The bottom line is simple..
It doesnt matter what you are trying to sell if not enough people know you actually exist..
It could be the greatest product in the world that you have, but if you dont advertise that product, where it can be purchased from, and when it is regularly available to be purchased, you wont make any success of what you are doing..
Because it's simply just not possible to do so using that 'plan'...
Getting a proper, professional national marketing campaign going, which highlights the sport and its teams, is the only way to get the cut through required if the sport wants to prosper and thrive..
The core product of the racing today is a product you can certainly 'sell' if enough people get to 'sample it' I would say..
The last "Golden Era" as Steve says was the 1970's which was very much delivered by a very successful 'England' team, a very regular slot on Saturday in a prime time TV slot when there were only 3 channels to watch, and a true "perfect for TV" superstar in Peter Collins to keep the watching millions amazed and enthralled at what could be done on a Speedway bike..
In short though, fundamentally, the message was out there of its existence and many would follow their local teams on the back of the international success and high profile meetings they watched on Saturdays during the summer..
Get something like that message out there again and, given its low starting base, even just 25000 or so more a week would more than 100% increase its income..
What an opportunity that really is when a great many of the 65 million population live around no more than an hour from a venue, and that track is often pretty much usually the "only one" within that travelling distance..
Opinions and arguments about stadiums, team strengths, rules and regulations, race nights etc etc etc and how they negatively impact the crowd levels, (no matter how valid), pale into insignificance against the impact generated by the very fact that literally millions live within an hour of a Speedway track and dont even know the sport exists..
Sort that as a priority and the size of the prize potentially is huge given the starting point..