There's nothing wrong with buying a physical calendar, it supports the club.

If you followed ice hockey you would understand. Sheffield Steelers are the most hated hockey team in the country and it's not even a contest. Either way I think one nickname is the right choice and it does make sense for 2 steel towns. Just joking that the name 'Sheffield Steelers' is just wrong 🤣 being a bigger hockey fan than a speedway fan.

Since when was he involved at White City and Wembley?

Also helped that a couple of senior Sky sports executives in late 90s tlll  early 2000s used to go Speedway on a regular basis. Once they moved on it meant Speedway did not have the internal support that it used to have 

I've never believed anything other than Speedway being an airtime filler particularly when Sky went big on live sport. In the summertime Sky had one hell of a lot of live airtime to fill so this sport was ideal. They made a success of it because the audiences were consistent and they didn't scrimp on production costs despite BT having their pants down on the uplink charges. Rain offs became a very expensive irritant particularly when mardi prima donnas refused to ride in not perfect conditions and stadium presentation became a bit of an eyesore (grass growing down the straights at kirky Lane and many tracks not being rrsed to clean the air fences and Sky banners) to the point when the budget was blown on footy it was easy to pay up the Speedway contract and save on production costs. Financially Sky and Speedway were doing each other a favour £1.1m a year to fill all that airtime was cost effective for Sky and for Speedway £1.1m a year was manna from heaven and some promotions couldn't even clean the Sky banners.

I think it's sensible to have one nickname for the combined team. See nothing wrong with them being called the Steelers.