mikebv

I am sure the UK Speedway Marketing Director, and the young team of innovators and influencers who work for him/her, are working on the launch even whilst we discuss it...

Maybe Northampton could launch with a GB v Aus Test Match?

Who are the Northampton promoters? Is it a competition that they are running?

At least they didn't charge for Eleven....

Who knew that this could work?

This isn't an officlal poster... If it was, it would have also said... "And Bring a Friend!"..

At least Arthur And Del understood how to sell their products to the public...... There is a new Speedway track opening this year... I believe.... Or so I have read and heard.... Obviously it might be just a rumour... But, it might not... But, then again, it might be...

Running on a Saturday and not a Tuesday is a major improvement..... Plenty of young kids (and obviously those who pay for them), now in attendance that wouldn't be there on a Tuesday... When they are there you can engage them so they pester their parents and guardians to return... Difficult to do that when they are at home getting ready for school/nursery on Wednesday morning... I presume Stox don't run on normal Mondays and Thursdays for a reason...? Around a quarter of a million people live in and around Northampton so a pretty big target market for a completely new venture to try and attract... Getting around "1 in 200" (0.5%), or so, to attend regularly will be the aim I would imagine, with visitors from surrounding tracks, and ex tracks, an hour or so away being some added extra income to chase.... Surprised tbough at the secrecy to be honest given, ordinarily in business, you would want "the world to know" who you are, what you are doing, and when you will be open.. Difficult to build hype when no one knows about you... (Just like can be said for the sport in general isn't it?)... Best of Luck to All involved..

I suppose so much of that will depend on how well the owners promote it... Maybe they are excellent at marketing and presenting, and the "match day experience" persuades many to becomes regulars.... Let's be honest, the bar is set pretty low when it comes to that so maybe they can be a stand out performer?... The sport needs a success story, so let's hope Northampton can be it... It may also encourage others to follow suit if what they deliver is successful....

Not many meetings to fit in so they could start sometime in May... Only initially doing Away meetings will mean a fair few quid in reserves is required with no money coming in though...

At last three, and probably more, riders get to "Double Up"... The key reason for two leagues...

Good idea.... If that doesn't pack 'em in, I really don't know what will...

Absolutely.... Then add in a less than authentic operating model which means that so important emotional attachment to "Your Team" becomes a tenuous one at best, (you almost have to collude along with a promoter that a UK Speedway meeting has relevance given the lack of any major tangible rewards), and you do have some serious obstacles to overcome... A big challenge, but hopefully those involved have the skill set to deliver a successful venture..

Yer buy 10, Yer get none free!!!

I would imagine £26 will be there or thereabouts for the top tier this season... A hard sell if so.... Maybe some strong promotion will take place across the country if no TV deal to fall back on?