I will this season, like last, attend more meetings overseas than in the UK...
Why? Because I love watching Speedway...
But love watching it more when (pardon the pun), something is "riding" on the outcome..
If the UK could deliver the same level of jeopardy, consequence and prestige in victory that other countries, and organisations do, then I would attend more in the UK...
The sport now is very much followed by the die hards who will happily go along and collude with their promoters that the meeting is relevant and great to attend...
Sadly, many, many more thousands than those who currently still go, don't agree with that outlook and have drifted away from attending regularly, but, crucially, haven't lost touch and still follow the sport...
Given little is spent on attracting "newbies", through national marketing, getting those who still follow the sport back attending regularly really is the key to success...
I am amazed no market research gets done so as to ascertain the thoughts of the regular fans and those who have lapsed...
ie Why do you go? Why don't you go? Etc. etc..
There are dozens of fans Facebook pages that have current regulars and non regulars on them, which could be perfect to use ..
When any business receives feedback, both good and bad, it can then make changes to the top reasons why the bad feedback was provided..
UK Speedway would benefit enormously from this...