mikebv

79,980,032......

It was first suggested on here about ten years ago to link with the local uni's and colleges... Given (UK) Speedway's continued lack of investment in marketing it was seen as a potential perfect solution at that time to get tracks noticed and get "younger" people involved, but without the hefty fees paid to "professional" companies... The same lack of focus and investment on marketing still exists today, and there are far many less tracks than then, so the need for tracks to "get your name out there" has never been greater... Good to see Plymouth engaging with those who possess the required skill set, and, hopefully, it will reflect in both crowd growth and a lowering of the age demographic of that crowd...

And so cheap to do as well.... So many platforms to put it on also... That's another area where an independent leadership model would help, as such things should become compulsory to do.... I am sure every track would have a local college or university doing media and marketing courses that would jump at the chance of giving students a chance at such "work experience"... The populace doesnt have time now for watching hours of programmes, yet can be hugely engaged to watch 15 mins or so of "content".... Speedway enthusiasts will be happy to sit there for two hours lapping up every comment and interview, but it isn't them that needs targeting, as they already attend meetings... It's the 79,980,000 who don't attend each week who need to be engaged... (What an opportunity though!)...

I would have advertised 10,000 seats and 200mph....

Let's be honest... The track record of those involved isn't "great" when it comes to promotion of the sport they run... However, given it seems to be a "collective thing", then, maybe, they will go " all in" and promote the s**t out of Northampton... Let's hope so...

What do you reckon about the Straits of Hormuz? Should reallly be all OK and clear for me.... The pilots of the oil tankers, some of the largest and slowest ships on the planet, full of hundreds and thousands of gallons of one of the most flammable liquids known to man... Just need to be a bit braver and "feel" their way through the mines, whilst avoiding the shelling from the Iranian coast... Glass completely full, me...

Big launch on Talk Sport... 'Arry being interviewed for half an hour by Hawksbee and Jacobs... Every morning on the Sports Breakfast they read out last nights results... BetVictor the main sponsor of the Premiership with a £500k sponsorship.... Every meeting BetVictor do "specials" so fans can have a bet, with one of their comms team going on Talk Sport each afternoon of a meeting, covering the bet builders available and the oversl odds.. Channel Five showing live Premiership Speedway, and an hours worth of magazine programme each week... Sorted.. Making Speedway Great Again...

Is it Northampton?

It would be great, however, Poland would destroy every other league due to the money they pay out... Every "decent" rider would choose to ride over there... And any rider not riding over there, would happily leave their non Polish team and replace those who did... I think a UK/Scandinavian League could work though, particularly if/when Poland force in the one extra league rule... A more similar renumeration package across the three leagues and this would bring variety... Use the Danish model, (five rider teams), and you could get 22 teams, meaning 21 home meetings... It would also give a true "Elite" UK league for the UK teams to race in... And would mean "Polish wages" wouldn't need to be paid to attract Polish top riders,(like happens already in Sweden and Denmark)... As an example. Northampton opening in such a league would capture the imagination of the locals far more than a six team UK league would, I would suggest...

I was going to use the BSP one... And put an advert in the Speedway Star....

You would think it's a common sense thing to do, considering all use the same riders... To be fair to Poland though, they do put fixtures out well in advance, and yet the UK will still plan in meetings knowing riders are missing as they can happily just bring a guest in.... Or even sign riders knowing 100% that their already planned in calendar will mean they will be missing... Meaning so many guests end up being used which are not for injury cover... The British Final being arranged on a night when three meetings are already planned in is a perfect example that whatever "common sense" agreements exist, there will always be something the UK can end up doing which rolls eyes...

Did Bomber not guest for him instead?

Buster is doing the track work....

Over half a million have watched the fight between Wright and Allen last season.. If every club had its own YT programme they would have had a link to these 500k people, via the YT algorithm... A decent phone and a lap top to edit what you film...

Great Post.... In my ex world of business we often, store to store, region to region, shared "best practice" and all, as one, benefitted from ideas that invariably came from people who were innovative... With the more pragmatic who didn't possess such a skill set, (like me), building on these ideas to ensure profitability and legal compliance... Before we launched this "New Way Of Working" into the Operating Model of the business.. Glasgow and Poole, in particular, seem to be able to engage people to watch their teams, therefore why not, nationally, make what they do part of the "Operating Model"?.. There may be others who also do "good things" individually that could work for others, eg social media sites, selling yourself to sponsors etc, etc.. The on track action is, in the main, decent to watch, it is very much the off track leadership and marketing which hold it back... There isn't an excuse though when some can demonstrate how they do it well...