checker to see if all OK and on track.. And all done to achieve.... (?)..... Sadly. It's a plaything for a select few that nowadays means far too little for far too many of its followers..
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That should save a few more quid.......
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You have two distinct fan bases now... Those who "wear the club shop" and still believe it means something to follow "their team", (no matter how contrived and random it often is)... And the other being those who just go along for a decent night out to watch the racing.. Unfortunately when you have a poor team, AND poor racing, you alienate both sets of potential punters... With the self fulfilling prophecy of less fans attending, meaning less atmosphere, meaning less fans attending, meaning less atmosphere, meaning less etc etc etc... Covid was the time to start again... You can only presume, by their lack of action, that the promoters saw absolutely no reason to do anything of the sort. A bed they made, to now lie in....
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Dont agree.... It was all going great until you started this thread.. Your fault all this....
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When he said he wasn't supported, I thought he must have meant that no one had bought any Domestos or Marigolds....
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Sadly that is a view that doesn't cut it anymore.. The customers are never a reason a business fails... Speedway in particular is an entity that has lived beyond its collective means for far too long, with seemingly no clear dynamic strategy or direction... Fans have shown by walking away in their droves (whilst never being listened to as to why), to show that, for many, it doesn't really matter anymore if any particular track survives or not.. The Promoters, as a collective, are all culpable for the situation some clubs, and the sport in general, finds itself in... Their disillusioned customers who no longer attend, but still keep close to the sport, are 100% not to blame...
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Is this today? Or something copied and pasted during the past two decades or so..? And all to win something that very, very few even care about, or believe in... Nor delivers any major publicity, large financial reward, or even significantly increased attendances the following season... They will never, ever, learn will they? Last one out, turn the lights off please..
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Each season their very own operating model that they devise sets themselves up for some clubs to fail... A truly amazing plan..
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Yes they will... It is next Wednesday...
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Cannot just have a wet T shirt comp for ladies anymore... In fact, you may need around 18 different categories...
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Now that is a professional at work.... Always see an opportunity... Never openly criticise your punters... A "growth mindset" can aptly describe those of a similar disposition... Be positively constructive in any criticism you give, accept all feedvack as useful, take calculated risks, make mistakes, learn from them... Imagine if all promoters had such a mindset?
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Have you seen the size of some of those old blokes who go to Speedway? They can keep their overcoats on for me...
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That would mean to pay for the away leg of their home match as well, they would need to find around £24k from that home meeting... If that is the case, and that is "average" for teams in Div 1 they would be better putting up say £25k per meeting in prize money.. £15k to the winners, £10k to the losers.. The sport spends a huge amount on salaries but never uses this money to sell itself.. £25k a night, even £20k, (£12k and £8k) would deliver a massive amount of prize money over a season. A massive amount over a season that you could market your sport off the back of it.. Advertise the sport as having "X million" prize money.. They pay out fortunes and nobody outside the sport knows about it.. The costs will be the same the message to the wider public, very, very different... Agree to divvy up the money as they do now No1 the most, No7 the least... Set %'s...
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King's Lynn Vs Sheffield 06.07.23
mikebv replied to StarBoy's topic in SGB Premiership Speedway League
The No1's over the last couple of decades havent usually missed the home matches... Strangely, no clashes with any overseas or FIM commitments.. On the other hand... Away matches have quite often been a bit of different story..... -
King's Lynn Vs Sheffield 06.07.23
mikebv replied to StarBoy's topic in SGB Premiership Speedway League
Probably tried but Mark Lemon didn't want any of them riding for such a close play off rival.. -
I think the big plus the IOW have in their favour is that they domt pretend to be something they are not... They provide riders with a chance to race and earn... But they dont make out that what they do has some bigger, wider, relevance, kudos, and meaning other than putting on authentic entertainment (varied), for their punters... Speedway in the UK has built itself into some contrived, cobbled together 'plastic' version of a pro team sport, rather than actually being a bona fide one in the real sense of the phrase.. A very, very difficult starting proposition from which to grow themselves into a successful business I would think... If you dont run any team sport that engenders that, fundamentally, so important emotional buy in, then you will really struggle to get cut through.. A fantastic raw product to sell.. Just so poorly packaged and sold..
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I have attend BV four times this year.. First meeting v Sheffield, PCMM, and the visits of Emil and Artem... Not sure how many other meetings there has been, but just by me not purchasing any tickets for them, it should have triggered the club to make contact and at least inform me of what is taking place in the near future... My email is known to them when I buy the tickets,, so they will know when I have attended, and when I havent... Two meetings missed and that should be pounced on, eg 10% off the next etc.. I have also never received any "feedback request" as to the experience of attending, which is a very basic mechanic in the entertainment industry.. When you are fighting for every customer through the door, then seek feedback from regulars, but, more importantly, seek feedback from those who attend less regularly... Much easier to get these people to visit more often than get newbiies to attend because they actually purchase your product and know who you are!! I remember reading on another thread someone saying that if the person who was complaining had an issue with the promoter of their team then they should go and speak with them... A typical arse about face way symptomatic of what pervades.. The owners of the tracks should actively seek feedback, they should also review closely all social media pertaining to their club and sport as this provides unsolicited feedback which is "gold" for any business wanting to improve.. The sport seems to do nothing along the lines of putting together a "think tank" to find out how best to progress it, instead they meet up within their own echo chamber, which usually seems to result in very much of the "same old, same old", which clearly isn't fit for purpose.. So much could be done as a collective.. But so little seems to be...
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Free ticket giveaways on their own are not worth doing... Free ticket giveaways, to a targeted market, with communication details, and an ongoing dialogue, can work.. One offs don't work.. Maybe getting them to come four or five times would? As has been said, these people are not attending now, so you are not losing out... Modern technology can give you a database of all your customers (with most tracks sadly not needing too many GB's or Bandwidth to collate this info).. Imagine having names, addresses, emails, mobile numbers, birthdays, kids birthdays etc of your customers, so you can keep in constant communication.? Imagine knowing who attends, when they attend, and how often, so you can make them offers and provide loyalty discounts on admission and merchandise? Then imagine how much more succesfult your business would be knowing all this information... BSN constantly contact me with what they are offering... I never get an email from Belle Vue... Literally several million quid will be spent as a collective this season by all the teams in the leagues... Much of which given to riders seldom local people will have ever heard of... With hardly a jot spent on collective targeted marketing to these very same potential customers... And ultimately all done to acheive?