At the time meetings are broadcast live there will be 8 minutes of ads per hour(between 6pm-11pm). So you have to expect a meeting to last a minimum of 20 minutes longer plus 30 seconds intro and outro per ad break. Speedway is a sport made for TV but I fear not live, its needs to be a hour prepacked programme, covering a couple of meetings and a couple of additional races of incident. Dont expect all 15 heats from a meeting they would drop the poor ones. Now with the limited concentration span of Z's & Alpha's a 60 second race is the ideal length of time to appeal to a new younger generation of fans

That is simply not the case. Belle Vue and Poole home meeting would have a minimum of 4 times the viewers of Eastbourne or Lakeside. The price of a 30 second ad during the latters meeting was scarey. One of the cheapest spaces on the channel.

Why isnt Quest good enough? It has higher daily time per viewer of 1.29 minutes to ITV4's 1.22 and reaches 0.94% of daily viewers as compaired to 0.87% on ITV4 according to BARB which is the advertsing and broadcast industries standard for understanding what people watch.

Finally looking at the bigger picture and a realistic time to encourage families to come and enjoy speedway. This also gives the team to have all riders available from other commitments with Championship sides. Well done to all and hope attendances reflect the optimism.

reading the fixtures today apart from good friday colts will be riding home matches sunday's 1pm start !!

Cameraman misses the action... again!