The problem with individual Clubs streaming meetings and to a certain point BSN you are preaching to the converted. If it is on one of the more main stream channels (SKY, BT, TNT, Premier etc.) it brings the sport to the attention of people who wouldn’t necessary watch it or at the very least brings it to there attention as they flick through the channels. It is then up to the people who run the sport that the product on show is enough to hold their interest and keep them wanting to watch again and increase the fan base.